Chapter 38 When the wind comes, it naturally soars! (3 more)
The first day of December.
it's clear.
There is a level 5 breeze.
The little tree swayed.
It happened to be a Thursday, and the first class was not that important, so... Wen Liang, who went out with Chen Jiaxin, Zhao Mingjie, and Tang Pu, was blown by the breeze, and the bicycle under his butt accidentally slipped out of the school.
I don't know why, but I just can't control it.
Seeing Wen Liang's back gradually slipping away, Chen Jiaxin raised her delicate eyebrows and her voice came out from between her teeth: "I really don't envy you at all."
Zhao Mingjie held it in for a long time and said, "Me too."
"Well, I'm not envious!" Tang Pu responded solemnly.
Chen Jiaxin, who was standing on her bicycle with one foot on the ground, squeezed out another sentence through her teeth: "Old Wen is really talented in learning..."
"yes……"
"I thought Lao Wen would finish the first class."
"..."
Not to mention Xiao Chen, Xiao Zhao, and Old Tang's sour words that he suppressed under the intense envy, Wen Liang held the bicycle handle with one hand, took two bites of the buns in the breeze, and quickly turned into the bicycle shed downstairs of the Silver Gray Building.
.
Entering Room 716, Wen Liang saw Li Ze, Sun Baoyin, and Zhang Yulin who had arrived early.
Li Ze and Zhang Yulin don't have many courses in their junior year, and the semester will be over in ten days and a half.
I don’t pay much attention to the routine of going to work at 9 o’clock and leaving get off work at 5 o’clock.
Unlike Wu Mingxiao, who has been on the job for more than a week, he doesn't arrive until around 8:50.
Li Ze turned around and saw Shi Shiran walking into Wen Liang's office, and immediately smiled: "Hey, Mr. Wen wasn't accidentally blown over by the wind today, was he?"
"Yes, yes, the wind was really strong and howling this morning." Wen Liang's face remained unchanged and he answered seriously.
Sun Baoyin, who was holding a thermos cup, smiled.
Even the melancholy Zhang Yulin next to him had a smile on his face.
After walking to his seat and sitting down, Wen Liang reached out to open the computer and asked casually: "Have the number of users exceeded 2 million?"
"What a coincidence, pinch the front foot for 2 million." Speaking of this, Li Ze couldn't help but laugh.
Wenliang is just one step away from catching up to this point.
Wen Liang didn't care, and just said leisurely: "As long as we don't miss out on tens of millions of users, after all, after tens of millions, even if Xiaocheng Shu has established a firm foothold, it doesn't have to think of ways to attract new users every day."
"Indeed." Li Zeshen agreed, "You are right. We need to proceed step by step. There have been too many surges in users recently, and we need to find ways to guide the user group to create high-quality original content."
Wen Liang didn't say much about this, and then asked: "How many advertising spaces were used today."
"The homepage and two first-level categories, the advance payment is 670,000 yuan." Speaking of this, Li Ze was very happy, "On the first day, I completed 22% of this month's total revenue of 3 million yuan, which I haven't even started yet.
Talking to advertisers who come to us, this month’s revenue target is a bit simple.”
However, Li Ze did not dare to say that he would increase the target.
Nowadays, Xiaocheng Book has set the standard for external advertising expenses:
The homepage is 0.6 yuan/CPC, the other 6 first-level categories are 0.4 yuan/CPC, and the 20 secondary pages are 0.25 yuan/CPC.
Based on the current data, the minimum total click estimates for the corresponding advertising space values this month are: 5 million, 12 million, and 18 million.
Even after a simple calculation, if the 27 self-operated advertising spaces on the webpage were filled with ads for a whole month, the estimated monthly revenue would be as low as 12 million. He did not dare to add targets casually; after all, the estimate was for every penny.
Ads are served in every ad position every second.
However, the actual advertising revenue for the entire month of November is 690,000 from the second ad that ended yesterday + 380,000 from the first ad, for a total of only 1.07 million.
The final payment of 330,000 yuan and the advance payment of 670,000 yuan that Li Ze mentioned just now will not be paid into the public account until about ten o'clock...
Wen Liang didn't follow Li Ze's lead and brought up something new: "How is the effect of the 'Yaqi' advertisement now?"
The general style of 716 is like this. Things are said one after another and will not be repeated multiple times.
Li Ze quickly gave the data: "More than 600 orders of glasses were sold, and more than 400 orders of suits were sold. The transaction volume of suits is a bit like catching up from behind."
As he spoke, Li Ze did not forget to joke: "Talk about Yangcheng alone, the wind is blowing just right today."
Then he continued: "Because of our tilt and the public opinion factor, the total number of ad impressions has exceeded 2,000, which is basically the same as the number of views of the most popular content of the account 'Yaqi'..."
"
After a pause, Li Ze slightly sighed: "To be honest, Lao Wen, how did you get this vision? Xiao Chen went out and worked for a long time before he found three suitable platforms to cooperate with the big V. I heard Xiao Chen say that 'Ya Qi' is what you randomly pointed out.
Yes, it has become so popular in just a few months, and her online business value is higher than that of us as a platform."
