Chapter three hundred and eighty fourth comprehensive declaration of war
Just the day after Zhang Wenhao decided to establish Dongchen's own logistics system, Canon announced to postpone the release of its new flagship SLR machine z. The 1dz was originally Canon's flagship product that was fully prepared to completely defeat Nikon. As early as half a year ago, Canon
It has already announced the launch of the 1dz project, and confidently announced that 1dz will undergo a comprehensive upgrade and create a new standard in the SLR industry.
However, just when the 1dz was about to be released, Dongchen's 5c1 was released to the public first. In an instant, everything carefully planned by Canon was wiped out.
Even the Japanese media have obtained 5c1 prototypes and lens samples, and Canon has personally brought these samples back to Canon through its own channels for comprehensive and systematic research and analysis. The final result is that Chapter 384: Comprehensive Declaration of War on 1dz
Performance, compared to 5c1, is not even 30.
First of all, Canon cannot design a CMOS sensor with 46 million pixels and such perfect imaging effect in an ordinary SLR body. The data of Dongchen CMOS sensor is so powerful that it is incredible, even if they can barely
CMOS has been developed with pixels that meet the standard, but the imaging effect is far worse than Dongchen. The most important thing is a 16-megapixel SLR camera. Continuous shooting has simply become an unattainable dream, but
Dongchen's image processor and high-end flash memory determine that the 5c1 can achieve a continuous shooting speed of up to 20 frames per second even in the highest picture condition with all pixels turned on.
Secondly, Dongchen's chip development technology is so powerful that his image processing chip is far more powerful than the d-series chips developed by Canon.
Thirdly, Canon is not an IT hardware company. They can only use traditional wifi modules on 1dz. However, compared with Dongchen's own transmission system, wifi is simply too weak. The transmission speed of 5c1 exceeds 1g per second.
, which even traditional wifi cannot catch up with.
What's more, Canon is far less powerful than Dongchen, and has Univeal's super bundling advantage.
The selling price of 1dz is set at more than 40,000 yuan, and the cost is also shockingly high. Canon has no ability to reduce the price of 1dz by more than 30 yuan. Once the price reduction exceeds 30 yuan, the more 1dz Canon sells, the more money it will lose.
And the more.
Under this situation, Canon did not even dare to mass-produce 1dz. The production line specially developed for 1dz was urgently stopped by Canon after producing less than 3,000 units.
SLR users around the world are in an uproar. Because of Dongchen's 5c1, Canon even forcibly removed the arrow hanging from the string. What can Canon do next?
Canon also has its own plans. When Canon CEO Eikichi Sato held a high-level meeting, he solemnly said: "We are now going to completely stop the research and development and production of high-end cameras. The market has begun to shrink in an instant. We cannot compete with Dongchen in high-end products."
To compete with each other, we can position our next development strategy in the production of mid- to low-end products. Don’t forget, our Canon cameras have the largest number of copies in the hands of consumers in the industry, and most of them
Consumers do not have the ability to invest repeatedly. Therefore, if they own Canon cameras, it is difficult for them to have the financial resources to abandon Canon cameras and purchase Dongchen products again. You must know that SLRs also have strong bundling capabilities. Our cameras
The camera body and our lenses are a double bundle for users. As long as we capture these users, Canon will have a chance to survive."
Sato Eikichi's idea is very correct. He knows that Dongchen Camera is not Dongchen Automobile. Even if the vast majority of consumers own other brands of cars, they will invest in Dongchen Automobile. The reason is that Dongchen Automobile can bring them
Continuous low cost and repeated investment are actually plans for long-term savings. But unlike cameras, consumers do not need to pay other usage costs for the camera itself after purchasing it. The subsequent costs include equipment additions and updates.
There is nothing other than replacement. This also means that, except for a small number of financially capable Canon users, it is impossible for others to have the ability to replace a complete set of equipment at a time.
Canon's senior leaders have no objections to this decision. In fact, this is their only way out at the moment.
Seeing that everyone had no objections, Sato Eikichi said: "Dongchen has indeed created a new era of camera performance, but it doesn't matter, we can usher in an era of widespread popularization of SLR cameras!"
Saying that, Sato Eikichi said coldly: "We want to bring the SLR into the standard line of 30,000 yen! That is two thousand yuan in RMB and about three hundred dollars in US dollars. Our low-end core product 650d, the stand-alone price will be
30,000 yen is in line! Dongchen makes its high-end, we make the low-end, we make the price of SLRs the price of ordinary digital cameras, in addition, we make our high-end the mid-range in the current industry, and make the 5d3
Down to the standard of 200,000 yen, that is to say, we will sell the 5d3 to the price of d52, and the d52 to the price of 60d, and try our best to hit the mid-to-low-end market, and do our best to sell the products before Dongchen launches them.
