Cannes is a small seaside town with about 70,000 locals. The climate is pleasant, July and August are the hottest months, but rarely exceed 23; in winter, it is usually above 0. This place has been there since the 18th century.
Famous, Victor Hugo, Picasso, and the Queen of England have visited it successively, making it one of the most popular vacation destinations for Europeans.
The strong popularity of tourism has gradually led to the development of infrastructure in Cannes: trams, luxury hotels, modern sports centers, post offices, schools and other facilities have been built.
However, when we look beyond the European continent, we will find that Cannes, as a small city, means more to the world than the film festival it holds, especially to the Chinese. It is not only
It is a blessed place for Chinese films, and to a certain extent, the European art film school it represents has deeply influenced the development of Chinese films.
In the second half of the 20th century, there were two major centers in the Western film world: American imperialism and Europe; before the latter entered the era of industrial blockbusters, it was not obviously lost to Hollywood.
In the late 1970s, after the opening up of China, the film industry was the first to feel the spring breeze. Film creators boldly imitated the advanced experience of the West in the selection of themes and genres, trying to catch up. The "Soviet School" completely withdrew from film and television education.
System. The creators at that time were faced with the problem of learning from "the United States" or learning from "Europe". These were two obviously different directions.
As we all know, Europe was chosen later.
People today already know that the better way out for state-owned studios is to shoot large-scale industrial films, take advantage of cost advantages, and win through quantity.
But at that time, because the state-owned studios had solved the financial problem of film shooting and rarely took market risks, things went exactly the opposite way, and a number of films were born that did not care about the market conditions at all.
Domestic films have entered the dark iron age.
When will this dividing line be drawn?
One said it was "Party A and Party B" by Feng Dapao; the other said it was "Hero" by Zhang Yimou.
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On the day of arrival, the crew of "Seventeen Again" took a short break, and Fang Yi and the main creators appeared on the beach in Cannes.
This is a beach full of tents, sleeping bags, food, movie lovers from all over the world, and the gloves they left behind.
Every May, due to the film festival, hotel room prices in Cannes are incredibly high. Four-digit or even five-digit room rates per night are the norm. All kinds of basic food are also horribly expensive.
Even the young people in old Europe can't bear it. Most of these movie fans bring their own dry food and water and form temporary teams. "I don't know where I wake up every day, and I don't know where I will fall asleep tonight."
This is very similar to the psychedelic drugs used throughout music festivals.
Directors also travel on a budget. For example, when Wang Xiaoshuai was promoting "Green Red", he had to reduce the number of people coming to Cannes because he couldn't afford the air tickets.
On the contrary, "The Promise" was quite luxurious during its promotion period in Cannes, with a budget of tens of millions prepared. The producer of the film at the time was Chen Kaige's wife Chen Hong. She revealed to reporters, "At the grand banquet prepared for the promotion of "The Promise"
, the dining standard for each guest is 900 euros..."
Who gave the money?
Han Sanping.
Han Sanping, who was just starting out, flew to Cannes, intending to give himself a layer of gold. Unexpectedly, he encountered a humiliating defeat. Although the 900-euro meal standard attracted 258 film dealers from around the world, after the meal, these film dealers,
Only a film purchase contract worth less than one million US dollars was left.
China Film is very talented in the aspect of "funerals and weddings", and this is not the first time it has done this. The crew of "The Promise" who returned to China played a word game in front of reporters:
“The biggest gain from this trip is the successful release.”
"So, how much did it cost?"
"Business confidential, no comment."
The three of them looked relaxed. After more than ten hours of flight, not only did they not show signs of fatigue, but they were also in a good mood to say hello to the media who went to pick them up at the airport.
As a result, domestic expectations for "The Promise" have reached their peak. Everyone thinks that "The Promise" has been a great success in Cannes and has promoted our country's prestige. It is the latest masterpiece that has surpassed "Hero".
later……
After such a painful experience, Han Sanping learned a lesson, and he was not so arrogant this time.
China Film Group took over a section of the beach in Cannes and set up a giant screen that belonged to China Film Group Corporation, on which Fang Yi's first two films "Love Is After Life" and "Love Letter" were played. During the intermission of the movie rotation, "Love Letter" was inserted.
Trailer for "Seventeen Again".
This trailer is seventeen minutes long and is a rough cut by Fang Yi:
A frustrated middle-aged man suffering from cancer vented his anger, regret, denial, and acceptance to the world...until he was admitted to the hospital and soon his life was hanging by a thread.
Relatives and friends gathered around him: wife, children, best friends... each one spoke to him and expressed their love for him.
His face is getting thinner and thinner, and his hair is getting less and less. When he was dying, the doctor suddenly announced that his judgment was wrong. Yu Huanshui had a benign tumor. The key now is:
Does Yu Huanshui want to survive?
Yu Huanshui, who was unaware of everything, opened his eyes and found that he was already 20 years old. He verified through a series of jokes that he was really 20 years old and planned to start over.
Love, family, career - everything went very smoothly. Yu Huanshui finally reached the perfect self in his mind, made up for all regrets, and the group he founded was listed on the NASDAQ.
At this point, the trailer suddenly turned sad. Yu Huanshui's smiling relatives disappeared one by one. The ringing bell turned into a rapid warning tone of the electrocardiograph. A huge drop of rain started falling in Times Square, as if it was floating on the ceiling.
Inside the dripping pot of the bottle, a sudden flood of water flooded his Nasdaq.
Yu Huanshui struggled to swim upstream, and the screen went black, then turned into a deep-sea manned probe emerging, and in front of him was an island that symbolized hope.
There are no subtitles, no connection between the front and back, and even the special effects have not been completed. For example, the middle-aged Fang Yi looks extremely young, but these movie fans watched it with gusto.
Han Sanping asked his subordinates to collect reviews from movie fans. After a while, the subordinate came back and said in embarrassment:
"They understand English and know what I'm asking, but they don't speak English to me. The French are too arrogant."
"Don't you know French?"
"Won't."
Han Sanping was stunned, "Then why are you here?"
"Third Master, my dear Third Master! At that time, there was a man who could speak French competing with me. You chose me because I am your eldest nephew."
"Go away! Find someone who can speak French."
That man got out of here like crazy.
Han Sanping explained to Fang Yi: "You have already laid the groundwork for the first two films, and the current film is very popular. I want to export "Seventeen Again" as a modern film to the United States and Europe. For us, it is
A step forward. Chinese films no longer just sell martial arts in ancient costumes, but serious modern films."
"No matter how well "Flying Swords of Dragon Gate" sells, as long as your movie is successful, I personally think it will be more meaningful."
Fang Yi knew what Han Sanping meant. This involved the issue of cultural export and the direction of publicity at the national level.
Last year there was a TV series called "The Beautiful Era of Daughters-in-law". This TV series was very popular overseas (Africa), so it was rare to be featured on the Yangma News Channel.
At this moment, Liu Tianxian suddenly raised his hand: