Ali Group, represented by Ma et, quickly offered Fang Yi a five-year contract with an annual average of 15 million, which was the largest single amount of advertising endorsement for Fang Yi since he started his career.
Xianyu Liu has been tied to Fang Yi for the past five years because he has also benefited from it, but the endorsement price is only two-thirds of Fang Yi's. Even so, this is a new breakthrough for Xianyu Liu's advertising endorsement.
The 75 million yuan in this super-large contract is not the final remuneration, and there are many details of the activities. After the Olympics, mainland celebrities began to gradually enter mainstream commercial masterpieces, and the remuneration went up, as did the prices of advertising endorsements. In March this year, China Advertising and
At the brand conference, Li Dongsheng, president of the Advertising Association, complained to the media:
"I originally thought that after entering the Internet era, information would be more convenient and the cost of advertising would be reduced... I didn't expect it was just the opposite... Now you spend 6 million to hire a celebrity to endorse, but in fact you have to spend at least tens of millions on him.
, because the six million is just pure endorsement fees and related endorsement activities..."
"...In fact, if the endorsement activities are effective, it is normal to add them temporarily. At this time, it will cost more to have these celebrities change their schedules, and each show must be rebooked... As the advertising costs in mainland China increase,
Fast, this is something I never thought about two years ago."
"Celebrities become popular very quickly. Last year, they could be hired for a few thousand yuan. This year, they acted in idol dramas and immediately asked for 300,000 or 500,000 yuan... The stars who were very popular last year have obviously become outdated this year, but
They just want higher prices and are unwilling to lower them a little... The entire market is pushing up prices for no reason, as if everyone is colluding together, believing that tomorrow will be better... There is already a huge influence on celebrity endorsements.
A bubble that I expect will burst soon."
Unfortunately, the prediction of the president of the Advertising Association did not come true. Within two months, Fang Yi became the culprit of sky-high advertising endorsements.
The contract that Ma et al gave Fang Yi was very generous. The 75 million was not a fixed amount, but was directly linked to the promotion of endorsements. Nowadays, the entertainment industry is changing rapidly. Those who keep saying they are patriotic and those who refuse to criticize may be replaced tomorrow.
Dig out the black stuff.
Letting one person speak for five years is a relatively risky gamble, but after Ma et al chatted with Zhang Chaoyang all night, he informed the marketing department to follow his ideas.
At the same time, Zhang Chaoyang's Rolls-Royce was also given a Beijing brand and was given to Fang Yi.
When filming the last stunt scene of "Seventeen Again", Fang Yi took Lao Zhang's Rolls-Royce and drove into the Huairou Film and Television Base in a swagger.
After the real sister took someone to inspect the Rolls-Royce from beginning to end, she showed her agent's sense of smell:
"Fang Yi, your car is too ostentatious now, and it will soon become famous... By then, as long as your fans see this car and the license plate, they will know that it is our team, and there will be no privacy at all."
Fang Yi found it troublesome: "Then it's better not to drive this kind of car."
"No, what I mean is that you are going to change places soon - it just so happens that Ali's Mr. Ma gave you the money, and it's time for you to change to a single-family house... This matter may not be handled by me, but by Zheng Qiudong.
"
"He resigned?"
"Yeah, Sequoia Capital pinched his nose and let him work until the end of the year. How could he continue to work? Fang Yi," There will be a second person who will affect her status. Sister Zhen subconsciously started to put eye drops on Zheng Qiudong,
"Zheng Qiudong is a traitor from Sequoia Capital. Although he has some ability, I personally recommend not to trust him too much."
Fang Yi nodded and didn't say much about it.
Sister Zhen sighed softly, "It seems that I will have less things to do in the future. I finally have time to do some things of my own... I will start to lose weight next."
"How much do you weigh?"
"One hundred and seventeen."
Fang Yi said suspiciously, "Isn't it more?"
"One, seventy-two... seems to be one, seventy-three. Ask me what these are for. I will lose weight soon."
"Then I wish you success in losing weight."
——This Rolls-Royce surprised the entire crew. When Fang Yi finished putting on makeup and stood in the container, the luxury inspection group organized by China Film Group was still discussing.
Ma et al. and Zhang Chaoyang were also in the inspection team. The groups behind them each implanted part of their advertisements in "Seventeen Again", making the "Future Group" founded by Yu Huanshui actually stitched together by Ahri and Souhu.
Monster Consortium.
They all feel that the personable Fang Yi is very similar to themselves in their hearts, rich and beautiful. The entrepreneurial line of "Seventeen Again" is their beautified personal history of struggle.
Ma et asked Lao Zhang: "Why did you give me a glazed Rolls-Royce? Can't the one with gold and silver labels work?"
"He chose it himself."
"Why did he choose Liuli?"
"How do I know...come here," Zhang Chaoyang called the horse to come over and whispered in his ear, "My brother said that this kind of person has not yet awakened, but he is..." He pointed to the sky, "There is
Fate, you know. So if you ask him to choose a hundred times, he will still choose Liuli. Because Liuli is one of the most precious treasures in Buddhism."
Ma et shook his head and didn't know what to say. It felt like Lao Zhang was really crazy, but he was far from that state now. In fact, even if Fang Yi didn't know how to talk at all, he could still get Ah with his fame.
The endorsement of the raccoon dog.
Considering the depression of Zhang Chaoyang's family, it would be good for Lao Zhang to find some spiritual sustenance now, rather than letting himself go completely.
Lao Zhang asked Ma et al: "I was urged by the marketing department to apply for advertising, what about you? Why are you so excited?"
"Me too."
"Then you don't want to compete with me?"
"I'm not competing with you, I'm helping you and providing you with the funds you need."
"That's bullshit, you can still fool me with your tricks."
Zhang Chaoyang is very effective in competing for the number one disciple.
————
In "Inception", there is a scene where the protagonist is fighting in a rotating hotel corridor. For this, the crew built a hollow cylinder more than ten meters long, and decorated and powered it in a realistic way.
As a result, the clip was only over two minutes long.
"Seventeen Again" is similar.
After filming the early stage scene of ringing the bell to announce the listing, Fang Yi was suddenly the only one left in the entire "Nasdaq" hall. Outside the camera, the film crew brought in a super crane with a height of 100 meters. More than ten
Tons of water are slowly poured in from high places along the reserved holes. It looks very slow from the outside, but becomes very fast when it enters the container.
The water surface rose rapidly, and Fang Yi was knocked around by the rapid current. He desperately held on to the large raised LED screen, looked up, and counted the time in his heart. When he got stuck, he let go, and the whole box was also at this time.
Completely filled with water.
With a strong push, Fang Yi appeared relatively still on this line and the big screen. Although the big screen was black at this time, in the later stage, Base will add the real Yu Huanshui's haggard appearance to the big screen, facing the winner.
Yu Huanshui smiled.
It was revealed here very straightforwardly that Yu Huanshui knew that he was in a dream. It should be said that he knew it from the beginning.
But instead of returning to reality, he turned around and dived underwater.
Rows of seats are attached to the wall of the container. Fang Yi stepped on these chairs as if he had entered the kingdom of heaven.
Where is the kingdom of heaven?
Just like Sun Wukong wants to return to his Huaguo Mountain after causing trouble in the Dragon Palace. The next scene will cut to the South China Sea, 3,000 kilometers away.
