The Rolex Datejust worn by Fang Yi is the highest grade in the series. It is made of 18k gold including the dial. The market price is more than 200,000 yuan. There are also gold models and all-steel models below it - the rising middle class.
Young people generally choose to buy the latter two models. On the one hand, it is due to income restrictions, and on the other hand, the temperament of the watch itself is more lively, and the gold and silver colors are easier to match on many occasions.
The large golden watch with its golden body is jokingly called the "old man's watch". For those who are not brave enough, wearing it is like a child wearing an adult's shoes. Not only does it not make you more glorious, but it makes you laugh. Fang Yi is the first real Rolex in Asia.
Brand spokesperson, but he is not the first image ambassador. There have been other male stars who have tried to support Rolex before.
These male stars basically choose the younger "Water Ghost series", while the Rolex Datejust series, as the most classic and most enduring veteran series, has never found a suitable spokesperson, let alone an Asian.
Now I met Fang Yi.
"Bazaar" described his wrist as: "The most expensive wrist in the world. Perhaps all the 18 million endorsement fees should be used to buy commercial insurance. Rolex headquarters will then reasonably allocate additional endorsement fees."
, after all, from now on, this brilliant and connotative series has found its home."
The domestic version of "VOGUE" reprinted two different styles of makeup photos in cyan and white, and attached a short story about what happened during the shooting: "As Rolex's most popular model, I thought it would only be convenient to appear on the wrist of 007 British agent.
On the top, from the moment the bullet was loaded, the gold edge was faintly revealed. Under the exquisite sleeves that were deliberately hidden, a golden bullet named 'luxury' had quietly shot me."
"But I want to say sincerely that I am willing."
Rolex's main battlefield, watch magazines have more disgusting praise articles. "Watch Forum", "World Watch", and "Henry Time" seem to have received a charge, and they have updated their promotional materials in the new monthly issues.
, In addition, "Watch Chronos", co-organized by the German headquarters magazine and Kyungseong University, explained why this cooperation is eye-catching from a more academic perspective:
"Although it is a more stable model, I accidentally chose a 36mm watch diameter. Compared with the larger 41mm watch diameter, it is more suitable for the spokesperson's wrist. The fair skin color is like fine white jade.
Goes well with gold;”
"The overall plain composition is the most important thing. The white paper fan covering half of the face in the spokesperson's hand is even more wonderful. There is no pattern, so it does not seem to overwhelm the guest and dominate the scene. Instead, it induces the viewer's eyes to turn to the colorful place, which is natural.
A golden watch;”
"The spokesperson's personal image is also an important reason. The public's inherent impression will affect the judgment of things, just like the king puts on the crown and the knight pulls out the sword in the stone. It does not make people feel strange - Fang Yi's personal experience on and off the court
, so that the public has a pre-conceived imagination of 'nobility', and the accompanying pictures indeed satisfy this imagination."
"This is an exquisite composition, and it is also a spokesperson that fits the positioning. Each one is indispensable. Of course, the spokesperson is not the first time to endorse a watch, but only Rolex can trigger such an effect..."
——"These magazines are really disgusting. They hardly noticed me before, but now they can find the rationality of things from any angle."
"Is there any earth-shaking difference between me before the endorsement and after the endorsement?"
Fang Yi read this pile of magazines on the plane and couldn't help but complain.
These magazines are all sent by Rolex. Fang Yi never reads them, but now he uses them to pass the time.
After endorsing Rolex, in order to cultivate the so-called aesthetics of the spokesperson, Rolex will regularly send him watch information on the market. If the spokesperson is a idiot, it doesn't matter.
Before attending the event, a dedicated person will teach Fang Yi to recite relevant knowledge points.
To prevent him from telling jokes like "Cheese Snow Leopard" in front of the media.
The first cooperation is a top priority. Since it has achieved good results, Rolex also wants to show off its strength. Of course, it will show off in all magazines.
If the real sister were next to him, she would probably repeatedly emphasize that "that is the Rolex that is popular all over the world" and introduce to him how this level of endorsement will in turn enhance his reputation. The endorsement fee is just a dessert; however, this time
Next to Fang Yi is manager Zheng Qiudong.
Manager Zheng talks very little and is very attentive.
After Fang Yi endorsed the Datejust watch, Zheng Qiudong appropriately replaced his previous Vacheron Constantin with a Rolex watch of the same model, and happened to choose a lower-grade steel model. He did not claim credit in front of Fang Yi, and kept a low profile in everything.
Wang Tao came to him for advice when something urgent happened, so Fang Yi squeezed out a day and went south to Shenzhen.
DJ's new product Aceone was extremely popular after its launch in Beijing, triggering a new round of financing. Last time, Gaoling Capital invested US$300 million in an attempt to take 13% of the shares, but failed in the first round of voting. This time it spent US$700 million.
, the shares shrank to 9 points.
Wang Tao's previous rhetoric of "either friends or enemies" didn't work. Now Gaoling Capital has used its financial strength to prove that it must be friends.
If Gaoling Capital succeeds, it will become the third largest shareholder after founder Wang Tao and Sequoia Capital, and Fang Yi is the fourth largest shareholder.
Due to the failure of Sequoia Capital's additional capital injection last year, Fang Yi's shares currently remain unchanged at 7 points - fortunately he did not move. If he had believed Huayi Film and Television's evil and exchanged shares, now he will shoot five more
The six "Love Letters" couldn't make money.
Based on Gaoling Capital’s 9% stake of US$700 million, Fang Yi’s share is worth 540 million.
Dollars!
It’s no wonder that a general meeting of shareholders has to be held. Some people may want to cash out at a high level.
It might be Sequoia Capital, it might be the college classmate who gave Wang Tao 70,000 yuan, or it might even be Wang Tao himself.
Wang Tao's net worth has risen rapidly this year. Last year, he was still a relatively wealthy person. This year, he was a guest at the Shenzhen government's industrial development conference. He heard that he was playing golf with Shencheng Ma, and that he was jointly researching and developing long-distance communications with Warwick.
On the "Hurun" Young Rich List released in July, Wang Tao ranked 7th in net worth and was selected into the list of China's 30 entrepreneurial leaders under the age of 30. In this list, 76% of the people have a high degree of education and are from Beijing University.
, Shuimu University, and Zhejiang University account for the majority.
Among them, there is also a student from the Department of Performance of the Yangtze River Opera School, who defends the dignity of the prestigious double first-class school in the business world. This person is ranked lower in the list of thirty people. Even so, he is also the first time that he has appeared on the list of the business world since the establishment of the Yangtze River Opera School.
of.
Who is this person?
We don't know who he is, but his surname is probably Fang, an ordinary director.
When getting off the plane, Zheng Qiudong, who rarely spoke, said: "I don't know much about watches, but the praise from these magazines is for Rolex's sake or yours. I think it's probably both."
.”
Fang Yi: "You don't need to flatter me like Sister Zhen. She is in the marketing business and she is used to it."
Zheng Qiudong frowned: "I'm not flattering, I'm telling a fact."