, to bring low-end users into the arms of Canon. As long as low-end users buy Canon's SLR cameras, most of their future accessories and lenses will be purchased from Canon. We only need to cultivate consumers' consumption inertia.
If we come out, we won't be afraid that Dongchen can crush us!"
In fact, Canon must also make a certain response. If they can't come up with a better product than Dongchen, then they have only two options, either to withdraw from the market, or to lower their prices. If they lose the cost-effectiveness
, it is impossible for them to get a chance to survive in front of Dongchen.
The most serious dive in the history of SLR cameras has begun!
Canon camera prices have been reduced across the board and a series of discounts have been offered. Canon has launched a thirty-day rush sale globally. Users who purchase Canon SLRs within thirty days will receive market price for purchasing Canon lenses within three years.
20% discount, you must know that Canon's lenses are already being sold at a significant price reduction, and on this basis, they are also offering a 20% discount, which is still very attractive to low-end consumers.
However, Canon only had to wait for one day. Just when Nikon and other companies were preparing to follow suit, Dongchen issued an official statement, which is as follows: Dongchen Electronics guarantees: First, Dongchen Electronics guarantees that no matter how much the prices of other cameras drop,
Dongchen will guarantee that the performance of products with the same price as theirs will exceed theirs; secondly, once Dongchen cameras are put on the market, a global trade-in campaign will be launched. Any consumer can use any of them as long as they take out any one.
If you exchange your old camera for a Dongchen camera, it will be exchanged for 50% of the current market price of the old camera, which will be directly deducted from the purchase price. If it is a discontinued model, it will be exchanged for 100% of the second-hand market price. The lens
The same goes for classes.
This statement immediately caused a stir around the world. This is the first time Dongchen has directly suppressed an industry. In the past, Dongchen directly grabbed the market with excellent products, but this time, Dongchen actually targeted it.
All camera users and all camera brands on the market launched a suppression method similar to genocide!
For example, if a consumer has a usable 5d3, and now Canon has reduced its price to 12,000 yuan, then if he hands this camera to Dongchen, he can exchange it for 6,000 yuan from Dongchen.
Although he spent about 20,000 yuan when buying the camera, due to Canon's initiative to cut prices, the second-hand market also plummeted. 6,000 yuan is almost the actual selling price of this camera in the second-hand market.
Simply taking his own camera and lens and replacing it with a complete set of Dongchen equipment at a second-hand price that won't hurt him, he just avoided the embarrassment of not being able to replace a complete set of new equipment. In this way, Canon's cameras and lenses have completely tied consumers up.
Lost its effect!
What's more, the performance of Dongchen cameras is extremely powerful. If you buy Canon's 5d3 at huā12,000 yuan, it is definitely not more appropriate than buying Dongchen cameras at the same price as huā. After all, Dongchen has always won with its superior technological content and performance.
As soon as this decision was made, camera users around the world were excited, which means that the distance between them and Dongchen cameras has been infinitely shortened, and there is no longer any barrier in between.
However, in this case, Dongchen will have to bear extremely high replacement costs. First of all, second-hand cameras all over the world are worthless to Dongchen. It is impossible for him to refurbish and transform products based on other brands.
Maybe if you sell these second-hand cameras yourself and buy them back, even if you deal with them and destroy them, it will be a huge problem. But it doesn't matter. Zhang Wenhao is not worried about this. Even if this part of the profits is sacrificed, Dongchen Camera will not enter a loss-making operation.
It's an embarrassing situation. After all, Dongchen's own cost control is very low and the profit margin is very large. What's more, Zhang Wenhao has always operated optical products as a strategy. Making money is the second priority. Even if he loses money, he still has to do it.
This is equivalent to Dongchen announcing the death penalty for camera manufacturers around the world. Even if Dongchen does not have the ability to eliminate all cameras available in the world in such a short period of time, it is enough to stop these users from continuing to use existing brands.
In terms of investment, what if Canon lowers the price of the 650d to about 2,000 yuan? Dongchen has promised that he dares to sell the 650d for 2,000 yuan, so Dongchen’s machine that also sells for 2,000 yuan must be better than it!
In Zhang Wenhao's mind, optical brands such as Canon and Nikon are not worth mentioning. He will not make the mistake of being almost counterattacked by Toyota and other companies with price cuts. Dongchen now has extremely strong cash flow, and he can make no profit.
Spend money, or even lose money, to capture the entire market and kill all competitors without leaving any future troubles!
Everyone has a wolf heart, but no one has the strength of Dongchen. Zhang Wenhao will make these two decisions to compress the market of all camera manufacturers in the world to less than 10% in an instant!
