In view of the fact that it was a large contract worth nearly 20 million US dollars, the real sister, whom she had not seen for a long time, personally stepped in to serve Fang Yi and connect with the Rolex team.
She complained: "What is the name of the new special effects boss you hired? His name is..."
"William."
"Oh, William, this man is very rude."
"Where did you see it?"
Sister Zhen reported: "He clearly knew that I was a veteran, but he still ignored me. He only had a few words with your manager Zheng Qiudong."
Fang Yi said with a smile: "I am of Chinese descent, and to be an executive of a white company, I must be skillful and arrogant."
"So what if you are arrogant? If you really have a way to rise, why did you go back to China?"
Fang Yi nodded slightly, as if he agreed with Sister Zhen's intention, allowing her to vent her resentment.
Then change the topic:
"How can I be a business elite in the image that Rolex has set for me? This is a long-term contract. If it turns out to be useful, don't I have to continue acting like this?"
Sister Zhen raised her eyebrows: "What else do you want to play? Aren't you?"
There was a plan in front of them, which roughly described Rolex's tentative image promotion after conducting surveys and interviews with its customer base, combined with Fang Yi's personal experience.
The reason why Fang Yi knew that he had a high probability of getting the contract before signing with Rolex was related to Rolex's own user survey.
As far as this generation of celebrities is concerned, there is no one with a higher public favorability than him, and many customers have a "strong" mentality towards Fang Yi, and will pay attention to his works, not just because of his physical appearance.
Rolex naturally wants to do what it likes.
The mainland market is a brand new market for them, and everyone is still figuring out how to do it.
The mainland market is extremely important. In the three years after the financial crisis, nearly half of the increase in the luxury goods market came from the mainland. Big brands such as Rolex must also be taken seriously.
For example, the shooting location today was chosen near the Forbidden City, in a Chinese-style courtyard. But Fang Yi was wearing a full suit. There was a screen with ink-stained landscapes behind him, and there was a stone carving of the Great Wall on the coffee table - basically a Westerner's understanding of ancient times.
A hybrid of cultural imagination and symbols in China.
If a few years later, Rolex explores several styles and finds that none of them are as useful as Fang Yi selling breast muscles, I am afraid it will spend huge sums of money to let him sell breast muscles. If Fang Yi is willing at that time.
The filming team had difficulties in selecting objects:
"Drinking tea or playing swordsmanship? Be quiet and move?"
The detailed drawing of the wrist must show a reasonable movement.
Tennis is very easy to play. Every time you swing the racket, your watch will naturally appear. How should Fang Yi solve it?
They started to argue, and the voices became louder and louder. Finally, both the yellow and white people blushed and asked Fang Yi to choose.
Fang Yi said: "It's better to use a fan."
Everyone looked at each other.
It’s rare for a spokesperson to point fingers at the beginning – is this a big deal? Is it too early?
Considering that Fang Yi is a film director, it seems that we shouldn’t think of him so much.
He just plays a big role, he signed for 18 million US dollars, what can you do?
After being stunned for a while, they all decided to try Fang Yi's method first.
Sister Zhen ran to a stall outside the scenic area to find a fan, and the fan pages unfolded into various pictures:
There are mountains and rivers;
There are portraits of the ten marshals;
There are those who speak red quotes;
Those with the seal of the previous emperor;
…
All kinds.
The real sister couldn't see it, so she stamped her foot and bought them all.
Fang Yi frowned after looking at it and apologized: "I blame me for not making it clear, I don't want to be a woman of color."
The real sister had no objection, but the photographer asked: "Why don't you choose colors? Don't these look good?"
Spread out, these exquisite fans are indeed amazing to foreigners. They are good handicrafts, so they don’t understand why they should be made of different colors.
Fang Yi raised his wrist and looked at his watch, a Rolex Datejust, the so-called "Big Gold Rolex". This is a model with 18k gold all over, including the dial. It is quite old-fashioned in itself, and you must be in your fifties or sixties.
It's so easy to hold down. It's all thanks to Fang Yi's white skin and gentle temperament, which makes him look not out of place.
If we add a colorful fan - can we still watch it?
Foreigners think it looks good, the color is very full and festive. Just like foreigners like to eat the American sweet Chinese food "General Tso's Chicken", if it is eaten by Chinese people, they will be scolded.
Sister Zhen realized this, but her 170-pound body couldn't run, so it was the turn of these white and yellow foreigners to go out and buy fans.
——Now I have brought white, green, blue...all kinds of plain colors.
Fang Yi only liked the white and cyan ones, and took a set of pictures for each. The photographer selected the best ones and asked him for his opinion.
"Pass."
Two photos of Fang Yi holding a fan ended up competing.
The fan on one is closed, only the color of green bamboo can be seen, Fang Yi holds it on his shoulder, not covering his face; the fan on the other is open, white, blooming as full as jasmine, but also
It covered the lower half of Fang Yi's face, leaving only half of his nose and eyes.
Which one should I choose as the main cover?
A group of people were in trouble again.
Sister Zhen, who was well rested, printed out the photos, walked out of the corner of the Forbidden City under the bright sun, and looked for pilgrims to do some research.
The only one doing the investigation was the one with half his face covered.
"Do you recognize it?" she asked a female tourist she caught.
"I recognize it."
"who?"
"Fang Yi."
Replace with the next one.
"Recognize it?"
"Fang Yi."
Next one.
"who?"
"Fang Yi."
…
Sister Zhen took a trick and asked only young people. The awareness level is close to 100%.
After asking about a dozen questions, Sister Zhen came back and Fang Yi explained why she only chose the one with her face covered:
"I know your character. You must choose to cover your face because going too far is not enough, right?"
Fang Yi stretched out his thumb: "Awesome."
Sister Zhen gasped, wiped her own sweat, and said with a clear meaning: "I...this is my ability, I am better than that foreigner."
——Click!
Three days later, the cooperation photos between Rolex and Fang Yi were like snowflakes. They flew into the ink of the typewriter, rolled, pressed, printed into pictures, and embedded in various newspapers and magazines. Earlier than this, it was online
In the media, Rolex announced the cooperation news on Souhu and Sina scarves at the same time. In the photo, Fang Yi covered the lower half of his face, and only his eyes were slightly identifiable.
From the time he returned to Cannes in May to this long summer vacation, Fang Yi has not released any new works, and the studio has hardly issued press releases. The page has stayed on the announcement "Hello, this is Fang Yi Studio" for a long time.
superior.
The hundreds of thousands of new fans who registered that night were in vain.
On the contrary, Fang Yi frequently appeared in business magazines because of his acquisition of a special effects team and his cooperation with Ahri and Souhu on long-term projects. His audience seemed to have shifted from movie fans to professional white-collar workers.
Once triggered:
The topic of "Will Fang Yi stop being an actor?"
This topic has a hidden meaning:
The recognition of his works among the public has gradually been replaced by business news, and is not as good as before.
However, perhaps just like Rolex's promotional words and promotional pictures this time, they are indeed a match made in heaven. The recognition of both parties does not require any further introduction. They are so confident that the spokesperson only needs a pair of beautiful eyes, and the brand only needs a pair of beautiful eyes.