Here in Daming Square in Xincheng, South District of Beijing, the annual Fashion Week event is in full swing.
The huge Daming Square is crowded with people at this moment. A large number of businessmen from all over the world, the Ming Dynasty itself, vassal states, vassal states and colonies, and even from European Spanish Empire, Ottoman Empire, Persian Empire, Egyptian Empire and other places gathered here.
The annual fashion week event is an event led by Caiyun Textile Company, a leader in the textile industry of Ming Dynasty. It was originally just to promote its own garment products.
Caiyun Textile Company, which was still Caiyun Textile Factory at that time, noticed the huge new market of ready-made clothes very early. At that time, Wang Shouren keenly discovered that it was often difficult for ordinary people to buy cloth and make their own clothes to make them beautiful and well-fitting. Many wealthy people
I will go to a specialized tailor shop to ask a professional tailor to make clothes.
At that time, Wang Shouren concluded that the ready-made clothing market would be a huge market, so he hired professional tailors to design and make clothes, and made clothes in batches.
Not only can it be made more beautiful and decent, but it can also reduce the price of ready-made clothes. More importantly, it can also allow ordinary people to enjoy clothes made and designed by professional tailors.
Wang Shouren's idea was a good one, but he encountered a lot of setbacks at the beginning. At first, everyone did not approve of these directly purchased ready-made clothes.
On the one hand, they feel that the materials of these ready-made clothes are not good, and some bad fabrics may be used to make ready-made clothes. Secondly, people think that these ready-made clothes must not fit well, and they are not made according to their own body shape, so of course they are not acceptable.
In order to solve this problem and break everyone's traditional ideas, Wang Shouren, under the guidance of Liu Jin, also started to hold this fashion week event in Daming Square.
During the fashion week events, celebrities from home and abroad, colleagues as well as cloth merchants, clothing merchants, some famous tailors, etc. are invited to come and watch the ready-made clothes produced by Caiyun Textile Factory.
And it pioneered the hiring of some good-looking, well-proportioned, and tall young people to serve as models. The effect was achieved by these models walking around the stage wearing clothes designed and produced by Caiyun Textile Factory.
Through this method, the ready-made clothes produced by Caiyun Textile Factory also quickly became popular and were quickly accepted by everyone.
This also allowed Caiyun Textile Factory to quickly transform into a professional garment manufacturer, specializing in the manufacturing of garments, shoes, and socks. With the fashion week activities it founded, it slowly and continuously guided the fashion of the Ming Dynasty.
Trends and aesthetics.
At this moment, the huge Daming Square is crowded with people.
Wang Shouren became the chief minister of the Ming Dynasty's cabinet. Caiyun Textile Company, as an industry of the Wang family, naturally benefited a lot.
This fashion week can directly reflect this. There are many celebrities and respectable people coming to participate in this fashion week, and businessmen, firms, etc. from all over the world will naturally give more face when they are invited.
On the huge T-shaped stage, models walked around wearing this year's new designs and fashions to show off their good figures and faces.
Most of the male models on the stage are tall, tall and handsome, with a hint of Ming Dynasty soldier toughness, and all have short hair.
Caiyun Textile Company, as an emerging capitalist force, naturally could not use the traditional scholar model to lead the trend. Instead, it chose the Ming Dynasty soldiers who were the first to sell large-scale ready-made clothing as a model to lead the trend.
Moreover, the identity and status of soldiers in the Ming Dynasty are also very high now. It is an honor to serve as a soldier. The Ming army has always paid special attention to the image of soldiers.
We put great care into the military uniforms. We directly entrusted Caiyun Textile Factory to be responsible for the design and production at the beginning, so as to reflect the heroic, handsome, just and resolute image of soldiers.
This idea has been continued, and because the Ming Dynasty soldiers were the first to start large-scale ordinary garments, Caiyun Textile Factory has continued this style.
Of course, there are only a few pieces of clothing for men.
People at Caiyun Textile Factory soon discovered that the real big market for ready-made clothes is women. When women buy clothes, ten or eight pieces are not too many. As long as they look good and they like it, no matter how many clothes they have, they will
Everyone will pay the bill.
So the highlight must be the women’s clothes during fashion week.
At this moment, female models wearing veils and wearing various styles of new clothes walked onto the stage one after another.
The reason why I wear a veil is not for the sense of mystery, but because it is too difficult to get women to be willing to show their faces as models in the beginning.
Even though Caiyun Textile Factory provides a lot of money and the appearance fee is quite expensive, it is still very difficult to find someone who is willing to show up as a model.
We had no choice but to add a layer of veil to these female models, so that they could not show their faces under the obstruction of the veil. Only then did we find enough models to hold fashion events.
Of course, now, this concept has naturally undergone many changes, but this tradition has continued.
