Of course, to officially enter the capital market, one must be fully prepared.
The Mobike 0 lightweight model in front of us is obviously not enough. After all, this is only the first prototype, and it has officially entered the mass production stage. With stocking up, it will take several months.
Compared with the ignorant people who just set foot in the Magic City market, Mobike Technology, which has already gained a lot in the Magic City market, has been verified by the market in terms of its business model and product quality.
The initial success in the Shanghai market is enough to prove to a certain extent that Mobike’s model has matured and has been recognized by consumers and the market.
Just like the successful experience of the little yellow car that was born out of the Peking University campus, with its mature operating experience in the Shanghai city market, Mobike Technology can gradually copy this model to other cities.
After having a successful model, the rest is naturally to continue to expand and become large-scale... and in this process, capital plays the role of a catalyst, constantly accelerating this process.
The market is like a gladiatorial arena, and capital is the gambler in the stands. Only the winner who laughs at the end can win all.
But now that Mobike Technology is ready for everything, if it wants to enter the Beijing market, all it lacks is time.
After all, no matter how fast the assembly line is, it still takes some time to produce bicycles. As for this version 0, in addition to developing the market in Beijing, it also needs to be released in the Shanghai market.
Even after months of hard work by Mobike Technology, the Modu market is far from saturated. It is conservatively estimated that in order to meet the demand of the Modu market, the gap in the number of bicycles is still in the order of one million.
Neither the funds nor the production speed of the production line can easily meet such demand. What's more, a battleground for military strategists like Modu is definitely not something that a shared bicycle company can occupy.
Therefore, in addition to slowly promoting the distribution of goods in the Modu market, market development is also the top priority of Mobai Technology.
No, after having a long talk with Zhou Dongsheng and receiving encouragement from Zhou Dongsheng, Hu Weiwei's inner anxiety was swept away, and instead he was overflowing with pride, and even took on the appearance of a woman who wouldn't let a man down.
"In this case, I will personally lead the team and be responsible for the main work of opening up the capital market. At present, the situation in the Magic City is on the right track, and you will be responsible for it..."
"We are divided into two groups to try to make the development of Mobike technology as fast as possible. Only by running fast enough and being at the forefront of the market can we attract the most attention..."
"Despite the promise given to us by President Zhou, we must still achieve twelve points. At least we cannot hold back!" Hu Weiwei's sonorous and powerful words resounded in the company's internal meeting.
"Okay, Mr. Hu!" A group of company executives sitting below responded in unison.
Stimulated by a booming career, everyone's eyes are filled with enthusiasm and radiance.
After all, as long as this business can achieve a certain degree of success, every bit of hard work they put in will be rewarded accordingly.
As for a career that is closely related to one's own interests, the feeling of fighting for it is fulfilling and satisfying.
In fact, no one will refuse to fight for their own career, but more often than not, we cannot find a career worth fighting for.
Both the Internet celebrity economy and the sharing economy have initially completed the process of accumulation. In 2016, a time node that can be called the first year...
They will all usher in their own explosions one by one in the second half of the year. Zhou Dongsheng is full of expectations for this epic market that is about to take off.
This feeling can be said to be completely familiar to Zhou Dongsheng, and even a little too familiar.
He had already tasted this extreme pleasure in the 2014 World Cup that made him tremble with excitement, and on the occasion of the 2015 bull market, he scored twice and tasted this extreme pleasure again...
Now, once again standing in front of the trend of the times, Zhou Dongsheng's heart is still surging.
It has to be said that no matter how many times he experiences this ultimate pleasure, Zhou Dongsheng feels that he will never get tired of it, and no one will refuse to do it again.
In this regard, Zhou Dongsheng can only use a classic saying to describe this ultimate pleasure, that is:
"Let the storm come more violently!"
………
Two flowers bloom, one on each side.
During this period of time, another thing happened that could be said to be closely related to Zhou Dongsheng's interests.
That is, a phenomenal FPS game that has also taken the world by storm has appeared on the market, and it is produced by Blizzard, a company that once dominated the world and has a unique and transcendent status in the minds of countless old players.
The comeback of Blizzard, just like the Lich King in his game works, wants to re-prove its dominance and make countless game companies and players recall...
