Chapter 36 Is the advertising effect so outrageous?
"Aze, please tell me first."
In Room 716, Wen Liang, who was leaning on the table, directly called the roll call.
“Let’s talk about the rules, systems, unspoken rules, etc. mentioned earlier, including the idea of the operation model of the cooperation zone.”
Li Ze was not surprised to be named by Wen Liang. He quickly picked up the notepad on the table in front of him and opened it: "Let me first share some thoughts on the placement of advertisements:
The navigation bar on the Xiaocheng Book homepage will be updated to [Home], [Collaboration Area], [Six Categories], [More], a total of 9 vertical categories, among which [Collaboration Area], [More] will not be placed.
Advertising, that is, only 7 self-operated advertising spaces are placed on the first-level page.”
"But we are about to launch the App, and the App also has self-operated advertising positions."
"..."
After briefly mentioning his thoughts on self-operated advertising positions, Li Ze turned to talk about advertising rules: "The 'Everyone is a Media Owner' plan is very good, but as Lao Wen said, it is very easy.
To breed various problems, it is important to establish explicit and implicit rules;
I think these types of rules are actually our thoughts on Xiaochengshu’s advertising business model.”
Taking a look at the notepad, Li Ze continued: "I think about this in a relatively simple way..."
"Since the focus is on maintaining the reputation of the platform and even the company's goodwill, I think we should pay attention to the differentiation of advertising business. In other words, we can encourage large V-shaped users of the platform to accept advertisements, but we should have the right to screen, control word-of-mouth, and start from all aspects.
Angle prevents advertising from flooding!”
"..."
Li Ze finished everything he thought of in one breath.
No one interrupted or answered immediately.
Wen Liang also said nothing, just looked at everyone with a smile on his face.
Then Tang Pu stood up quickly and also expressed his thoughts: "...the advertising business model is actually mainly about advertising in the cooperation area."
“I can roughly sum up the model here in one word: relying on partnerships to make money.”
"..."
Then Chen Jiaxin, Qin Zheng and even the least talkative Zhang Yulin all expressed their thoughts.
The internal atmosphere of the entrepreneurial team brought up by Wen Liang is still very good, even if Zhao Mingjie and Tang Pu joined later.
We will not just drop our picks on key issues.
After listening to everyone express their opinions and ideas one by one, Wen Liang said first: "The discussion atmosphere must continue to be maintained in this way. You can say one word to me, and basically all the details can be considered in place."
Then he said unhurriedly: "You have made the problem of self-operated advertising positions very clear. I think it is enough. There are seven first-level positions, the first advertisement in the classified comment area, comments on advertisements and related notes, so that it is just a web page."
There are 27 positions.”
"Aze, you can be responsible for the details of how different positions should discuss advertising cooperation."
After saying this, Wen Liang did not pause, and continued: "You have also said a lot about the advertising business model of the cooperation area. Let me summarize it."
Looking at a few people, Wen Liangfu gestured: "First of all, this 'profit through partnership' can be more simply understood as a B2B model. In other words, we must give priority to advertisers who want to place ads on Xiaocheng Book."
Contact the platform, and then we will match the original author based on the advertiser's advertising budget, content direction, etc..."
"We charge a certain amount of commission for the overall advertising costs and management service fees. How to determine the standards will be determined through an integrated analysis using a big data model."
“The platform guides and restricts the original authors and advertisers by marking advertising labels to prevent flooding, and at the same time ensures that it is more influential than native advertising!”
"This is a model where there's more to dig into."
As he spoke, Wen Liang pointed out a finger: "Another dimension of this model: the platform's specially invited partners, such as 'Yaqi', will be promoted as model original author media owners."
He gestured with his finger again: "There is a word called bringing goods. At this stage, I think they can be developed into big Vs in advertising for bringing goods. In this regard, we need to further explore such things as benefits, cooperative relationships, advertising quality, etc."
Wen Liang pointed out his third finger: “There is also a simple model: users pay to promote advertising;
In fact, it is still a B2B model. We will widely invite brands with promotion needs to settle in Xiaocheng Book, and allow them to pay to promote their own advertisements, as well as allow other users who want to promote certain aspects of their own content to pay for promotion."
"..."
"In addition, advertising in the cooperation area also involves entry thresholds. This aspect involves an actual amount of attention. How to show the amount of attention to dehydration. Lao Yin, you will take the lead in solving it from a technical level."