Because when wearing a veil, the model's expressions and movements can be more natural, and at the same time it can be slightly mysterious, making people pay more attention to the clothes and see whether these newly designed clothes look good or not.
Women's clothes are not only diverse in style and variety, but more importantly, most of them are in bright and beautiful colors, and they continue the style of the Ming Dynasty, with a strong oriental flavor.
Compared with the current fashions, the Hanfu of later generations is really childish. Because of the continuation of culture and inheritance, these fashions have more oriental characteristics.
But at the same time, it also continuously incorporates some colors, styles, and styles of clothing from all over the world, and also incorporates some needs and elements of this rapidly developing new era.
For example, many people work in factories. Naturally, if you work in a factory, you cannot wear skirts with various straps, because it is inconvenient and unsafe.
Therefore, clothes that are more concise, comfortable, convenient for life and work are the mainstream and fashion of this period, and are more developed in the direction of reflecting the beauty of the female body, but at the same time, they have a strong luxury style in them.
Especially for some obviously high-end clothing, these are mainly targeted at wealthy people around the world, and are mainly sold to noble ladies in purdah courtyards with thousands of gold.
These costumes embody the elegance and luxury of the Ming Dynasty in every aspect, and are more inclined to the palace style, with red and blue as the main colors, emphasizing the grandeur, and are specially designed to be worn on big occasions.
The models are constantly performing shows on the stage, and down here, the cameras are flashing. The expensive film seems to be extremely cheap at this moment, and I can't wait to capture all the shots.
"Not bad!"
"These new clothes that came out this year are all very good-looking."
“It’s really good and must be very popular.”
"The clothes of Caiyun Textile Company are still good-looking and presentable. The clothes designed by some other companies during fashion weeks are completely inferior to those of Caiyun Textile Company."
"That's right, this is Caiyun Textile Company, the earliest fashion store in our Ming Empire. It has been specialized in fashion design for more than 30 years."
"Lao Li, how much goods are you planning to purchase this year?"
"At least 100,000 taels of silver must be purchased, otherwise it won't be enough to sell."
"100,000 taels of silver?"
"My dear, you really dare to play. Many textile factories have closed down now, and there are shops and factories selling cheap clothes everywhere. How dare you buy goods worth 100,000 taels?"
"What are you afraid of?"
"You don't even look at this brand. Just because of the Caiyun logo, you don't have to worry about the clothes not being sold. What's more, those cheap clothes, shoes, etc. are just ordinary goods."
"Caiyun brand's clothes and shoes are aimed at the mid-to-high-end market and are the most popular brand among young people. Even if they are much more expensive than others, they still have no worries about selling them."
"You can earn money by getting the goods. Those rich people will not buy clothes that cost tens of yuan a piece. This Caiyun Textile Factory costs several hundred yuan, and the clothes that cost a few taels of silver a piece are the best sellers!"
"Indeed, after hearing what you said, I felt more relieved and decided to get tens of thousands more taels of silver."
"You! What are you afraid of? Just go and place an order boldly. The area you are in is the Songhu area. It has been a land of plenty since ancient times. There are many rich people. Moreover, people in Jiangnan love beauty, with good mountains and rivers.
Since ancient times, there have always been beauties, and beautiful clothes sell best."
"Well, I'm afraid of the current situation. I don't dare to place an order."
"It is true that many textile factories have closed down this year, and a large number of textile factories have also moved to overseas colonies and vassal states. This ordinary clothing business is indeed difficult to do. I heard that many people have piles of clothes in their warehouses.
, enough to sell for several years.”
"Isn't that right? I also run some ordinary clothing stores. Oops, the clothes I accumulated cannot be sold at all. They are all piled up in the warehouse."
"Nowadays, there are big sales everywhere. There are many clothes worth tens of yuan a piece or two pieces. The key is that these clothes are of good quality. They used to sell for one or two hundred yuan."
"I estimate that ordinary clothing will not sell well in the next few years."
"That's why we have to buy more clothes from Caiyun Textile Factory, otherwise the money we make will be much less."
"Yes, yes, buy more goods!"
Fashion week activities are going on continuously, and at the same time, Caiyun Textile Trading Co., Ltd. is also very lively. Businessmen, agents, and heads of trading companies from all over the world gather here, vying to place orders with Caiyun Textile Trading Co., Ltd.
The new clothes and shoes released by Caiyun Textile Company this year are very good, with novel styles and very good-looking designs. Based on the sales in previous years, everyone is very optimistic about the sales of Caiyun Textile Company's clothing and shoes this year.
The clothes and shoes produced by Caiyun Textile Company are all available for sale. Many times, people have to rush to place orders and pay money in advance to get the goods.
The business here is very lively. A large number of orders and contracts are flying to Caiyun Textile Company like snowflakes. Even many people who did not come to participate in this fashion week event have placed a large number of orders with Caiyun Textile Company through phone calls and telegrams. For Caiyun Textile Company
The company's brand is full of confidence.
