In the corner of the office desk in Room 716 of the Silver Gray Building, a new monitor stand was installed, with four spliced display screens hanging on it.
At this time, different pictures are presented:
There is a website real-time traffic monitoring matrix.
There is a background server real-time pressure monitoring matrix.
Each of these two unshakable characters takes up one screen.
The remaining two screens are currently being moved to display the real-time changes in the latest data of the account 'Yaqi', as well as the details of the outflow of website traffic that jumps to the advertiser's designated page.
Right now, something new happens every second on every screen.
Although he had heard a little bit about the real-time popularity of the account 'Yaqi''s updates, Wen Liang was still surprised at this moment.
It was also the first time for him to see the crazy data of an Internet celebrity so intuitively.
Of course, it was not just these that made Wen Liang lose consciousness, but also the latest online communication records between Li Ze and two advertisers...
Li Ze and others did not slack off in the process from the project establishment to launch the platform cooperation advertising demonstration samples, and strived for excellence in every link.
First, two cooperative advertisements were selected based on the overall style of ‘Yaqi’’s previous releases, and presented in a similar way to bringing goods.
They are a pair of neutral metal-rimmed glasses with a certain sense of design, and a black casual suit jacket.
Of course, the same product from both advertisers has other color and other matching options.
The glasses are flat glasses by default, and the price is 109 yuan with free shipping.
The price of the suit jacket is 218 yuan with free shipping.
Obviously, the product price is also a carefully selected part, unlike the first self-operated advertisement, which is a full-store advertisement.
It sounds fast, but in fact, an hour has passed since the advertisement went online, and the advertiser also promptly reported the sales situation to the platform for an hour...
At this time, Wen Liang was looking at the first data feedback given by the two advertisers on Li Ze's computer screen:
An order of 172 pieces of glasses was placed in one hour.
Order 85 suits in one hour.
It is a semi-customized cooperative advertisement, and it is a quasi-delivery model selected through negotiation. By default, all orders placed come from this cooperative advertisement of ‘Yaqi’.
Then Li Ze interrupted Wen Liang's absence: "The total advertising sales in one hour are 37,278 yuan!"
It also interrupted a moment of surprise for everyone present.
Sun Baoyin almost murmured: "Strong."
"Sister Yameng is really..." Zhao Mingjie was so surprised that his mouth went dry, "It's too strong."
"More than thirty thousand..."
"In the next few days, these two items may become popular items in the stores of the two advertisers..."
"No, no, no, now it is a hot-selling single product. Glasses can be considered an unpopular product. This advertiser has built a good brand and has a good reputation. The sales volume in a month is only 200+! The monthly sales record is about to be broken in an hour.
!”
"I think it's likely to form a small internet celebrity trend."
"..."
As an Internet celebrity who sells goods, Liang Yameng was also frightened. Her small eyes almost stared at the lenses of her glasses, and she murmured: "The ability of Xiaocheng Book to monetize user traffic is really terrifying! One advertisement is estimated to cost
It’s worth all my expenses for four years of college!”
Later, amidst the roar of admiration, looking at Wen Liang's calm expression, Liang Yameng finally realized the profound meaning of some of Wen Liang's emphasis in the whole process of advertising production.
Liang Yameng did not hesitate and expressed her gratitude sincerely: "Mr. Wen, thank you."
Then he sighed and said: "If you hadn't always insisted on letting me participate in the whole process of product selection, let me actually experience the advertising products in my daily life, and let everyone carefully sort out the past reputation of the advertiser, and also invited seniors from the law school to be legal
Consultants before finalizing the online advertising; with this level of popularity, once there is a quality problem with the advertised product, I, an Internet celebrity, will definitely not be able to withstand the anger of netizens!"
Wen Liang was not surprised that Liang Yameng reacted at this moment. He waved his hand and deliberately characterized the matter as a business matter, and his tone was also businesslike: "Mutual benefit, if something goes wrong, Xiao Chengshu will also be jointly and severally responsible, unless it is just a profit and then run away."
, otherwise businessmen are also very particular about goodwill."
