Chapter 322 Out of stock! Out of stock! Out of stock! (1200 votes more)
None of the netizens who followed the Xinghai 1 product details page thought it would be sold out.
According to the inventory quantity disclosed by Wen Liang at yesterday's press conference, and considering the highest price of 4,899 yuan for the three configurations, it is unrealistic to sell out in one minute.
Even though the number of reservations has exceeded 3.2 million.
This is also true.
Then everyone saw the standard sales display marked on the details page:
Monthly sales: 58231+
It's accurate to single digits, very clear.
Wen Liang was also followed by Li Ze, Chen Jiaxin and others to pay attention to the opening sales, and they only knew the one-minute sales a second or two earlier than the online audience.
Zhao Mingjie, Wang Zhiyi and others were very surprised.
"Why...only so much?"
"Yes, as soon as the Mi 2 went on sale, hundreds of thousands of units were sold out. Why are we so embarrassed? The off-the-shelf model cannot work?"
Chen Jiaxin quickly interjected: "It's different in nature. Why do I feel that your two minds are already filled with data?"
Tang Pu patiently explained in detail: "The hot-selling mall has a standard process. The backend traffic is not only allocated to this sales page. It is to allocate traffic to the Xinghai official flagship store on the premise of ensuring that all products can be sold normally. Everyone
The rush to buy Mi 2 caused sequelae, so everyone came in early and frantically clicked to refresh, which caused frequent page requests and caused a lag in the launch of the sale. Now the backend operation and maintenance has manually added traffic allocation, so there is no lag."
Li Ze touched his chin and said slowly: "Our trading system, cloud system, and backend operation and maintenance system all need to be deeply optimized. The era of online shopping explosion is still behind us. Xinghai 1 is our own product, and the settlement volume in one minute can only be
To 58,000, it’s not feasible.”
Wen Liang didn't say a word. He was dragged over to get killed anyway, so he just wanted to watch the fun.
He doesn’t have much expectations for the sales volume at launch. The pricing of Xinghai 1 and its most realistic experience will take time to ferment before attracting more consumers to pay for a better experience.
Based on Orange Logistics' early preparations and the current speed of news dissemination, it theoretically takes about a week.
………
Netizens who also saw the sales display are also talking about the first-minute sales of Xinghai 1.
"The sales volume is not bad, there is no need to compete. Xinghai is really not playing tricks, um... not bad, not bad."
"Sure enough, there is no need to rush, there is plenty of inventory, haha."
"I told you not to be in a hurry."
"You can grab them all if you can~ It's one million units, and it's not the Mi 2 next door... Right, I think some people are saying to add some money and go directly to Xinghai 1."
"Lei Jun: Don't disturb me, I'm really annoyed!"
"That's right~ This is how it looks like it's benchmarking against high-end products. It's all about spot goods and foundation. I finally understand why the registered capital of Bolang Terminal is so high. How dare you play with mobile phones if you don't prepare billions~"
"I guess the media has already prepared a press release. Xinghai 1 encountered a waterloo as soon as it went on sale. Sales were dismal. The ideal was very full but the reality was very skinny."
"Hahaha, you have opened up the media's thinking. After all, Xinghai 1 is targeting iPhone 5, and the first batch of iPhone 5 sold 5 million units in its first week of release. Compared with this comparison, Xinghai 1 cannot catch up, and the inventory is only a million units."
"That's right, that's it. People don't pay attention to the fact that the first batch of iPhone 5 was launched in 9 regions. They only pay attention to the number of '5 million in three days'."
"Speaking of which, the iPhone 5 will be launched in China in less than five days. I don't know if there will be any drama by then."
The sales volume of Xinghai 1 in the first minute not only surprised Wang Zhiyi and Zhao Mingjie, who are now all about data, but also surprised the insiders of the algorithm. It also surprised countless netizens who only just eat melons.
Too little.
58,000?
This is considered a chicken.
There are even some good things that the media are already preparing to report.
The sales volume is miserable. As expected, you can only use hunger marketing. There is no passion for spot sales. High-end products are not that easy. Don’t be too ambitious for new brands.
It is true that no one in the world pays attention to a certain thing alone, but 99% of the people who pay attention to a certain thing do not want it to develop for the better, especially when it involves interests.
For example, a certain shabby guy who doesn’t want to be named cannot see the author in his circle of friends showing off his royalties every day, which makes him feel more uncomfortable than being in debt.
In short, in such a blink of an eye, the editor who is very fast at typing on the keyboard has almost finished writing the draft and plans to publish it.
And then... nothing more.
Everyone's attention was attracted by another thing.
"Why is it suddenly out of stock? It only sold 58,000 units in one minute. Now only four or five minutes have passed. You are selling 300,000 units in one minute? The total sales volume now is only more than 200,000 units!"
"No, I see that they are all in stock now, but I can't buy them anymore. I can only place an order for one unit per reservation number."
"I also saw that there is something in stock. What's going on, little brother?"
Little brother: "I really don't have any. I just don't have any goods here."
"Is it possible that you don't have enough storage there?"
Little brother: "... Damn it, the goods are available if you change the address. When did the hot-selling mall learn from JD.com? Why do they still count based on the address?"
Xinghai official flagship store quickly issued an apology announcement.
"I'm very sorry. In order to deliver Xinghai 1 to everyone as quickly as possible, with the full cooperation of the best-selling mall JD Logistics Orange Logistics, we rely on JD Logistics to prepare goods in five warehousing centers in Central China, North China, East China, South China, and Southwest China. Now
The 100,000 units of Xinghai 1 in stock at the Southwest Warehousing Center have been sold out. We sincerely apologize for the inconvenience caused to everyone. Next, we will increase the stocking of major warehouse centers. Thank you for your support!"