In fact, Caiyun Textile Company will not disappoint everyone's expectations and confidence.
In the commercial street only a few hundred meters away from Daming Square, the directly-operated store opened by Caiyun Textile Company is also crowded and lively.
Especially in women's clothing stores, noble ladies and wealthy ladies from the Beijing and Tianjin areas come here with their maids, and constantly choose the clothes they like in the huge and luxuriously decorated stores.
These rich people don't care about money at all. The price of a piece of clothing is more than ten taels of silver, which is almost equivalent to the monthly income of ordinary people.
Such expensive clothes are just a piece of cake for these rich ladies and rich ladies, without even looking at the price.
Sometimes I would even choose some of the most expensive and luxurious clothes in the store to buy. I would try on clothes constantly, try on one piece and like each one, and then buy it if I like it.
Often when these people go out, the few maids following behind them all carry large and small bags. They buy several sets of clothes at random. Some of them are even addicted to shopping, and that's even more so.
It’s not surprising at all to buy dozens or dozens of sets.
Often a few good friends and sisters come shopping together and spend hundreds of taels of silver at once. This is unbelievable to ordinary Ming people, but it is very common consumption here.
There is no way, the most indispensable thing in the Beijing-Tianjin area is rich people. There are too many rich people, too many. Almost all the wealth in the world is gathered in the Beijing-Tianjin area.
For the wealthy people in Beijing and Tianjin, buying a few pieces of clothing for just a few hundred taels of silver is really a trivial expense. They come here every once in a while to do some shopping.
The business of Caiyun Textile Company is as hot as ever, whether it is large orders or directly operated stores, the business is very good, and it has not been affected at all by the current Ming Dynasty textile industry.
The price is still expensive, but it is still very popular and is still a popular brand.
But there is another commercial street separated by one street, which is mainly for ordinary people's consumption.
At this moment, every clothing store has hung up various banners and loudspeakers are constantly shouting.
"Sale, sale! Big sale! Half price for everything, don't miss it if you pass by!"
"Big loss sale! Big loss sale, all the clothes are only 55 cents each, only 55 cents each!"
"Buy one get one free, buy one get one free, only 44 coins per piece, only 44 coins!"
“It’s a clearance sale, it’s a clearance sale!”
Clothing stores one after another are constantly shouting and shouting, and displaying various discounts.
There is no way, now it seems that clothes and shoes can no longer be sold at all. They are unable to sell the clothes in the clothing store.
In the streets and alleys of the Beijing-Tianjin area, there are loads of clothes loaded in large trucks and sold directly on the roadside at unimaginable prices.
When people buy clothes, they naturally pursue high quality and low price. The cheaper the price, the better.
Moreover, ordinary people live by counting coins and do not buy more clothes easily. This is very different from rich people.
Rich people always feel that they don't have enough clothes, but in fact they wear a lot of clothes once or twice and then never wear them again. Their spending power is very huge.
It's different for ordinary people. A few sets of clothes are enough. Even if they are worn out, they can be mended and worn for another three years.
Of course, with the current living standards of Ming people, they won’t have to sew and mend rotten clothes and wear them for three years. Even ordinary people in Ming Dynasty can still buy a few sets of decent clothes, and there are very few people with these tattered clothes.
wore.
Especially young people in the Ming Dynasty are more pursuing fashion trends, and they have not experienced the hard days in the past, so they live a more relaxed and comfortable life.
But no matter what, the spending power of ordinary people is given priority after all. With clothes on sale everywhere, everyone has basically purchased enough clothes and shoes.
Even the clothes for a long time to come have been purchased, but the business of the clothing stores in the commercial street has become extremely poor. The clothes cannot be sold at all, and no one comes to buy them.
We have to follow the trend and start promotions and discounts, but even so, there are still no people here, everyone's business is still not good, and they can't sell at a loss in clearance sales.
Compared with Caiyun Textile Company, there is a sharp difference between the two.
One is that it is very popular, and it is still selling very well, and everyone is rushing to buy it. The other is that it is in the cold winter, and clothes and shoes cannot be sold at all, even at a loss.
Such a huge difference made many people immediately realize something and the business opportunities.
Although some people have been learning from Caiyun Textile Company for a long time and imitating Caiyun Textile Company to make fashion and other things, they have never mastered some of the key factors.
At this moment, seeing such a huge difference, everyone slowly realized the value of the brand, and also gradually realized that in the field of clothing industry, factory production is only the most basic field and the least profitable field.
If you really want to make money, you still need brand value, keep up with the times and trends, and it is best to lead fashion and trends.
If the same clothes are marked with Caiyun's mark, the price will be several times higher, and the sales will be even more popular. This is the value and influence of the brand.