Liang Yameng shook her head and laughed, and changed the topic: "I'm so lucky. One advertisement has developed my commercial value on the Internet. The harvest is much greater than I imagined!"
She now understands her own gains and losses in this process.
The first 'crab' she ate brought her unimaginable huge commercial value.
The huge amount of risks that should have been taken were all reduced to a minimum under Wen Liang's full control.
In addition to equality and mutual benefit based on the cooperation agreement, Liang Yameng also knew that she should thank Wen Liang.
Now, even if these two advertisers deliberately pass off the products as good ones because of their popularity, with the strictness of the contract terms, ‘Yaqi’ will not lose much of its online credibility.
"..."
While Liang Yameng was feeling emotional, Wen Liang finally commented on the business: "The five days of preparation were not wasted. The demonstration effect will be exceeded. Yes, everyone is happy."
After saying that, Wen Liang looked back at Liang Yameng again, his eyes fixed on her: "You have to be mentally prepared. The attention around you will be higher this time, and it will be sharper than before."
Hearing this, Liang Yameng smiled easily: "I understand, I am mentally prepared for this."
Speaking of this, Liang Yameng muttered again: "Until now, I still don't understand why I became so popular."
"..."
As for Xiaocheng Shu, it’s not yet time to relax and sigh.
Wen Liang patiently chatted with Liang Yameng for a few words and arranged for her to go to Nanping's new office in the Silver Gray Building.
Afterwards, Wen Liang stared at the four display screens and calmly arranged: "The initial results are beyond expectations. We can show the results of the demonstration samples to the outside world in advance."
"Old Tang, you pay close attention to the influx of backend server traffic and add backup server resources to the cluster at any time to prevent traffic overload from affecting the growth of platform users."
"Aze, pay close attention to the effect of advertising display and the public opinion of external display."
"..."
After arranging everything one by one, Wen Liang clapped his hands and encouraged: "Everyone, get moving, the final brilliance of the Little Orange Book in November is right now!"
"..."
Everyone responded one after another and returned to their workstations.
Wen Liang stood in front of the monitor stand without moving. The content on one of the monitors had been replaced by the public opinion monitoring system matrix.
Real-time display of network dynamics.
Everything is in order in the small office.
Fortunately, Liang Yameng had already left 716, otherwise she would have been even more surprised than when she first saw Wen Liang getting into working mode.
It was also during this cooperative advertisement that Liang Yameng had a deep impression of why everyone in Nanping Company obeyed Wenliang.
Standing there in a gentle and ordinary manner will make the whole team operate stably without panic.
From the scenes Liang Yameng had seen, she could only give the following adjectives:
Calm and calm, decisive in command, well-arranged and thoughtful.
…………
Soon, the Xiaocheng Book platform ‘Yaqi’ became the first user to cooperate with the media host. The news of online advertising and its unprecedented success was specially spread to social platforms such as Weibo.
Countless netizens with various purposes flocked to the Xiaocheng Book platform.
I also went to the cooperative advertising product details page of the two advertisers through the advertising link.
All parties are using their own methods to obtain more data.
Of course, with the current size of Xiaocheng Book, the only ones who are interested in the news at this time are obviously some individual users with a lot of attention, and some groups such as MCN organizations;
And some small and medium-sized enterprises with promotion needs, namely: potential advertisers of the Xiaocheng Book platform.
Of course, discussions related to Xiaocheng Shu’s operation quickly appeared on various social platforms.
"The advertising effect of 'Ya Qi' is too exaggerated! This time we also adopted a private advertising model, which clearly demonstrated the advertising value of 'Ya Qi'! A pair of glasses that are not popular online have increased sales by two thousand in such a short period of time.
Hundreds of orders! Even the sales of women’s casual suits, which are much higher than the normal market price under all circumstances, are so strong! The traffic value of ‘Yaqi’ is really scary, really!”
"The one above is a little one-sided. The traffic value of 'Yaqi' is terrifying. What is even more terrifying is the ability of Xiaocheng Book to operate users to monetize traffic through advertising! 'Yaqi' does not have other platform accounts, so this advertisement is
It is only displayed on the Xiaocheng Book platform, which is enough to illustrate the operational capabilities of the Xiaocheng Book platform. Of course, it is also related to the quality and consumption power of platform users!"
