The six competing products that have emerged now are treated separately, and each one is only slightly stronger than the previous plagiarized competing product "Fairy Notes".
Even the one who dances the most happily, ‘Enjoying Time and Space’, is the same.
The methods are very crude.
Obviously being instructed by the ‘X’ behind him, I could only choose [draw], a very weak offensive point, to ‘bomb wildly’.
This is their greatest role as pawns.
In addition to directing public opinion to bombard him, they also had to find ways to encircle and suppress Xiao Chengshu and target Xiao Chengshu in all directions.
You still have to do whatever you can.
In this era when the Internet industry has far more legal ambiguities than later generations, the word "crazy" is simply used throughout the industry.
‘Enjoy Time and Space’ danced the most happily and left the most traces of operation.
With the experience of the previous "Fairy Notes", Li Ze, Tang Pu and others quickly launched a highly targeted and fierce counterattack, making the other party dumbfounded.
The most interesting thing is that the most popular dancer, "Youxiang Shikong", does not have an ICP certificate, only registration.
In other words, the website "Youxiang Shikong" cannot engage in commercial activities. It is okay to hang an advertisement casually without anyone looking at it. But now that it is so popular, it is simply a target.
So, just as Wen Liang and the others were eating the lunch packed by Wan An in Room 716, the website of 'Youxiangshikong' announced 404.
Zhao Mingjie took the time to blow the curtain of his head with his mouth, and said in a sullen tone: "Oh, I'm vulnerable."
"Indeed." Li Ze's thick eyebrows rolled, and he was convinced, "I also made a lot of preparations, but the result is this, this first round of confrontation is a bit sloppy."
Tang Pu shook the chopsticks in his hand and said cheerfully: "It's not bad. In the 404 wave of 'You Enjoy Time and Space' just now, Xiaocheng Book gained tens of thousands of users. From the time when competing products appeared to now, the total number has increased."
There are 390,000 users, and the total number has exceeded 4 million."
"It seems that we can reach 5 million users today, and we will soon reach 10 million users." Chen Jiaxin raised her delicate eyebrows and smiled, "It's no wonder that the Internet industry likes to engage in high-profile vicious competition. Internet popularity is simply the most brutal catalyst.
.”
"..."
Wen Liang did not participate in the discussion.
He knew very well that this was definitely not the only thing the other party could do to create such a huge Internet buzz.
You must know that the price of a hot search topic that is not directly recognized by Weibo officials is about 100,000, and it is not in the top 20 positions.
This large-scale and organized troll army puts topics on hot searches, and the fees are not much lower.
It is abnormal to spend such a huge cost and only choose the attack point of [draw].
While picking up the lunch box with chicken legs, Wen Liang gradually understood the context of competitor 'X''s target.
First of all, community websites can naturally bring together individuals and collectives with great appeal in cyberspace who are good at speaking out, have the courage to speak out, and dare to speak out;
Unlike groups of online writers who are also drawn on an individual basis, they are not good at creating public opinion momentum on social platforms;
They also don’t have the means to pass on the commission to consumers like those merchants that suffered from the Apple tax;
They are not like a group of celebrities who are strictly restricted by contracts and manipulated by capital.
Although Xiaochengshu himself easily blocked this negative information attack without showing up, judging from the traffic monitoring situation of Xiaochengshu platform, it did not cause much fluctuation;
However, the other party's move has planted the seeds of a negative image of Xiaocheng Book on the Internet.
‘X’ is happy that Xiao Cheng Shu has captured these pawns. All he needs to do is continue to spread the negative content of Xiao Cheng Shu and accumulate it. When the time is right, he can even kill them with one blow.
Just like in later generations, when people mention Weibo, they will think of "cesspit", the same thing.
After all, Xiaocheng Book has a user base, and the effects of general competition are limited. Acquisitions and shareholdings are matters on another level. Negative news is the most damaging.
In later generations, there are brand trolls everywhere who work tirelessly to smear competitors online. The essence is the same, and they seek to gain from one and the other.
After thinking about this, Wen Liang also finished his lunch, wiped his mouth, and looked at everyone: "I just basically figured out the core context of this 'X'."
Li Ze, who had finished eating earlier, raised his thick eyebrows and asked, "How do you say that?"
Several other people also looked at Wen Liang.
"Negative." Wen Liang sorted it out briefly, "On the one hand, we use negative public opinion to disintegrate Xiaocheng Book from the basic level and protect our own similar products; on the other hand, we propose to acquire your shares at a high price to make us chaotic;
I estimate that the identity of ‘X’ should be community websites such as Weibo, blogs, and forums for female users…”
After saying that, Wen Liang raised two fingers and said: "According to this logic, at the network level, 'X' will next work on two levels. One is to let these foot soldiers pretend to be Xiaocheng Book users and spam inferior advertising pollution.