The fear that he once dominated.
And this game is like Frostmourne in the hands of the Lich King. To a certain extent, Blizzard has indeed achieved it.
This game must be familiar to most players, that is, Storm is on Fire... Ahem, no, it's "Overwatch"!
In fact, this game has been launched globally for some time, and the Chinese agent is still in the hands of the old partner Zhuchang. After all, the cooperation between the two parties has always been very "harmonious".
This game still follows the rule of "Every product produced by Blizzard must be a high-quality product", and it has already attracted the expectations of many players even before it is officially launched.
After all, this is a brand new IP and game type that Blizzard has launched in more than ten years. From StarCraft to World of Warcraft and Diablo, these IPs with outstanding achievements have created Blizzard's glory.
After the failure of Heroes of the Storm, Blizzard has made a comeback again. Many old players are still looking forward to Blizzard continuing its past glory and proving itself again.
Therefore, the game Overwatch has received much more attention around the world than PlayerUnknown's Battlegrounds. After all, the origins of the two are completely different.
One is equivalent to a serious "relative of the emperor" with pure blood, and the other is equivalent to a champion who rose from a poor family. The former is obviously more dazzling than the latter.
This is also directly reflected in the results. Although PlayerUnknown's Battlegrounds, an FPS game, has set off a chicken-eating craze around the world.
But Blizzard has the arrogance of Blizzard, and does not pay any attention to this powerful competitor. It still goes its own way, and only said ruthlessly, "My enemy is only myself..."
It can be seen from the distribution strategy that Blizzard is not worried at all about no one paying for its games. It still adheres to the buyout distribution strategy and even launches collector's editions for players to choose from.
Among them, in the Chinese server, the free version is priced at 198 yuan, and the collector's version is priced at 328 yuan!
From this price, it is enough to see that Blizzard has absolute confidence and sufficient confidence in its own works, and is not afraid that the game will be ignored.
Even if PlayerUnknown's Battlegrounds, a free-to-play game, stands in the way, Blizzard doesn't pay much attention to it. He's just a fledgling youngster.
Although it has achieved certain results, Blizzard has achieved this kind of achievement countless times in its past glory. Until now, the record of the highest number of people online at the same time in a global online game is still engraved with his glory.
Therefore, why is a mere unknown soldier worth mentioning? Can he be killed by his horse?
Although not long ago, Blizzard had lost to an "unknown player" on its own territory, but obviously, it was just a trivial accident.
Heroes of the Storm can’t compare to League of Legends. Is it possible that Overwatch can’t compare to PlayerUnknown’s Battlegrounds?
Blizzard is like an old general on the stage. He wants to prove that his sword is not old, but finds that there are flags behind his back...
Of course, the real feedback from the market fully proves how valuable the words "Produced by Blizzard" are and how exaggerated they are.
Even though the price is slightly higher, and the buyout game is still a niche product in the domestic market, but with Blizzard's name and sentiment...
The group of Blizzard players back then have basically grown into mature players with certain spending power, so they are very happy to pay for Blizzard.
Coupled with a series of marketing bombardments by Pig Factory, a mature agent, Overwatch sold millions of copies just one day after it was officially launched in China, setting an unprecedented record for a buyout game in the Chinese market!
Compared with the value of the record of "millions of players online at the same time" that is generally recognized by domestic online games, Blizzard has almost single-handedly broken the stereotype that "the buyout system does not work in China".
It's not that the buyout system doesn't work in China, it's just that you can't. In just one day, you sold a million copies, with sales exceeding 200 million.
In the face of this data, it can be said that it is too conservative to describe it as a daily income.
And this is just the beginning. As soon as Overwatch was launched, it quickly swept across all major platforms, showing a phenomenon-level popularity without any suspense.
In the face of such phenomenal popularity, most people find it difficult to restrain themselves. Whether it is game media, game anchors and video producers, they all begin to rush to produce Overwatch-related content and begin to distribute it in large quantities across the entire network.
It seems like a group is working together to share the traffic, but in fact everyone is adding fuel to the fire. In the face of such a phenomenal craze, more and more players will naturally pay attention to this game.
Although for most players who are used to playing for free, buying a ticket for 198 yuan is a very luxurious act. In comparison, free PlayerUnknown's Battlegrounds is undoubtedly a better choice.
