Chapter 511 Just wait for Fang Yi’s three-piece suit (1)
While Director Fang Da is working hard to create an epic war film, domestic films are also fighting a very fierce war, and are currently losing ground and being beaten so hard that since February this year, domestic films have
A pessimistic mood pervaded everyone.
As we all know, the China-U.S. WTO agreement came into effect in February, which determined that mainland China would add 14 imported American blockbusters to its annual quota of 20 imported films, and the box office share ratio also increased to one-quarter. Hollywood
The bound hands and feet were loosened a little more.
The enemy has reached the high ground, and the crystal defense battle has been won seven out of ten times. Regardless of whether it is due to cheating or relying on strength, the result is the last word. This winning rate is worth a try.
In fact, the Sino-US agreement in the WTO involves all aspects. Compromise in the film market is inevitable. Do you protect movies or soybeans? Movies are definitely not as important as food. The mainland film market is a card that has been thrown out, and it is a card.
High equity hands that can be dealt with.
Many filmmakers have spent the second quarter after it took effect with expectations and worries. This quarter belongs to the dull season. There are only two Hollywood blockbusters worth mentioning, "Titanic 3D Remastered Edition" and "Titanic 3D Remastered Edition" with terrible special effects.
The film "Battleship", it is difficult to say whether it is a coincidence of arrangement. However, these two poorly-selling films defeated Ning Hao's "The Golden Tribulation" and Wang Xiaoshuai's "Me 11" with overwhelming force.
Guan Hu's "Killing", as well as domestic films such as "Everyone" and "Leap Over the Nursing Home".
Maybe as soon as the above movies are listed, you will know which one to choose. Hollywood movies are always bad, and the domestic films of the same period cannot help but be too abstract, unable to achieve the effect of commercial films, and unable to meet the needs of the audience.
Movies such as "Killing" and "Every Man" are not bad, but these movies do not belong to the "box office" track.
In the final total, the box office share of domestic films quickly dropped to 28.9%. This is still the cold season. Once a bunch of Hollywood blockbusters are released in the summer season, can they still be played?
The market needs confidence and a platform to talk about fundamentals.
At the previous Magic City Film Festival held in late June, Fang Yi quickly participated and spoke as a representative of domestic filmmakers: "Please give Chinese films a little more time."
In addition to Fang Yi, other industry bosses also came to the Magic City Film Festival, and they all said good things, so that no one paid attention to who won the film festival's awards.
Wang Changtian, CEO of Fiber Optic Pictures, believes that good times are yet to come: "In the first half of the year, several Hollywood films exceeded expectations at the box office, but the highlight of domestic films will be in the second half of the year... I have always been full of confidence in domestic films."
A film researcher at the Daily said: "The fad for 'showy' high-tech movies will eventually pass, and people will eventually support down-to-earth movies like 'Love Letters' and '17 Again' and even 'Far Cry'
"This kind of low-budget good film... In addition, the works of the younger generation of outstanding filmmakers are also being filmed. They have met the needs of the audience."
Guo Xiaosi issued an article to recognize the "young generation of outstanding filmmakers": My sweat will fill the grass below and grow a lonely forest without wind. In the days when you don't notice, I have found paradise.
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Some theater managers also came out to speak: "The national film market should unite to fully tap the box office potential of domestic films. For domestic films that can generate box office, we must expand the viewing rate as much as possible before piracy comes out..."
Director Fang has been talking about "spot screenings" for many years, and "test screenings" are finally on the right track. Before, it was always a niche idea, and few people followed suit. Instead, they went against Director Fang.
Now that it hurts, I am reminded of Director Fang's foresight. China Film took the lead and announced that all movies in its theaters will be screened to a certain extent, and will arrange the screening rate accordingly.
Unfortunately, a lot has changed in the past three years, and China Film's theater chain is no longer very important across the country.
——In short, publicity is one thing, but in private Zongju is very eager and has held two industry seminars, the first one was after the Shanghai Film Festival, and the second one is now.
Every director you can think of participated, including Fang Yi of course.
His position in it is quite special. He is a literary and artistic creator, a technical supporter and content producer of the market. He also occupies the three roles of director, special effects and producer. His opinions are the focus of the seminar.
heavy.
Zongju holds many seminars a year, and most of the seminars are in the nature of presentations. Only the people giving the lectures entertain themselves, and other colleagues may not come to listen, and they will turn a deaf ear to them.
It is difficult for a cultural person to be convinced by another cultural person.
Fang Yi has a reporting session after each film is released. Zong Ju calls on his colleagues to learn and understand "director Fang's advanced experience." This is basically useless. It's just a process and there are no written regulations.
Of all the reports Fang Yi made last year, only the "Film Industrialization" jointly issued with Han Sanping had an effect, and eventually evolved into support and additional investment in the film industry, which can be regarded as Director Fang's real contribution to everyone's jobs.
——There is no need to say much about the course of the seminar. I mainly announced two things.
First, the Westernization Movement in the film industry has officially begun. The first batch of "young children studying in the United States" has been selected. This group of young directors will go to Paramount Pictures in the United States for a three-month training to experience the industrialized production of Hollywood.
process, and received a certain degree of financial support for the debut work.
What is a young director?
This was originally a term without a label. If you are young, you are a young director, but it has gradually evolved into a new generation of directors that is different from the fifth generation. It is a collective term for a loose faction that agrees with new ideas. The spiritual leader is Fang Yi, who
Bangren has made certain breakthroughs over predecessors in terms of aesthetics, technology, narrative, etc.
Therefore, the 40-year-old Wu Ershan is a young director (filmed "The Sword Sees Laughter"), the 37-year-old Zhang Meng is also a young director (filmed "The Piano of Steel"), Fang Yi and even Ning Hao are considered young directors
, and Lu Chuan is not considered a "young director".
His two generals, Guo Fan and Lu Yang, were originally supposed to be "little boys studying in the United States", but they were determined to become local handmade nuclear bombs and follow the path of self-reliance.
Second, discuss the future of domestic films in the second half of the year.
Or to put it more bluntly, if the second half of the year is still so miserable, what are you going to do for Shangfengjiao?
In the first year of letting go, you ended up like this?
Soju cannot change the box office, so he can only follow path dependence and continue to follow the narrative method of "good times are yet to come", using the success of a certain movie to boost morale and cover up the overall decline of the year.
It seems that Fang Yi will have to rely on Fang Yi to realize his lofty ideals.
As long as Fang Yi's movie is released, everything will be fine.