"..."
"Finally, we need to continue to explore how ads can reduce the disruption to the user experience and... allow users to actively choose to limit ad display."
"Although it is our initiative to launch a plan to democratize the advertising business, it is not contradictory to our use of technology to restrict advertising display options."
"The former helps us attract a large number of user groups with fans, and the latter helps us build the external image of Xiaocheng Book."
After finishing speaking one by one, Wen Liang picked up the water glass and took a sip of water.
He has no more brains than others.
He was able to detail every aspect in such detail because he had so many contacts with the advertising business at work in his previous life.
But he will copy excellent homework.
He just adapted the Douyin advertising model that later generations did well in advertising to Xiaocheng Shu, and refined some targeted aspects, which can be regarded as a form of learning from each other's strengths to offset weaknesses.
Director Wen is not an entrepreneur starting from scratch.
How to learn from each other's strengths and offset weaknesses is a very simple matter for him.
The office building is relatively quiet at night, and it is even quieter in the small office where 10 people sit.
Chen Jiaxin, Li Ze, Tang Pu and others were all busy writing and writing down everything Wen Liang summarized.
Then he had time to exclaim: "It must be Lao Wen!"
"Let me go, don't stop me from worshiping Mr. Wen!" Zhao Mingjie was the most outrageous.
"..."
Wen Liang just smiled and didn't pay attention to everyone's antics and compliments.
After the laughter, Wen Liangcai made arrangements to promote the cooperative advertising business of "Yaqi": "Aze, you are mainly responsible for tailoring the first advertising content for "Yaqi"."
Li Ze nodded seriously: "Okay."
…………
Three days later, on the 29th, Li Zecai carefully selected the suitable advertiser.
After that comes the perfection of details.
How to create more sophisticated advertising content while maintaining the same style as the previous original content of ‘Yaqi’;
How to ensure that advertising products do not destroy the overall style;
Also make sure the ads are effective;
In the end, advertisers must be satisfied...and so on.
After all, this is very different from direct advertising.
In order to complete these contents, Li Ze, Tang Pu, and Chen Jiaxin all joined in. Chen Jiaxin even asked some female classmates he knew to help.
Including those three cooperating Vs.
They are also looking forward to a very good display effect of this advertisement, after all, it is related to their respective interests in the future.
In this way, more than one day passed.
It’s November 30th, the last day of November.
After a group of people spent 30 hours in a row, just to produce a few pictures and write accompanying text for excellence, the advertising content was finally recognized by Wen Liang, and then it was officially launched.
…
At 7:20 pm on the 30th, under the witness of Wen Liang and others, Liang Yameng logged into her "Yaqi" account through the computer and updated her status.
In this update, Liang Yameng appears with an almost new external image.
Wearing a black casual women's suit and a pair of big glasses, coupled with her cute appearance, she shows her usual lively imaging style.
Views appear in the first second after the content is updated.
The first approval came in the first minute.
The first comment appeared at the first minute and seventeen seconds...
Everything is as usual, 'Ya Qi', who became popular out of nowhere, immediately gained a lot of user attention as soon as she updated her news.
The comment area quickly became filled with more and more content.
"Wow, my sister is my sister. She can actually wear a suit in a sisterly style with a lively feel. I love it. These glasses are so beautiful!"
"Sure enough, Yaqi can make anything her own style."
"Today is another business day for Yaqi~"
"I just discovered that this is actually an advertisement? Sure enough, Yaqi, as the first sister of Xiao Chengshu, is really the first cooperative advertising user! Come on Yaqi!"
“Wow, this time I don’t have to look around for Yaqi’s same style of clothes. There are advertising links for clothes and glasses!”
"You are too slow. I have discovered it a long time ago and have already placed an order in the online store!"
"gogoggo..."
"..."
The popularity of the comment area and the real-time feedback of the relevant data from the two advertisers made Wen Liang, who had seen a lot of the world, feel momentarily absent-minded.
Is this... the commercial value of a natural internet celebrity?
Does the advertising effect have to be so outrageous?!
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1 update.
PS: There are still 4 updates today, and there have been a lot of updates since the book opened, but it is getting colder and colder. I would like to ask all readers if you are still reading it. It is so cold that it feels like it cannot even meet the standards for being put on the shelf.