It is not surprising that capital is investing heavily in the entertainment industry.
The official tone set in the first thirty years after the reform was to tilt various policies towards the real economy. Now it has established a certain economic strength and the public has a strong demand for spiritual and cultural products.
Since 2009, various policies have begun to encourage the development of the cultural industry, and the government has personally stepped in to provide support. During this period, the listing restrictions for private film and television companies were liberalized internally. Huayi Film and Television was one of the representatives, reaping the dividends of the times; some were opened to the outside world.
With the approval of mainland film and television production qualifications, Hong Kong, foreign, and Taiwanese capital have moved northward in large numbers.
If it is subdivided into the film market, it will no longer be restricted by quotas for imported films, and all types of capital can have wider access to the mainland market.
Han Sanping was called into the office to make a review report because of this:
When you didn't let me go, you were so bragging, hey, that made the boss really believe me, but when I let go, you really dared to stop eating.
In view of the general background of foreign investment, it is natural for China to form a "microclimate" to support local cultural industries. Big capital sees this very clearly, so they enter the market early to occupy their position.
However, it is unprecedented for Ali Group to come to cooperate with an individual studio.
Picture what?
Could it be that Fang Yi is Ma ET’s godson?
These two are really not on the same planet.
After further investigation, the media quickly discovered that Fang Yi Studio was not just a personal management studio, but a small film and television company with two production teams and holding its own film copyrights.
Fang Yi himself also established a vest investment company, which holds shares in Shencheng DJ unmanned photography technology, base special effects team, and an unknown website.
——Although the scale is not large, from script establishment to post-production, and even broadcasting, it can be done in two ways.
To use the industry lingo of Ali Group, Fang Yi Studio is "the bottom logic opens up the information barrier and creates a new industry ecology; the top-level design focuses on the user perception track and reaches the tipping point through differentiation and granularity; the abstraction and transparency
Use attribution analysis as a starting point to empower film products..."
It's just a cow.
As a personal studio, Fang Yi's performance in the past two years has surpassed that of Tangren Film and Television. The leader Huayi Film and Television also overwhelms him simply by virtue of its scale.
The question naturally arises:
You break the void and go to the upper world to start over. Do you still need to be an actor here?
Liu Mi was in this mountain, and before she knew it, her manager Zeng Jia immediately felt something was wrong.
Fang Yi himself encountered the same problem.
Aceone, a new generation co-branded product of Hasselblad camera and DJ, was released in Beijing. As a shareholder and spokesperson, Fang Yi went to promote it. After the media left, DJ boss Wang Tao asked him:
"Are you planning to start an investment company?"
Fang Yi: "Why do you think so?"
"You are the young Buffett. Recently, you have been in financial news more frequently than entertainment news."
Fang Yi: "You can make a lot of money from side jobs...Huang Xiaoming, even Li Bingbing, and older brother Cheng - wineries, luxury goods, clothing design, hot pot restaurants... are doing everything, why am I just doing it?"
no the same."
Wang Tao shrugged: "Ali Group is a big group, unlike what they do, which is small and small; what we do is called hitting in the middle; Ahri is big and big. Now that you are cooperating with Ahri, in
The public thinks you are different, you just want to switch to the business world."
Then he said: "But isn't this nice?"
Wang Tao was puzzled by Fang Yisi's involvement in the entertainment industry. He thought that being a producer and director was enough for him to have status; being an actor was really not necessary.
Does he not know what the little actors the big guys bring to every investment gathering look like?
Carrying two glasses of wine, walking around the venue, hoping to be appreciated. Even if you give him or her a look, you will come over thinking that you have a good skin. In addition to wearing a layer of clean clothes, you will be with the beggar.
What's the difference?
Fang Yi explained to him: "I graduated from a regular major, and I have always acted in serious roles, which is different from those young models you see who sell their skin."
Wang Tao shook his head: "However, the image of a circle is determined by the lower limit of the circle."
Fang Yi had no idea what he said. Fortunately, Wang Tao, a man from science and engineering, had developed his emotional intelligence now and would not argue with him anymore. He just thought that Fang Yi was young and liked the glory of being sought after by others.
The development of DJ technology is getting better and better. Wang Tao has gone from one of the "Top Ten Young Entrepreneurs" in Shenzhen to one of the "Top 50 Private Entrepreneurs". In the process, he came into contact with Mr. Ren of Warwick who was engaged in communications, and Penguin Ma who was engaged in software.
.
Warwick Ren has not started a business at the age of forty; Penguin Ma is still pretending to be a woman in her twenties.
In comparison, maybe Director Fang succeeded too quickly, was too talented, and had never experienced the pain of frustration in life, so he didn't have enough fun and retained his innocent heart.
In August, Fang Yi held interviews with all commercial media and concentrated on promoting the movie.
The new boss of the base team, William, reports with his top soldiers Lao Ke and Fang Yi.
William is from Industrial Light and Magic, and is of Chinese origin. He is famous for leading a team to research "VR (Virtual Reality)". He has previously appeared on Hunan Satellite TV's program "Basecamp" and demonstrated his software.
In 2011, William was hired by Ali to engage in the 3Dization of online products, but he himself was not very interested in this kind of business. Fang Yi had previously chatted with Ma ET and Zhang Chaoyang to recruit people, and after the two returned to the company, they ordered troops.
After William learned about it, he jumped to Fang Yi's side.
Lao Ke was demoted to the top soldier. He once introduced to Fang Yi that the outsourced rendering technology produced by Base was low, just like using a sewing machine on an assembly line. He spoke eloquently. In this case, he is not interesting in life, and now he continues to lead the team.
sewing machine.
Lao Ke was originally a small special effects worker for the American Empire. He just seized the opportunity of the times and traveled to the mainland in the millennium to reduce dimensionality. In terms of qualifications and status with the original employer, he was far inferior to William.
After introducing the situation, only William and Fang Yi were in the office.
William said bluntly: "Hugo, there's nothing wrong with Lao Ke's work attitude and he didn't cause any problems, but can we fire him?"
Fang Yi: "Why?"
"He has a criminal record. It's best to get it cleared up."
Fang Yi: "Lao Ke still has some shares, so he can be a decent partner no matter what. He is not a jobber, so he can't kill them all."
William nodded: "Hugo, I will slowly marginalize him. I assume you will support me in this regard, right?"
Fang Yi was noncommittal: "As long as it doesn't affect output efficiency."
Not long after, Fang Yi took a set of endorsement photos for Rolex, and the two parties signed a ten-year contract worth 18 million US dollars. This endorsement price is 3 million higher than that of global spokesperson Federer, and it is also very likely to be the highest domestic endorsement price in the past ten years.
The largest celebrity endorsement contract.
Federer is a multiple-time Laureus Player of the Year winner.
This is not to say that Fang Yi's ranking has surpassed that of the Swiss Federer, but that he has done more work than Federer.
Federer only needs to wear the watch when attending events, while Fang Yi needs to cooperate with a series of promotional activities, probably two per year.
Tennis and F1 racing, which Rolex is accustomed to, are niche sports in China. Rolex needs Fang Yi to open up the market among the upstart groups in the mainland market.
Of course, any promotion beyond two events will require additional appearance fees, and it will definitely exceed two events.