The movie market is very prosperous from mid-November to December. Movies of all levels are squeezed in to be released in this period, which is difficult for the audience to watch. The fierce competition is at its peak in recent years.
The last time was back in the days of "If You Are the One", "Let the Bullets Fly" and "The Orphan of Zhao", but the average quality of those movies was still not comparable.
Why do you say that?
Because super blockbusters are about to be released, and there are also a bunch of pseudo-artistic films that are actually movie companions to the blockbusters.
There is a saying that an epoch-making super blockbuster can attract a large number of viewers who have never seen a movie to buy a ticket to watch it for the first time. Once they watch the movie once, due to the good viewing experience, they may watch it a second or third time.
Until it becomes a stable movie group, it will eventually benefit everyone who eats movies.
At this time, the movie is classified as a "bailout" blockbuster. According to Internet jargon, it helps the entire industry bear the "cost of attracting new customers." Since the 1990s, there have only been three movies that can bear this title.
Two are the Hollywood movies "Titanic" and "Avatar", and the other is the domestic film "Heroes".
Therefore, "Hero" was praised as a masterpiece, and after it, a large number of viewers were willing to spend dozens of dollars to watch domestic blockbusters. In this sense, no matter how high Lao Zhang's status is, it cannot be overstated.
"Twelve Zodiac Signs" may be the second part.
Fang Yi's appeal as a director exceeds that of Zhang Yimou, and his appeal as an actor surpasses that of Jet Li. He also has the help of his eldest brother Cheng, who always makes the audience owe him a ticket.
The domestic film market in 2012 also performed poorly. It was beaten completely in the first three quarters. At this time, history is undoubtedly reincarnating, and a strong man from heaven is needed to give everyone a shot in the arm.
And there are quite a few people who want to be strong men.
In the Republic era, Emperor Entertainment and China Film Company urgently formulated a publicity plan for Fang Yi. Agent Zhenjie introduced the current situation to Fang Yi:
"In the past, competition in the market mainly consisted of these movies, "A Feast for the King", "1942", "Life of Pi", "Zodiac", "囧"... take a look,
Which film is not famous? They were all squeezed together, within a month. If this is not intense, I simply don’t know what is!"
The first three here are more literary and artistic, while the last two are a popcorn movie and a comedy.
This configuration is reasonable, but what is the problem?
All must be paid at the box office.
"A Feast for the King" cost over 100 million, "1942" cost 100 million, and "Pi" cost 200 million US dollars. These literary and artistic films are ridiculously expensive, more expensive than most commercial films of the same period, and they must sell more than commercial films.
The box office will do.
Fang Yi took a quick look at Sister Zhen's information and found that "The King's Feast", "Pi" and "囧" had already been released in mid-November, with box office receipts of over 30 million, 270 million and over 500 million respectively.
"The King's Feast" was filmed by Lu Chuan, and "China News" commented that "the rhythm is dull, the lines are read with gritted teeth, and it is more like a Shakespeare-style stage play." Apparently Lu Chuan's film was scrapped and not worth mentioning.
Due to poor box office performance, Lu Chuan burst into tears at the road show, saying, "This movie ended my youth." He also said that the movie had gone through "temporary name changes, replacement of main creators, delays in production, suspension of filming, delays in release, etc.
Many changes..."
In a word, it’s not my brothers who are not capable, but God’s fault.
If this guy Lu Chuan was working as a dust collector on a construction site, he would have been dismissed from his job long ago because of poor project management. In other words, he would be making movies, so he would still have something to blame.
"囧囧" far exceeded expectations, its cost was only 30 million, but more audiences are waiting for the release of "Zodiac". Maybe without Fang Yi, director Xu Zheng would have better results.
"Pi" is not a box office movie. The core of the story is a purely literary film, but thanks to the most advanced special effects technology in the industry, it has indeed reaped dividends.
After a thorough analysis, Fang Yi's biggest competitor is still "1942".
The cost is there, and no matter what, some people will buy it.
