Chapter 512 Just wait for Fang Yi’s three-piece suit (2)
As mentioned earlier, in the past ten years, the proportion of domestic films has exceeded 50% seven times, winning seven out of ten, so the winning rate is very high.
But this statistic does not tell you that the last time we lost was in 2010, a huge loss. At that time, Fang Yi participated in the Magnolia TV Festival because of "Our Group". Even those on the small screen were laughing at those on the big screen, thinking that these people
Not very upbeat.
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In 2011, it was also a narrow win with 53%. If Fang Yi's movies were excluded, it would just be a loss.
So which movies in the second half of the year are likely to turn the tide and win back the team battle? The leader believes that Fang Yi can be this key player.
If in the second half of the summer, there will be a wave of Hollywood blockbusters, let them fight each other, and be released immediately; and in the Lunar New Year and National Day movies, they will desperately extend the release date, book the theaters to support, and gain tickets in good faith, then it is possible
To win the game back.
Even so, there is no way to get it back, at least according to some - the highest-grossing movie of the year was a domestic film.
In this despair, there is hope, and good days are yet to come.
Movies that will sell well in the second half of the year include "1942", "White Deer Plain", "Chill"... and "Zodiac" which may be released.
A normal person would choose "Twelve Zodiac Signs", but base's special effects resources are quite tight, and "Twelve Zodiac Signs" may not be produced in time. According to Fang Yi's speculation, it may be more appropriate to put it in the Spring Festival next year.
Most movies have been "postponed" for a long time, but it is not unheard of that there have been "scheduled" releases. For example, the national film "The Golden Armor" was originally released on December 21, 2006. After spending huge sums of money on pre-marketing, it attracted a lot of attention.
A number of competing films are scheduled to be released in early December, just to avoid this behemoth. These films include "The Good Man in Three Gorges", "The Gate", "Yun Shui Yao", "Hurt City", "Father and Son"...
Obviously, these films were all bad at the box office.
"Golden Armor" does not talk about martial ethics. After seeing the truth, it immediately struck hard and announced that the release date will be advanced to December 14th, and the release date will be postponed to at least February of the following year. It is bound to achieve "300 million yuan"
The box office declaration. This is a very wonderful operation. It can be said that it has added a lot of box office to the movie out of thin air.
"Zodiac" is also facing a similar situation. The competitiveness of the Lunar New Year movie in 2012 is extremely weak. If it is released here, the winner will take all. On the contrary, if it is released in the Spring Festival movie in 2013, it will face "
"Journey to the West: Conquer the Demons", Zhou Xingxing has not made a movie for many years, and his appeal is actually greater than that of his elder brother Cheng at this time.
If "Journey to the West: Conquering the Demons" is avoided and "Twelve Zodiac Signs" is released in the summer of next year, it may compete with Fang Yi's current movies, causing a diversion of box office, and hurting both sides.
Does Fang Yi pay back?
Fang Yi has been the "Mr. Box Office" in the mainland film market for two consecutive years, always winning the annual box office king. If "Zodiac" is released in 2012, and "We Come from the Future" is released in 2013,
It is very likely that he will have an unprecedented four consecutive box office wins, which will greatly enhance his personal status in film history.
From 2000 to 2004, Feng Dapao directed four films, all of which entered the top three in the annual box office list. Among them, "Mobile Phone" won the annual box office list, "A Sigh" and "Big Shot" won the runner-up in the annual box office list, and "The World Is No One" won.
"The Thief" ranked third on the annual box office list.
With one championship, two runners-up and one third place, Feng Dapao was so proud: "If I don't make movies, what will the Chinese audience watch?"
How crazy is it to win four consecutive championships?
Fang Yi began to think about the possibility of raising the film's release date, and the result of his thinking was that he should not give up the opportunity. Release within 12 years would have obvious benefits for him personally, the movie box office, and even the domestic film market.
The parties involved agreed, and soon, under the leadership of China Film, several major investors and the production company of the film held a video conference. Of course, everyone was willing to comply, and the eldest brother Cheng did not cause any trouble for Fang Yi on this matter. Everyone raised their hands.
Agree.
The producer is Yang Harvest, and he sees clearly:
"I know that your mainland films are usually finished early and have enough time to warm up and promote. This is not the case for Hong Kong films. We sometimes edit the film a week before the release, and even after the release, because we have to take care of the mainland.
The censorship system is different from that in Hong Kong and Hong Kong... So for the movie "Twelve Zodiac Signs", the only troublesome thing is, can the post-production be completed in time 12 years ago?"
"What we are currently facing are technical difficulties, not administrative difficulties."
Base Special Effects is solely responsible for the special effects. Base representative William said: "There is no technical problem."
Fang Yi asked curiously: "How did you do it in advance?"
"Overtime work and recruitment. We strictly follow local laws and regulations, and all overtime work on holidays and outside legal hours will be compensated."
Fang Yi vaguely remembered that Base now recruits many industry leaders from Silicon Valley and Asia. These people may not be able to accept overtime work, even if they have enough overtime pay.
This is related to their culture. It is the so-called work-life balance. These people currently have two skills and have the confidence not to follow the local customs.
It’s just transnational technological poverty alleviation, what’s the point of selling your life?
Base initially relied on cheap low-level special effects workers to take on large outsourcing orders from Industrial Light and Magic, but now the staff composition has changed significantly.
Fang Yi asked: "Is that enough?"
William said: "Of course it would be better if you are willing to inspire people... You are not only a boss, but also a respected creator."
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"base special effects company contributes to China's special effects."
"Hard work and solidity, integrity and commitment, hard work and practical results."
"Retain first-class talents with first-class treatment."
The base special effects company located in Tongzhou Film and Television Industrial Park is full of slogans like this. William, a Chinese American who has not yet obtained a mainland ID card, proudly said to Fang Yi:
"Adhering to cultural confidence is a fundamental priority for our special effects team."
Fang Yi pinched his eyebrows. He didn't know where this guy learned it. He seemed to have awakened his bloodline memory, and he actually had more of that flavor than the white-skinned and yellow-hearted Lao Ke.
Lao Ke has been in the mainland special effects circle for several years. The biggest difference between him and other foreigners is that he is particularly keen on dealing with the government. He has participated in various seminars several times, much more frequently than Fang Yi. He can often be seen in industry news
This "foreign expert who loves Chinese culture" appears.
In any public place, you will never see him complaining about the mainland. He only has endless praise. He really understands it.
Fang Yi himself didn't like this, but it was still within the acceptance range of major directors. Maybe these slogans were not for him, but for other leaders who inspected - Base is a star company in the film and television industrial park, Japan
There are people from Korea and the United States. We have to receive a lot of visitors every quarter. The employees have long been accustomed to it and it does not affect their work.
Now the guide has become one of the visitors, but after all, he is not an ordinary visitor. As an employee recognized him, he exclaimed with exaggerated movements but very softly, and the whole base was spread up and down.