The internal ecology of Xiaochengshu;
The second is to provoke dissatisfaction among Xiaochengshu big Vs about our App’s optional restrictions on advertising display.”
Afterwards, Wen Liang's tone became casual: "There will be other miscellaneous small negatives. It is estimated that more capital institutions will contact us in the afternoon. After all... we are already in chaos. The Internet has analyzed that there is a mastermind behind it. We are still
Catch the vanguard and do it."
At this point, Wen Liang commented calmly: "This opponent is capable and patient. We intend to let the current mixed enthusiasm to strengthen Xiaocheng Book; they use their pawns to consume our energy. Because of their status as a large platform, they can easily dominate the Internet."
The benefits attached to the rising popularity also use capital means to disrupt our position, and I am hiding behind it and enjoying myself."
After listening to Wen Liang's analysis, everyone suddenly became enlightened.
They were puzzled by the entry point of this ‘X’ selection and draw to promote negative public opinion. They thought it was a stupid move, but they did not understand that they had to pay so much. Only now can they understand the context through gentle analysis.
There were sighs in the office.
Chen Jiaxin sighed: "It's a bit powerful. Fortunately, Lao Wen is very prepared. These aspects are considered bait."
"Ah...haha, that's right! I still can't jump out of Lao Wen's fish pond!" Li Ze's thick eyebrows danced happily.
Sun Baoyin held the thermos cup and breathed out, and said calmly: "Don't take it lightly, Lao Wen is analyzing even when he's eating, which shows the problem."
"That's right." Zhao Mingjie finally took the opportunity to speak, "We must be more vigilant and guard against stubbornness. Maybe there will be no winner this time!"
Wen Liang said nothing, but he agreed with Zhao Mingjie's words.
The possible identity of ‘X’ he mentioned can easily annex Xiao Chengshu, and it is very likely that there will be no result and no winner in the end.
After all, even someone of Xiao Chengshu's level would be difficult to defeat directly, and the opponent would be even less likely to be easily defeated.
There is a reason why so many people in later generations are disgusted with the "cesspit", but it is still alive and well.
However, classmate Wen Liang is not big-minded.
Even opponents like "Fairy Notes" that were defeated in one hit were held accountable by lawsuits. A big platform is big, but if it can't do it now, it doesn't mean it won't always be able to do it!
…………
The first round of confrontation developed quickly, and the final fierceness left netizens with something to talk about after dinner.
It also turned many people from public opinion participants into onlookers.
Compared with the hustle and bustle on the Internet, bloggers who have settled in Xiaocheng Book early and have certain fans but no monetization channels are busy queuing up to apply to become brand partners.
The process is not complicated.
It just takes time for the process to process the application, review, etc.
In short, after the advertising cooperation value of several accounts such as ‘Yaqi’ is listed on the Xiaocheng Book brand partner module page, it is difficult for most bloggers not to be tempted.
Many bloggers who originally entered Xiaocheng Book with a purpose have successfully become brand partners, and some have specially updated their updates to show off.
It was also at this time that 'X''s second round of attacks arrived.
This time the vanguard were the first to incite public opinion.
As Wen Liang guessed, users who operate Xiaocheng Book in batches publish advertising content one after another.
The method is concealed.
At first, Xiaochengshu’s internal monitoring module did not report any abnormalities.
Because as early as last month, Xiaocheng Book launched the "Everyone is a Media Owner" advertising business exploration plan, clearly stating that users of Xiaocheng Book's high-quality original content are encouraged to take the initiative to undertake business promotions, and there are users, advertisers and other parties who have released it in unison.
Advertising dynamics.
This is not surprising.
Xiaocheng Shu did not initiate business promotion by attracting high-profile users on social platforms. Xiaocheng Shu only expanded its coverage to include “everyone”.
It's just that Xiaocheng Book is not large in scale, and although the user base is high-quality, advertising is different from advertising. Those who are anxious to create buzz want to take advantage of opportunities, so it does not create any waves.
Unlike 'Yaqi', they have Wen Liang behind them, and they have been developing in Xiaocheng Book, so they are naturally prone to positive feedback...
If Wen Liang hadn't figured out the situation in advance and guessed the possibility, Zhao Mingjie would have taken the trouble to manually screen again and again, and his opponent would definitely have used this trick to seize the time difference advantage, thereby catching Xiao Chengshu off guard.
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