The film "1942" probably thinks the same way. Maybe it can't compete with "Zodiac", so it won't be too ugly to lose, and maybe it can still give it a try.
On December 3, Fang Yi started the publicity mode and frantically received announcements: "Southern Weekend", "China News", "Renren Daily", "China Film Report"... These publicities will be released in the next one to half month.
Pushing it to the public depends on the timeliness of the platform and the audience.
Zhang Chaoyang's scarfs also reacted quickly, intentionally pushing the topic of "Twelve Zodiac Signs" and updating Fang Yi's itinerary simultaneously on the movie-related scarf accounts. He also opened an account himself and often forwarded Fang Yi's promotional updates.
A team-building activity was scheduled for the entire Souhu company early - booking a movie theater to watch Fang Yi's movie.
Lao Zhang said: "Those who do not support Fang Yi are not in line with our company's values."
"In the years since I started my business, I have tried many channels and trusted many people. In the end, I found that only Fang Yi is the most trustworthy. Only by cooperating with Fang Yi can we find a way out."
"I tell you with the knowledge of a doctorate in physics, there is no absolute chance in the world, all chance is inevitable."
"When you discover a rule that is difficult to understand with existing knowledge, you don't care what it is. You follow it first and then talk about it. Do you know what it is? This is the attitude of respecting science."
Thanks to the so-called "screening" system, "Twelve Chinese Zodiac" was screened in some cities before it was officially released. There are two in Beijing, two in Shanghai, and one in Guangzhou and Shenzhen. Fans are not allowed to go in with
Any electronic device that records the screen or audio recording can stay at the scene for a while after watching the movie, because the main creator may appear at the scene.
The last time Fang Yi met fans at close range was back in the summer at the Magic City F1 race, which was almost half a year ago.
Because of this benefit, it is hard to get a ticket for the screening of "Twelve Zodiac Signs". The staff tried every means to ban electronic devices, but it still didn't work. Fans can always take out their mobile phones and ask for co-shooting, and some clips will definitely be leaked. Fortunately, "Twelve Zodiac Signs"
"It has a lot of special effects and doesn't rely on plot to win.
There is now a technology that can detect which screen the video was shot from, but this technology is not yet popular, at least in three or four years.
At this time, there are not many Imax giant screens, and many counties have just begun to install multiplex cinemas.
On the 10th, Fang Yi had already completed a lap, taking time to stand up for Burberry and Rolex, both of which are sponsors of the movie. Another commercial shot by Mercedes-Benz will be released soon, and the commercial has been in production since the summer vacation.
In winter, just wait for the release of "Twelve Zodiac Signs".
"Twelve Zodiac" continues to expand its screening range, and has so far achieved a box office of 12 million, which will eventually be included in the total box office. The reviews leaked on Douban are excellent, and some fans are said to be "crying and writing at the same time"
With this film review, I feel that Chinese commercial films have finally stood up. It is the absolute best domestic commercial film in the past ten years. It has an evaluation score of 1 and more than 4,400 people have commented on it.
Maybe many people don't understand Douban's scoring style very well. A domestic film with a score of 7 or above is considered a good film, a score of 8 or above is considered a must-see, and a score of 9 is considered a masterpiece in film history.
Movies like "Inception" have foreign bonuses and are only 3.
In terms of the current artistic quality of "Zodiac", it will definitely not reach 9 points. The reason why it exceeds 9 points is mainly because Fang Yi's 6 billion fans are trying to score points, and it will eventually fall back to the score range it should have.
The main creator of "1942" is also promoting the movie. Feng Dapao led the entire crew to screen screenings in Shaanxi and Henan provinces. These places were the main disaster-stricken areas in 1942. Huayi even held the premiere of the film in Zhengzhou to fulfill Feng Dapao's wish.
Literary dream.
I have said before that due to objective factors, 99% of mainland commercial films premiere in Beijing, and Feng Dapao is one of the 100%. He is quite stupid, but also quite awesome.
So how much is the box office of "1942"?
More than seven million.
Fang Yi was quite shocked because this result was good.
