The screening system has just been trialled, and mainland audiences are still adapting to this form of movie viewing. Therefore, Seven Million is very competitive at this stage. It shows that audiences are willing to travel across mountains and rivers and endure strict restrictions, just to be better than others.
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"Twelve Zodiac Signs" relies on its support for the spot screenings. They have Big Brother Cheng, a limited muscle version of Fang Yi, and sometimes hard-to-find IMAX-level special effects. And "1942" is a tragic movie, and it is also the first movie of the series.
There is no fan culture.
So Feng Dapao was very happy. On the 10th, he was doing a road show in Zhengzhou. Some media asked him to estimate the box office. Director Feng said: "I don't make estimates."
"Why?" The reporter thought Feng Dapao was scared.
"I believe that no director has finished making a movie and does not have expectations for his own box office. Why don't you tell me this time, because I am afraid of underestimating it."
——Okay, crazy enough, it fits Feng Dapao’s nickname.
The media then polished Feng Dapao's answer and published a press release titled "Director Feng's new film aims at 800 million."
As we all know, Feng Dapao brags about the box office every time a movie is released in recent years. This is his marketing method. It is possible that he may not necessarily think so in his heart. But what is even more different this time is that Huayi took the lead in making an appointment with Zongju.
Announced at the "Cinema-Producer" symposium, "We have always given too much share to theaters and too little share to producers - Mainland film companies should get at least 48% of the box office, otherwise we will not release it
This movie will also postpone the screening of other related movies under Huayi..."
In other words, Huayi is very confident about the box office performance of "1942", so confident that it wants to blackmail the theater chain with this film.
The current movie box office in mainland China is based on a share-sharing system. For example, for a box office of 100 yuan, the producer gets 45 yuan, the theater chain gets 55 yuan, and the other 5% belongs to the "Film Development Fund".
Yes, I won’t talk about it here.
Forty-five yuan may seem like a small amount, but it has been earned by many production companies after fighting for a long time. Now the Internet video platform has a "Drama Purchase Alliance", and so do producers such as Huayi, Republic Era, and Enlight.
An unwritten convention in the industry is to stick to the bottom line of 45 yuan for sharing. Under the pressure of the producer group, a total of 28 theaters "succumbed" and agreed to divide the movie according to "45:55".
Now that Huayi is still going up, can they rely on them alone to shout slogans?
Things revealed something strange.
Unless "1942" is an epoch-making movie on the level of "Avatar", if the movie theater doesn't have this movie, the audience will turn around and leave!
The next day, Fang Yi saw on his scarf a comparison between the two movies "1942" and "Twelve Zodiacs" on the Souhu portal website: "They share the box office" and "It's not a fight between a snipe and a clam, nor a fight between a lion and a tiger."
The reasons are as follows:
First, Fang Yi and Feng Dapao are both the most popular commercial directors in recent years. They were unable to compete head-on due to various reasons before. Their respective films were the box office champions in the first week during their release.
Second, Fang Yi’s roadshow venues are mainly in Beijing, Shanghai, Guangzhou, Shenzhen and Qiang second tier. Feng Dapao is different. Maybe the special effects of the movie are not impressive enough. They chose to focus on Shaanxi and Henan provinces and vigorously promote the movie in the third and fourth tier markets.
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Third, the test screening reviews of both movies were quite good. "China News Network" commented that "1942" has "a large number of shocking and painful scenes" and "Zodiac" is a "highly mature commercial blockbuster".
All in all, the two films have very different styles, do not compete with each other, and are of extremely high quality. They are really full of vitality and everything can happen.
On the 10th, the same afternoon that Feng Dapao said that "the box office cannot be estimated," the Henan literary circle also organized an event for writers to book a movie to watch, and gave "1942" a high evaluation. "Since "Alive", there has never been a movie.
I have never seen such a shocking domestic film, Director Feng is already a great director who has surpassed commercial films!"
