Talking about competition, in the past three days, the total number of dealers who arrived one after another has exceeded one hundred. According to Secretary Xue, we only serve as general agents for the whole province. But how many provinces are there in the country? Counting autonomous regions, there are only twenty or thirty dealers.
How to divide a hundred people, there must be fierce competition behind the scenes.
Speaking of profits, all the merchants here have been in shopping malls for many years. Although they have never experienced the general agent model mentioned by Secretary Xue, everyone knows the benefits of monopoly operation, and the profits behind this monopoly must be
Quantity of heaven.
Xue Laosan's words moved the audience, and one person who couldn't turn around shouted, "No one else has this general agent, why do you, King Shuxiang, want to do something different, pay with one hand and deliver with the other, this is the world."
There are common principles for buying and selling. If you, King Shuxiang, make such weird rules, at worst, none of us will participate."
Xue Laosan smiled and said, "Paying the money with one hand and delivering the goods with the other hand is indeed a common principle, but it is a rule that applies to everyone. I have made the rules, but I have not forced anyone to join.
, it does not rely on everyone’s voluntariness. Since some comrades have asked, I will ask loudly, who is willing to quit? There are people who are willing to quit, and I will never force it..."
Xue Laosan shouted three times in a row, but no one answered. However, the one who asked the question before was criticized by everyone, some scolded him for a short circuit in his head, or scolded him for not being able to grasp the importance. At this point, he didn't want to think about how to grab the advantage.
Meat, still thinking about this trouble, complained about the man so much that he almost ran out of the door.
Indeed, if you talk about other products, if you want to have an exclusive agency, it will be very troublesome to keep them.
But Shuxiang King is not afraid of no one to support him, because this is the absolute appeal that Shuxiang King’s products enjoy in the market, determined by Shuxiang King’s current reputation.
Speaking of which, Xue Xiang's skills as a general agent are new today, but were lost in later generations. Have you ever seen how Moutai relied on the general agent's skills to monopolize the market, improve product brands, and make a lot of money?
Xue Laosan is just copying the gourd, and what is the difference between the status of the current King of Shuxiang in the condiment world and that of Maotai in the beverage world?
"Secretary Xue, does the general agent specifically mean that after Shuxiang King leaves the factory, it will be exclusively operated by the general agents in each province? Then I would like to ask what the ex-factory price of Shuxiang King is and whether the general agents in each province have pricing power!
"
Immediately, some people who thought deeply about it asked follow-up questions.
Xue Laosan said. "This is a good question. I am dissatisfied with you all. We, the King of Shuxiang, have taken a high-end route. In other words, we are called the aristocrats in the condiment industry. The ex-factory price of a bottle is tentatively set at one yuan, and will be raised as appropriate in the future.
As for pricing power, you have obtained the total
Agents, the subsequent pricing power is naturally in your hands. If you are willing to sell a bottle for ten yuan or a hundred yuan, it is your ability to sell it; if you are willing to sell it for a dime or a penny and serve the public, that is also your job.
Your virtues have nothing to do with me, King Xiang of Shu."
Today's Shuxiang King's pricing is just a blind calculation by Xue Laosan based on the production cost. This guy estimated that based on Shuxiang King's secret recipe and popular reputation, he doubled the cost five times and rounded up the price by one yuan.
.
All in all, he was crossing the river by feeling the stones. At this moment, he said that he was selling people for ten yuan a bottle or a hundred yuan a bottle, which was his skill, but secretly, he had already made up his mind. According to the first year
sales level, and then reprice.
Of course, if the sales volume is true, Xue Laosan will never accept a price reduction. Since he is the sign of a nobleman in the seasoning industry, he has to stand up for it even if he sticks to it. If he cuts the price rashly, he will destroy his own sign.
"One dollar a bottle? Oh my god, this is a money grab!"
As soon as Xue Laosan finished speaking, someone shouted, and then there was an uproar.
No one expected that this Secretary Xue was actually a cannibal, and he was simply the most profiteer among profiteers.
In these days, the price of condiments generally does not exceed 50 cents, and most of them are 20 to 30 cents, and these are high-end condiments sold in packaged bottles, such as soy sauce, vinegar, bean paste, etc.
Jin weighing, the unit is sometimes divided, like this Shuxiang King's theory of Yuan selling, that is beyond the sky.
And this yuan is still the ex-factory price. If the general agent adds some more, and the secondary agent adds some more, it might be enough to put it on the counter and it will be enough for one yuan and a half. It is really a sky-high price.
It should be noted that before that, Governor Li sold goods by the ton, selling 5,000 tons for 5 million. These dealers had already figured out the specifications of a bottle of Shuxiang King, but a bottle of 100 grams, a ton is
Ten thousand bottles, five thousand tons, then fifty million bottles, that is fifty million, which is ten times more than the five million that Governor Li had before.
Think about the price difference, and then think about the difference in official ranks between the two. After a little comparison, the image of Xue and Li in the minds of the merchants immediately becomes clear. One is a stick, and the other is simply the most treacherous businessman!
But at this moment, after listening to the profiteer Xue slapping him a few words, everyone's desire for possession of the one-yuan bottle of Shuxiang King became even stronger.