And Zhang Wenhao did not wait too long. After only three days, the market's reaction was fully reflected!
All the cameras sold at low prices have no interest. Even large B2C e-commerce platforms such as JD.com have announced that camera products have entered extremely slow sales. The average daily order volume has dropped to an unprecedented 95% or more!
All consumers have a fixed idea, wait! Never be fooled by other manufacturers' low-price sales at this time!
Sato Eikichi originally thought he could lead the Japanese camera brand in a desperate counterattack, but he never expected that Dongchen would use such an extreme and domineering method to completely cut off all their escape routes at all costs. Dongchen would drive them all away, completely!
It was not just Japanese optical companies that collapsed, but also the entire Japanese economy. Dongchen’s devastating blow to the Japanese optical field brought the Japanese economy to its lowest ebb. This destruction was not only on the spiritual level, but also on several people in the entire industry.
One hundred thousand employees were forced to lay off, and at least one million more people were directly affected in the country. The unemployment rate rose directly from the original 4.5 to 9.2, even exceeding the highest period in American history!
Obama was criticized by the whole country when the unemployment rate in the United States reached 8.2. In Japan, the unemployment rate doubled in such a short period of time, which put the entire Japanese economy on the verge of collapse.
Automobile manufacturing, steel smelting, the electronics industry, and the optical industry cannot really touch the Achilles' heel of Japan's economy, but Dongchen has added more than two million unemployed people to Japan. The biggest impact is not this bullet wound, but that Japan has no
The only way to treat the wound is to allow the wound to fester and become inflamed, leading to a series of unpredictable serious problems!
What’s next? In the next home appliance field, what kind of blow will Dongchen bring to Japan? Perhaps, hundreds of thousands of people are about to lose their jobs, and more than a dozen world-class companies are about to enter a state of collapse. Pessimistic Japanese economists
Public appeals and condemnations were made in the hope that Dongchen could stop invading the Japanese economy. Soon, this kind of condemnation spread among the citizens of Japan and South Korea. The wave of rejection of Dongchen not only revived, but also reached an unprecedented level.
, To this end, Zhang Wenhao personally stood up and accepted an interview with the Chinese media about his remarks before leaving for the United States.
In "Focus Tracking", a prime time live news program, Zhang Wenhao changed his usual assistant identity and became the chief marketing consultant of Dongchen Group. After this period of continuous exposure, he continued to represent Dongchen as an assistant.
It is already difficult to convince people to make remarks on a global scale, and the role of chief consultant is just a simple transition. When Dongchen Pharmaceutical controls the life rights of a considerable number of people around the world, that will be when Zhang Wenhao truly becomes the global leader.
The moment the world comes clean about its identity.
It has been a total of twenty-six years since this news program was launched. However, in the past twenty-six years, today's ratings can be said to have reached a historical high. Due to the continuous growth of Dongchen Group, this company has great influence on the Chinese people.
Speaking of it, its weight is far greater than Samsung in the minds of Chinese people and Apple in the minds of Americans. This company has created great pride and pride for the Chinese people. It is the first Chinese company to reach the top of the world with its strength, not
An enterprise that relies on monopoly or channels to reach the top, and its rise to the top has created an absolute peak. Therefore, every move and every public statement of Dongchen has been sought after by people across the country. Nowadays, Dongchen
Chen's spokesman wanted to publicly respond to the criticism from Japanese scholars and society in front of the domestic media, which attracted the attention of almost the entire country's audience at home.
At the beginning of the program, after the host made a brief introduction, he looked sideways at Zhang Wenhao and said: "Mr. Zhang Wenhao, in recent days, under the impact of Dongchen, Japanese companies have continued to drastically lay off employees, go bankrupt or even close down. According to international authorities,
According to agency statistics, in more than a year since the emergence of Dongchen in Japan, more than a hundred companies have been impacted to varying degrees by Dongchen. The direct asset losses of these companies have exceeded 100 billion U.S. dollars, and the potential profit losses have also exceeded 100 billion U.S. dollars. The United States
Economists also coined a new term for this, double loss. With the double loss exceeding 100 billion U.S. dollars, Japan laid off more than 6 million people at home and abroad, of which more than 2 million were Japanese employees.
In recent days, we have also seen that the opposition and condemnation of Dongchen in Japan is getting louder and louder. I would like to ask you, what do you think of the condemnation from the whole country in Japan?"