——The literary world! The literary world has been dead for decades, and no one will buy their fault. The Chinese people don’t like film critics!
But this year is different: because this year Teacher Mo won the Nobel Prize for Literature, which was a major event of the year, and it also benefited the entire literary circle. For a period of time, everything about cats and dogs has been trafficked.
There are various signs that make Fang Yi believe that "1942" will be a good-selling movie. On the morning of the 11th, he accepted an interview with "China Film Report" and talked about the topic of "King vs. King" that was hyped on the Internet, and made some scene remarks.
:
"Director Feng is a director I respect more. My personal relationship with him is okay. I have no reason to believe that he will make a failed movie."
Just talking about the situation is not enough, media reports need to be more topical.
Therefore, the host insisted on asking Fang Yi to compete, "Director Fang, who do you think can win, you or Director Feng?"
Who wins?
Of course I win, who would like his opponent to win?
Is it cheap?
Fang Yi thought of a tactful way to say it, and just as he was about to answer, his eldest brother Cheng, who was also doing a road show, interrupted: "Don't ask this kind of question. He can't answer it easily. I can answer it easily and I'm not afraid of offending anyone."
""Zodiac" is my most satisfying movie in the past ten years. Of course we win... I heard that Director Feng wants to get 800 million at the box office, so we have to get 1 billion or 1.1 billion. We always have more than others.
...Director Feng, if Feng Dapao has any objections, ask him to contact me."
The microphone was then handed to Fang Yi. What else could Fang Yi say? He could only follow: "Brother is right."
The eldest brother Cheng has already started a group, how can he still pull the strings? He can only join.
Huayi seemed to be paying close attention to Fang Yi in real time. Feng Dapao quickly responded, "I'm not afraid of Fang Yi. Why? Because I haven't lost before, and I won't now."
He also added a harsh word, ""Zodiac" is a popcorn movie. You will forget it after watching it. It will not have any impact on your life, but we are different... Forgetting history is betraying history.
!”
In the evening, a group of people saw Feng Dapao's response while promoting in the capital. Among the main creators, Liu Mi had the most neck scarves, and the task was relatively easy. She was also the first to know the news, and she immediately said angrily: "I hate this kind of people the most.
What are you always trying to teach me? It’s like he knows everything, like I’m a sinner if I don’t watch his movies!”
"Pooh!"
He spat.
Fang Yi was startled by Liu Mi's reaction and found it a bit funny.
Liu Mi is currently a top star in China. She was filming Guo Xiaosi's "Little Times" movie. She is the heroine and the second actress invited. It is hard to imagine that she can still act like a little girl now.
The first actor invited was Fang Yi.
Guo Xiaosi's reputation is not good, but he is willing to sell iron to Fang Yi as a licking dog, and is willing to ask Fang Yi to be the emperor of "Tiny Times". As the saying goes, don't hit the smiling person with your hand, and Fang Yi has no ill feelings towards Guo Xiaosi.
Liu Mi saw Fang Yi's expression and turned her gun again: "If I were as capable as you, I would have scolded you back right away. But I can't afford to offend you, so I can only vent here..." Her eyes twitched at this point.
Then he thought of something and said, "And I'm not anxious for you, I'm anxious for myself, because I contributed a lot to this movie, don't get me wrong."
Of course Fang Yi would not misunderstand. After he signed the marriage certificate, he was completely relieved. Therefore, Liu Mi only felt that Fang Yi did not understand the style more than before. He smiled at her politely, as if he understood her very well.
But she didn't look back and went to the movie theater, and she didn't listen to Liu Mi complain anymore.
Liu Mi stamped her feet and cursed angrily in a low voice: "I'm polite, but I'm even stupider than before. I didn't know how to stay for a while."
Then, her eyes suddenly widened, and then she looked at Fang Yi's back, blinked, and rubbed her eyes. She was too smart to guess the clues, and finally fell into despair.