"..."
"Xiaocheng Shu has really found a way to specifically quantify the value of individuals in the online society. I have a hunch that as long as Xiaocheng Shu can withstand the external pressure at this stage, it will become a new outlet."
"It has only been 9 days since the last time Xiaocheng Book announced the 'Everyone is a Media Owner' advertising exploration plan. The value of advertising effects has been demonstrated through the platform's first sister 'Yaqi', which is really amazing."
"..."
"Speaking of which, Xiaocheng Shu did not surprise anyone at all. It directly chose the platform of 'Yaqi' to test the waters of cooperative advertising. However, I really did not expect that the effect would be so terrifying!"
“I just don’t know how much I paid for this advertisement.”
"Who knows? It can't be more expensive than the Xiaocheng Book platform's own advertising."
"..."
"I am excited and have taken action. I have decided to devote all my efforts to developing the Xiaocheng Book platform. I hope to become a cooperative personal media owner as soon as possible."
"The test results are so gratifying, when will Xiaocheng Shu plan to launch a cooperation area!"
"can not wait anymore!"
"I'm so envious of 'Ya Qi'. Why did she join Xiaocheng Book so early? She is considered the most loyal user of Xiaocheng Book. It's no wonder she has achieved such great gains."
"The value of this advertisement is so great, I guess the advertising fee will not be cheap. Even if this advertisement is cheap, the next one will not be cheaper! One word: admire, two words: admire!"
"..."
With corresponding groups on various social platforms discussing the effectiveness of the advertising collaboration between Xiao Cheng Shu and ‘Ya Qi’ on a large scale, Xiao Cheng Shu’s platform traffic once again ushered in an exaggerated peak.
The number of visitors at the same time was as high as 2.1 million!
More than the total number of users on the platform!
There should not be too many people visiting the Xiaocheng Book website mainly as tourists.
Not only that, the number of registered users has once again experienced crazy growth.
Many netizens are so active in coming to the theater not just for the sake of watching the theater, but also with the intention of joining Little Orange Book.
Moreover, the proportion of high-quality users among the users who choose to register at this time will be considerable.
all in all.
This night, Little Orange Book became very popular again.
What is even more eye-catching is the commercial value of the account ‘Yaqi’, which is truly the envy of countless netizens.
As Liang Yameng herself said, her online commercial value was fully developed with this advertisement.
…………
At ten o'clock in the evening, a group of 11 people walked out of the Silver Gray Building.
Went to the food court near the West Gate of East China Normal University.
Wen Liang smiled and greeted Liang Yameng: "I'm in a hurry today, just deal with it briefly."
"..."
"First of all, I would like to thank Lao Liang for his trust and dedication in our platform. It is beyond my expectation that we can achieve such results."
"I have to say something ugly. Although Lao Liang, your online commercial value is far beyond imagination, all your advertising endorsements in the future must still be treated with caution. We will be involved in the whole process. It is not easy to build a reputation, but it is easy to destroy it..."
Liang Yameng just raised her head and looked at Wen Liang, taking it seriously.
Finally, Wen Liang made a simple summary: "Let's wait and see. Anyway, I'm not in a hurry to say too much now."
"Okay." So Liang Yameng smiled at everyone, and then started to work on the fried chicken that had just been served. She liked the taste of the fried chicken from this small restaurant.
Wen Liang laughed.
"..."
At 10:35, there were still 25 minutes before all the lights in the undergraduate dormitories were turned off. Everyone got on their bicycles and rushed back to campus.
Because there is another Liang Yameng, the atmosphere is not so relaxed.
Arriving at a fork in the campus, Liang Yameng tightened the bicycle handbrake with her left hand, tapped her toes, and said goodbye to everyone with a smile.
Then she pedaled again, and the bicycle headed towards the fork in the road, heading towards her dormitory building.
The evening breeze blew away her murmur to herself: "I am going to live my life as the rich person I hated most...ah."
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PS: It’s really a bit cool. There are only 22 readers who have left messages. Calculated, it’s about 22 orders? Keep going, the second update with a large volume is here today!