Throughout June, Fang Yi has been filming commercials and returning favors.
Mercedes-Benz's advertising and marketing is not accidental. It is the second half of the quarter, which is the traditional peak consumption season in mainland China. Starting from December of the previous year, generally speaking, the first quarter is the best quarter in the whole year, and the second quarter is the best quarter in the whole year.
On the contrary, it has steadily climbed in the third and fourth quarters. The upcoming July to September is the "graduation season" for young people, and it is also the time when major stars take turns to appear in new season advertisements.
Interestingly, if there is no suppression, the performance of the film market is basically in line with this "peak consumption season", which once again proves that the film itself is biased towards consumer goods rather than works of art.
Although sometimes it can be both.
Fang Yi is even more special. He is about to enter a three-month weight loss period, and finally achieve a body shape that is close to the true appearance of the volunteers on the screen. This is contrary to his commercials, because advertisers are sure
They don't want him to look haggard and lose weight while talking about "higher, faster and stronger". They need an extremely healthy image of a young man.
then what should we do?
The only thing I can do is to shoot the later commercials now.
Fortunately, he now has a big reputation and can force many advertisers to form a group to come to Shanghai to tailor-made for him.
"Beautiful moments, directed by one hand."
This is a Nikon advertisement.
"Wonderful and fertile, connecting the world."
This is an advertisement for a certain recharge card.
This advertisement has a low-key tone and is not very effective. Apparently the Chinese are not yet able to accept foreigners, and the British are not happy with the Swiss trick of trying to catch a son-in-law on the list, which makes Easterners become the consorts of the British Empire - even if they are
What about the advertising?
Both sides are unhappy.
Rolex learned from the experience and decided to find an actress of comparable position to Fang Yi. Asians take care of Asians’ affairs, but the problem is that she can’t find one.
Are there any other actresses in Asia who can match Fang Yi?
The commercial value of male stars of the same level is higher than that of female stars.
According to the old almanac, in late June, the Swiss gave Fang Yi a list to choose from: this included South Korea's Jun Ji-hyun, Japan's Yui Aragaki... Only those from Japan and South Korea could be selected, and there was no spending power elsewhere.
In the end, Fang Yi didn't choose anyone, because he had Xiao Jiujiu in his heart and planned to help his girlfriend to take over. Liu Tianxian's Tissot contract ends in two years, and it seems that he wants to defect to him. In case Fang Yi chooses first
A Korean, a Japanese... Once the five-year or ten-year contract with Rolex is signed, the matter is finalized, and Teacher Liu will never have a chance.
Rolex was not idle either. After Fang Yi refused twice, he immediately realized that he had to take care of his girlfriend.
It's human nature. What's more, Liu Yifei is not bad either.
In order to get this piece of fat, Sister Zhen is already helping Liu Tianxian to establish a "watch-loving" persona. Recently, we often see news that she spends a lot of money to buy watches in Wangfujing. Occasionally, she also shows off her collection in scarves.
, share some insights on watches - exactly the same as Fang Yi's operation back then.
As for the big luxury brands that Fang Yi endorses, due to the particularity of clothing brands, the clothing designers for the second half of the year have not yet been made, and the characters have not yet been drawn, so they have to take it one step at a time. These designers are eager to
Fang Yi was as thin as if he had smoked a lot, so he could fit into their clothes, which were always one size smaller.
In the meantime, I also participated in the Shanghai Film Festival, the premiere of Chen Kaige's new film "Search" and other chores. By July, Fang Yi finally got some free time and escaped from the relationship.
Got down to business.
In early July, the original creators of "Zodiac" gathered in Beijing to participate in the trial screening of the film in theaters in Beijing.
What is a "preview"?
It takes a long time from the time a movie is shot to the time it is released, ranging from months to years. Commercial blockbusters are even more troublesome because they have to spend a lot of money on post-production, which is a pretty scary gamble.
, is a completely silent cost. How do you know whether the money spent is in vain?
Audience tastes are changing rapidly these days. If your three tricks don't work, won't you lose your bottom?
Therefore, various methods of deception and sneak attack were born. For example, director Chen Kaige’s mode of operation is mystification. He tells you not to know anything before entering the theater. He also locks comments and screenings to prevent any news from leaking out until
When the ignorant audience instinctively realizes that this is a bad movie, they will not get their ticket money back, and they will get nothing but a pee and bad memories, and it will be too late to regret it.
Chen Kaige is not fighting alone. In fact, Zhang Yimou and Feng Dapao have done similar things. They covered their mouths when the movie was bad, and you are not allowed to say it. Since 10 years, the majority of the audience can't stand it anymore, and they have issued a proposal to implement a "vote refund system"
", which means that if the movie is too bad, viewers can refund their tickets if they meet certain conditions.
When it comes to jobs, none of the directors are supportive or even remotely sympathetic.
However, if you never listen to the opinions of the audience, the result will be quite disastrous, and the career evaluation of the above directors will go from bad to worse. So Fang Yi learned from the experience of Hollywood and Hong Kong, and jointly piloted the "test screening" system with China Film.
This is a step above "screening". "Trial screening" means that the rough cut version of the movie is brought to the theater, and some movie lovers and industry insiders are invited to watch it, and based on the feedback, they decide whether to make minor revisions.
Change, or even make major changes from scratch.
If it is too bad, so bad that it is outrageous and hopeless, the movie may be sealed and announced that it will never be released. This will avoid more serious consequences after the release, such as triggering an avalanche of stock prices of the film and television company.
Going back to the film "Zodiac" itself, the purpose of today's test screening is to let people other than the main creators evaluate the plot to see where it is interesting and where it is annoying, and then spend money accurately on post-production.
Let data speak for itself.
The eldest brother Cheng and Fang Yi haven't seen each other for a while. He is busy wiping Qilin'er's ass about being imprisoned. He is wearing a Tang suit today and looks even better. I wonder if he knows that his son has no hope of a career in this life.
When I thought about it badly, I let it go.
He said: "I heard that you are filming a new film recently. Wow, a lot of people have asked you through me. What kind of film are you going to make with so much money?"
Fang Yi: "We haven't filmed yet, we are in the preparation stage now. We had a meal before, and now we are training. We won't start filming until winter comes in September at the earliest."
The eldest brother Cheng said: "You are different from me. You are short in shooting, but long in preparation. I prepare while shooting - so I say you have already shot."
"That's okay."
The eldest brother Cheng asked again: "I heard that it is an ensemble drama and requires many roles? Are there any vacancies? I wonder if I can recommend someone."
"The main characters have found good people, of course there are others... It's not worth asking me personally, brother."
Brother Cheng wanted to say something else, but the invited audience had gradually entered the venue, so he could only keep it in his heart and mention it later.