"Robbing money? What this comrade said is vulgar, but it makes sense. It is robbing money. If the profit is too low, why do we have to work so hard? If we don't robbing money, how can the company develop and grow? The good life of everyone will never be the same.
Where did it come from..."
Xue Laosan didn't sing a high note, but Hong Guoguo talked about sex.
"Secretary Xue makes sense, but the price is too high. I'm afraid that if I buy it back, I won't be able to afford it, so I'll just buy it and throw it away."
Price, price anyway, the sky-high price quoted by Xue Xiang has made many people shy away and become suspicious.
"Haha, this comrade, your thinking has gone astray. What I want to say is, don't think of our people as being so poor, don't think of King Shu Xiang as being so high-spirited, and more importantly, don't think of our Shu Xiang King so high.
The taste of Xiangwang is the same as ordinary seasonings
At the same time, buying a bottle of ordinary seasonings for one dollar naturally feels expensive, just like a child buying a piece of candy for ten cents feels expensive. But if one dollar can buy a bag of biscuits, I am afraid that not only children, but even adults will not.
Do you think it’s too expensive?”
"Our King of Shu Xiang is the biscuit in the seasoning. It tastes very delicious. It can not only be used in hot pot, mixed with vegetables, but even directly mixed with rice. Of course, if it is consumed as a daily necessity like salt, it will definitely not be affordable.
, but if it is to receive guests,
I believe that there are still many people who are willing to buy back and taste the rare meat that is occasionally used. After all, one dollar is too much to buy a pound of meat now. If you can spend one dollar and enjoy the status of a state guest, I believe many people are willing.
Let’s give it a try.”
"Having said that, let me tell you some good news. Our Shuxiang King has become the royal condiment for state banquets!"
Xue Laosan used his last trump card!
Sure enough, as soon as he said these words, there was a burst of commotion, and everyone was talking and shouting.
"Hey, hey, hey... be quiet, be quiet, listen to Secretary Xue continue to say, if there is anything to discuss, there will be plenty of time to talk about it after the meeting is over!"
Before Xue Laosan could stop shouting, Li Daneng on the other side took the initiative to silence the scene.
At this moment, Factory Director Li's face was also glowing and he was extremely excited. When Secretary Xue said this, King Shu Xiang became a pimple.
The ingredients for the state banquet, the rice cooked by King Shuxiang, is the royal meal!
After thousands of years of feudal dynasty, the Chinese people's yearning for the powerful has never weakened at all.
Starting with a state banquet, Shuxiang King sells for not just one yuan, but two or three yuan. When it first came on the market, there were many people flocking to it. If the taste is really great, Shuxiang King's aristocratic brand will basically be established.
The King of Shuxiang really turned into a golden pimple.
At this point, both the host and the guest have reached a consensus on the two major matters of Shuxiang King's agency issuance and selling price.
As soon as the two crucial things were gone, the big stone in Xue Laosan's heart fell to the ground.
Previously, he had been put in a difficult position by this group of people. Now, it was finally his turn to sharpen his sword, Secretary Xue Da said, "Comrades, we have almost done what we need to talk about. Let's talk about the general agent now."
, A friend said before that there are more than a hundred comrades present, but there are only about thirty administrative regions at the provincial level in the country, so there are really too many monks and too few people. Now let me ask, who of the comrades is willing to quit!"
Xue Laosan's question was hypocritical. It was time to grab the golden doll before he saw it. In monopoly management, who would compete with whom?
"Secretary Xue, stop talking nonsense. I, Lao Zheng, have finally figured it out. It's unlucky for us to meet you. Your little knife is under there. You must have been secretly sharpening it for a long time. If you want to cut the flesh, just cut it. Don't talk about this nonsense.
It’s happened!”
Secretary Xue's cuteness skills were so bad that he was actually drunk.
Fortunately, Xue Laosan had practiced his shamelessness to a certain extent, so he joked and said, "It's a joke, it's a joke, we trade fairly, but I beg you, I'm ok, everyone. But, now that I've said it, I won't be pretentious.
I can't decide who should give it or not. It's not fair. Since we are all in the business world, we should follow the business rules and the one with the highest price will get it."
This idea is not unusual. Even if Xue Xiang didn't say it, everyone present would have guessed it.
But someone shouted, "The one with the highest price gets it. It's barely fair. But there is one thing that you, Secretary Xue, may have overlooked. Although we have more than a hundred people from all over the country, they are not evenly distributed. There are more from the south and more from the north."
Very few people come, especially from some provinces
There are many people. Take our Jianghan Province as an example. The one closest to Shuzhong has more people, more than a dozen. However, some provinces have fewer people. Only two people came from Southern Xinjiang Province, and there were also Tibetan people.
Border provinces, Mongolian and Xinjiang provinces, no one is there at all, how is this a competition!"
Xue Laosan said, "This comrade's question is well raised. However, it's not that I made an omission. It's that comrade you thought wrong. Not only people from Jianghan Province can bid for Jianghan's agency rights, but people from Wuzhong Province can bid for Jianghan's agency rights."
We can only bid for the agency rights in Wuzhong. After all, our Shuxiang King can imagine that he has no worries about selling. If he has the agency rights in hand, he can send goods anywhere, so there is no need to stick to his place of origin." (To be continued.