Zhang Wenhao said calmly: "Some Japanese economists have condemned Dongchen in China, saying that Dongchen is conducting a large-scale invasion of the Japanese economy. I really don't understand their thinking mode. Just imagine, for example, if we turn history back
Some years ago, during the Anti-Japanese War, the Japanese army trampled on China's territory with iron hooves. This was an out-and-out invasion. Even though it was such an invasion, the Japanese government has not recognized it in a real sense. Instead, it said
We are building the so-called Greater East Asia Co-Prosperity Sphere, and this shameless behavior and remarks should be condemned by the whole world."
Having said this, Zhang Wenhao added: "Okay, let's put history aside now and talk about Dongchen. Japanese scholars and society condemned Dongchen's invasion, but from beginning to end, Dongchen did not sell a single product to Japan.
Market, how do you say that Dongchen is an invasion of the Japanese economy? If I follow the Japanese thinking convention, even if I dump a large number of Dongchen products into Japan, it is just to build a Greater East Asia Economic Co-Prosperity Sphere with Japan.
It’s not an invasion at all. What’s more, we have never sold a single product to Japan. On the contrary, I think we only fought two battles. The first one was to defend our local economy; the second one was to defend our local economy.
The second game is about competing for markets outside the territories of both parties. I think this is an absolutely fair competition, and there is no invasion at all."
The host nodded and said: "So what you are saying is that Dongchen is indeed using his own efforts to start an economic war with Japan, but this war only has two battlefields, one is China and the other is China.
Overseas markets outside Japan have nothing to do with the so-called invasion, right?"
Zhang Wenhao nodded slightly and said solemnly: "In overseas markets, the brave will always win. When American, Japanese and European cars were dumped in China, and Chinese cars could not even open the export market, we never complained that this was an invasion.
Because we were inferior to others in terms of skills at that time, we could only accept it calmly. Now, Dongchen has reversed this situation. In the mouths of some narrow-minded people with ulterior motives, it has become an invasion. Dongchen has no objection to such remarks and views.
Naturally, I am very contemptuous and disdainful. Here, I continue to state that Dongchen will still not enter the Japanese, Korean and Australian markets, and apart from any market other than these three countries, Dongchen will never make any pity.
Give in! Winner or loser! If you have the ability to survive in the overseas market, then stay and continue fighting with Dongchen. If you don't have the ability, please go home and close the door and shed tears. Dongchen will not kill everyone and will not put its products into the market.
Dongchen is kind to the other party’s local market and has left them a way to survive.”
The host nodded approvingly, smiled slightly, and said, "Mr. Zhang, in which field will Dongchen's next development focus?"
Zhang Wenhao said: "Dongchen will fully roll out the optical industry in the next step. In addition, the home appliance industry will also be fully launched. We will use Univeal to give users around the world a brand new life experience."
The host said: "Japanese optics and home appliances account for a huge proportion of the global market. If Dongchen continues to enter these two industries, I am afraid some people will accuse Dongchen of economic intrusion on them, right?"
Zhang Wenhao glanced at the host in tacit understanding, and laughed loudly: "Some people think that the land under their feet is their own, which is true, but some people think that the land under other people's feet also belongs to them, which is totally wrong.
Chen's development will not stop, and it may affect the interests of others during this period, but I still say that, if you have the ability, you can compete, but if you don't, don't blame others for taking advantage of you."
The host couldn't help but smile, and then asked: "I have another question for Mr. Zhang. How long will Dongchen's [no entry] commitment to Japan, South Korea and Australia last? Does it mean that it will not be considered in the future?
Markets in these three countries?”
Zhang Wenhao chuckled and said: "Dongchen will not take the initiative to take back his promise. If you want Dongchen to change his decision, it depends on the attitude and methods of certain people. I think one day soon, certain people will
Your attitude will undergo a 360-degree change!"
"Change?" The host looked at Zhang Wenhao with interest and asked curiously: "Does it mean that Dongchen has any new trends? Or is he brewing any new moves?"
Zhang Wenhao smiled calmly and said: "This is still confidential for the time being. When the time comes, it will naturally be announced."
When this program was broadcast, the whole country was excited! Not only the whole country, but also the whole world knew that Dongchen had disclosed his plan to destroy the Japanese economy and launched a comprehensive overseas suppression. Except for the Japanese mainland, all the land was
Dongchen's battlefield to encircle and suppress the Japanese economy is equivalent to Dongchen no longer having any obstructions and completely declaring war on the Japanese economy!
And Zhang Wenhao has already hatched a plan in his heart. He will not use cars, aircraft engines, and Dongchen's powerful hardware and software to sway those who oppose Dongchen. In this way, even if he wins, it will be meaningless. Zhang Wenhao wants to catch
They have the power of life and death! Cancer is Dongchen’s next target. At that time, what earth-shaking changes will happen to the psychology of these people who reject Dongchen?!!!