This apology announcement was not only posted on the official flagship store of Xinghai, a popular shopping mall, but also synchronized to platforms such as Xiaocheng Book and Weibo.
Gets hot quickly.
A netizen who eats melons: "...Why have sales increased again?"
Some media editors: "...ah this?"
Other netizens: "Suddenly noticed that sales are increasing significantly every minute... The refresh just now exceeded 300,000 units. I'm afraid it's a slap in the face."
………
Bolang
At this moment, Li Ze, who was observing the situation, was no longer calm, and even Wen Liang stopped watching the show.
Zhao Mingjie and Wang Zhiyi were extremely happy when they saw that the increase in sales calculated in seconds showed no signs of slowing down.
Wen Liang put down his tea cup and looked at Li Ze: "Bolang Terminal is going to apologize."
After saying that, he looked at Chen Jiaxin again: "Well...Mr. Chen, you should also be prepared to apologize on behalf of Bolang later."
Li Ze and Chen Jiaxin responded.
Then, Li Ze made basic arrangements and put forward an idea: "Coordinate the foundry to fully operate the production line with a daily production capacity of 300,000?"
"Yes." Wen Liang nodded, "Mr. Wang is prepared for the financial matters, don't worry."
Now that the popularity of Xinghai 1 has exceeded expectations, of course we can no longer be stingy about production capacity, nor can we be stingy about capital investment.
I am afraid that even the current 300,000 daily production capacity will be scolded.
Fortunately, the daily production capacity was 140,000 units yesterday, and today, even if the inventory is sold out, another 280,000 units can be shipped tomorrow.
Li Ze made arrangements quickly.
In the 8th minute after the sale started, the warehouse inventory in central China was sold out.
This time, netizens felt a little aggrieved in their habits. Anyway, they just wanted to do something.
Fortunately, Li Ze was prepared. After the letter of apology was sent, he directly logged into Xiaocheng Book and was scolded. Chen Jiaxin had already prepared an apology video according to the procedures...
"Sold out again, what should I say this time?"
"There's no point in apologizing. I won't be able to sleep if I can't buy Xinghai 1. I'll quit with you!"
"Anyway, we are going to cause trouble."
"Yes, that's right. Where's the promised inventory of millions of units? Are you going to take the goods and sell them?"
Li Ze: "Hello everyone, I'm Li Ze. I'm here to be scolded. It's our fault because we were not prepared enough."
"Well, if your attitude is perfect, I'll spit on you!"
"Mr. Ze, you can't do this either. East China is also sold out!"
"Hey, people in the imperial capital say they are not in a hurry. I took a sip of water, and this horse-riding machine is out of stock? Who said you are not in a hurry? You stand up and pay me one. It is said that I can get one this afternoon.
Arriving at Xinghai 1!"
"I work in the IFC Building in Yangcheng, and Bolang works upstairs. Just now my girlfriend called me and told me that I would run out of goods. I thought about it. I will go to Bolang's office area on Monday to write to death. If I don't give it a try,
Tai Xinghai 1, I’m going to tear down Bolang! Mr. Ze, be careful!”
Fifteen minutes after the sale started.
A total of 980,000 units in stock were fully sold, and the South China warehouse with the most stock was the last to be sold out.
There are 300,000 units in stock here, and in other southwest areas, the Central China warehouse has 120,000 units, the East China warehouse has 220,000 units, and the North China warehouse has 240,000 units.
However, all stocks only lasted a total of 15 minutes and 16 seconds.
Li Ze continued to speak out and was scolded: "Under the current situation, we may not be able to prepare goods according to the warehousing model. It should take a few days to deliver the goods uniformly."
"Don't talk nonsense. Are there any goods available today? What about tomorrow?"
"Yes, don't be ridiculous. I didn't get it today because I didn't make a reservation before. Now that I have made a reservation, it will be your problem if you can't get it in the next round!"
"Give me an answer quickly!"
Li Ze: "Sales will start at 10 am tomorrow. This time there are only 200,000 or 300,000 units. I apologize in advance and give us a few days. We will solve the supply problem as soon as possible. If we still can't meet everyone's purchase needs next Friday,
, I... just go straight to the factory to tighten the screws!"
"Okay, take a screenshot!"
"Mr. Ze, do you want to take a look at the current booking volume before you speak? It's already over five million~"
"I really want to see how Mr. Ze can solve the minimum production capacity of more than 4 million in a few days."
Li Ze: "Is Xinghai 1 really so good? Obviously the number of reservations can only be regarded as... a gimmick."
"Hurry up and stock up! What nonsense are you talking about!"
"Otherwise, hurry up and tighten the screws!"
At this time, the video of Chen Jiaxin's apology speech on behalf of Bolang was also posted to various platforms. In the video, Mr. Chen apologized sincerely, without making excuses, and only talked about the production capacity that had been arranged.
The video of just tens of seconds allowed netizens to find new grooves.
"It's over. Mr. Ze really needs to tighten the screws. We only have a maximum daily production capacity of 300,000 units. There is no way we can save it."
“Sit back and wait for Mr. Ze’s live broadcast to tighten the screws.”
"Haha, I'm different. I just sit back and wait for Wen Liang to apologize!!! I asked you not to host the press conference and finally went on stage to brag about the ready supply. Now it's okay, slap in the face!!! Prepare to apologize to me!!!"
"..."-
PS: First, complete the 200 monthly tickets promised this month, and then slowly make up for the daily arrears. Thank you for your understanding~ Also... Feng pushed back, the results of this book are hopeless, it is reasonable, after all