After all, doesn’t it taste good for free? For 198 yuan, you can also play ten draws in a row in PlayerUnknown’s Battlegrounds. If a golden legend comes out, you can still make money!
Players who have this idea are naturally not the audience of Overwatch. The buyout game itself is also a screening mechanism, targeting a group of players who are more willing to pay.
With the blessing of this phenomenal popularity, Overwatch's sales easily doubled, and then the growth rate slowed down slightly. Even so, the sales record of 2 million copies sold in China still indicates the return of Blizzard's king.
posture.
At the same time, after experiencing the baptism of PlayerUnknown's Battlegrounds, many domestic Internet cafes have already updated a wave of configurations to meet the needs of the massive chicken-playing players.
Nowadays, the ready-made configuration requirements can also meet the needs of the game Overwatch, so most Internet cafe owners do not hesitate to launch this game in Internet cafes.
There are even some bosses with strong business acumen who have learned to draw inferences from one example, innovated and started to target consumers, and launched an account leasing service...
The Internet cafe industry, which was already declining, suddenly came to the rescue. Two phenomenal games like League of Legends that could save the Internet cafe industry suddenly appeared!
I don’t know how many Internet cafe owners wake up laughing because they have never fought such a rich battle.
Nowadays, in Internet cafes, these three games tend to form a three-legged rivalry. Although Overwatch is still in its infancy, it is well-known and has a huge momentum.
PlayerUnknown's Battlegrounds is just a game that seizes the opportunity and seizes the market first. It is also an FPS game like Overwatch and can be said to be the most direct competitor.
Facing the challenge of two rising stars, League of Legends sat firmly on Diaoyutai without panicking at all. However, the successive in-game promotions betrayed his heart...
In his previous life, Zhou Dongsheng had actually never played this game. He was one of the players screened out by the "buyout system", but he had heard a little about the legends Overwatch had left in the world.
After all, in the previous life, Overwatch was released before PlayerUnknown's Battlegrounds, and PlayerUnknown's Battlegrounds was the rising star.
Whether it is on the live broadcast platform or in the circle of friends around me, I have often seen the hot scenes of Overwatch.
For Zhou Dongsheng now, this problem of "poor money" naturally no longer exists, and he even came to spy on the military situation with great interest.
The most important thing is that Principal Wang dragged Zhou Dongsheng into the trap, and Zhou Dongsheng only belatedly discovered the emergence of this game...
"How's it going? It's fun, it's completely different from PlayerUnknown's Battlegrounds..." Principal Wang sighed with emotion.
"Although they are both products of the traditional FPS market segment, they are two completely different development directions. Blizzard is still a treasure trove!" Zhou Dongsheng casually agreed.
I have to say that this game is really fun. If PlayerUnknown's Battlegrounds is a wilderness survival version of the FPS game.
Overwatch is a bit like...a League of Legends version of an FPS game.
Both of them have innovated in different directions. Compared with traditional FPS games, they have greatly increased the playability of the gameplay and are enough to meet the novelty needs of most players...
"You still have time to sigh, this is our strong enemy, aren't you worried?" Principal Wang said with a smile.
"Is there any use in worrying? The game market is so big that no one can eat such a big piece of cake in one bite. Can't we just focus on eating our own piece?"
Zhou Dongsheng said very happily.
"Hey, I know you are big-hearted, but we have basically finalized the establishment of the league. One step at a time, one step at a time. We are about to go head-to-head, and we still don't know who will lose and who will win..." Principal Wang was also very satisfied.
After all, since PlayerUnknown's Battlegrounds was launched, it has been like a cash cow dripping with liquid gold. It is a steady stream of money being made every day. As the beneficiaries, how can they not be satisfied?
This is not an investment at all. It is no different from spending money to buy shares in a money printing machine.
It is precisely because of the excitement of real money that Principal Wang has no reservations in running the PlayerUnknown's Battlegrounds league.
Based on Banana Games’ mature experience in hosting LPL leagues, and with the full support of Piggy Games, the framework of the PlayerUnknown’s Battlegrounds League is naturally being rapidly improved at a speed visible to the naked eye.
Now, everything is ready, all we need is the east wind.