Wen Liang looked at the computer screen and clicked the mouse, and replied: "I explained the reason before, but there is also a reason why Liang Yameng is suitable for the job of Internet celebrity. It is the same as being born to be an Internet celebrity. Anyway, I am quite surprised. Maybe this is fate.
?”
"Maybe." Li Ze also shook his head, not knowing what to say, "The income from her first commercial advertising cooperation will be considerable. If the data is released to the public, it will probably make many Weibo influencers and other bloggers go crazy.
.”
Wen Liang just smiled this time and didn't answer any more.
Just as Li Ze said, the wind in Yangcheng is blowing just right today, and all the data shows that Xiao Chengshu is being swept upwards.
…………
Let’s talk about ‘Yaqi’ first.
The terms of the first commercial advertising cooperation contract were finalized by Wen Liang.
It is different from the current Xiaocheng Book platform’s self-operated advertising that is settled in CPC mode.
It is a win-win model that actually maximizes the interests of the platform, Liang Yameng personally, and advertisers.
A more complicated method is used to calculate advertising costs.
Approximately equal to CPM + CPA.
The first thing we talk about is 5 yuan/CPM.
This price is not high, 1,000,000 impressions or 1 million impressions is only 5,000 yuan. If there is no influence of public opinion, the current 2,000,000 impressions are already close to the average display threshold of the account ‘Yaqi’ in the past.
The slight difference is that both advertisers need to pay the advertising display fee separately, one for each.
However, in order to show sincerity and for the friendly cooperation between the three parties, the CPM fee is additionally restricted to the 24-hour time period after the dynamic is online; and within 3 months after 24 hours, ‘Yaqi’ cannot delete this advertising dynamic.
If you sign according to this clause alone, even if this advertising dynamic can be fully displayed, it will only be displayed 5 million times every day in 24 hours, and the pre-tax advertising fee will only be 25,000 × 2 = 50,000 yuan.
Therefore, Li Ze persuaded the advertiser with this reason and signed relevant supplementary terms.
It is agreed that if the sales volume exceeds 500 pieces in 24 hours, ‘Yaqi’ will get a rated share from each product, and the share amount will be determined based on the advertiser’s pricing for bulk purchasers.
The negotiated unit price for the bulk purchase of glasses is 94 yuan, that is, 15 yuan for each piece belongs to ‘Yaqi’.
The negotiated unit price for the bulk purchase of suits is 193 yuan, that is, 25 yuan per piece belongs to ‘Yaqi’.
So this time the advertising revenue is divided into two parts.
Within 24 hours (5 yuan/CPM + product sales quantity > 500 pieces, each piece is divided into × total number of sales) × 1.3.
The following ×1.3 means that the total cost after 24 hours after the advertisement is online is calculated as 1.3 times within 24 hours.
The overall model is similar to the model of the anchor fee + product sales divided in later generations.
This plan can be said to make everyone happy, or it can be said to fall in love and kill each other.
When it comes to cooperation, Wen Liang understands that it's all about finding a balance between each other.
Based on the current data, the cost of ‘Yaqi’’s dynamic advertisement that shares a few pictures with text is about 100,000 before tax.
Don’t underestimate 100,000 yuan!
It is still 2011, and this is much higher than the single commercial promotion contract of many Weibo Vs and bloggers!
You must know that the endorsement fees of some third- and fourth-tier stars now are less than one million, which is the overall advertising fee for one to two to three years, and they also need to cooperate with the filming of promotional videos, print ads, etc.
If Liang Yameng chooses to fish in the lake, one such advertisement in two days may make more money than the endorsement of a first-line celebrity - because manufacturers that can afford to hire first-line celebrities to advertise, even ten of the total number of small and medium-sized enterprises with promotion needs
Not even one in ten thousand or even one in a million.
Of course, since Nanping has been busy for so many days, he will definitely take a certain percentage of the share. The one negotiated with Liang Yameng was 15%.
Obviously, only a few people such as Liang Yameng can have a single contract. After the cooperation area is launched, a large number of users can only get a uniform proportion of the contract.
This cooperation area is also another model of Xiaocheng Book in terms of advertising profit:
Provide management services and extract a certain percentage of the share.
"..."
Let’s talk about the Little Orange Book.
A large number of high-quality users from other social platforms poured into the Xiaocheng Book platform as early as last night and registered as users.
The number of users increased by hundreds of thousands in one night.
The cooperative advertising demonstration sample was an unprecedented success, triggering high Internet popularity that continues to this day!
Xiaochengshu's own traffic performance capabilities and operational traffic monetization capabilities have been directly recognized by many elite netizens!
Business revenue already has the foundation to support the normal operation of Nanping.
We are very close to completely escaping from the near-death stage!
Yes, Xiaocheng Book, an Internet business platform, has still been treading on thin ice since its development. It has to be prepared for the slightest disturbance; when the wave comes, Xiaocheng Book will be gone by accident, and the company will have to be brought back to its original state.
But now everything is looking up.
When the strong wind comes, it will skyrocket!
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The third update, there will be a fourth update soon, today’s update is a little earlier, and there is a new round of recommendations (just a castrated version), I’ll give it a try when I have time on the weekend.