amg Fleeing to the Republic Era, Fang Yi got on the elevator and entered the conference room. There was a depressing silence inside, like a trench before launching an attack, waiting for the commander's order.
Fang Yi sat down in the first place, and everyone's eyes fell on him - isn't the commander coming now?
Guo Fan, Zhen Jie, Lu Yao, Chen Jie and others are all here. Whether they are agents or producers, the entire "Fang Family Army" is out in force. Huayi's betrayal is related to the overall interests. No one dares to miss this occasion.
.
Fang Yi has a lot of investments. As far as the entertainment industry is concerned, the big ones include Republic Era, Yixin Entertainment and Base Special Effects Company. The core asset of the troika is Republic Era. The business of other companies cannot be promoted, and they rely heavily on
The blockbuster movies of the Republican era relied on Fang Yi's golden signature.
The movie was a hit, and the actors came to support it, and the base project schedule was stretched to the limit; if the movie failed, other businesses might go downhill.
Many people may have forgotten this guy Lu Yao. He is one of the co-founders of Yixin Entertainment and is currently engaged in the brokerage business. However, he is a versatile person. He was once the mainland partner of Hong Kong director Chen Kexin. He is proficient in theaters, distribution,
In terms of experience, he is more seasoned than Fang Yi.
So it was Lu Yao who introduced the situation:
"It's a common tactic to squeeze out film schedules by lowering the share, and it's not uncommon. But I didn't expect that in the second half of the year, several of our film companies announced a 'joint advance and retreat', and only then confirmed the '45 and 55' share. Not long after, Huayi made a counter-attack on its own.
Water. The impact of this incident is so bad that we can first draw the conclusion that the film company’s profit sharing alliance is about to collapse. The next few months or even one or two years will be a tug of war with the theaters..."
Sister Zhen was not happy that Lu Yao showed his face too much in front of Fang Yi, so she interrupted him and said, "Is this the time to talk about one or two years later? Let's talk about the present, everyone is waiting."
Lu Yao smiled, not angry, and answered slowly: "Hua Yi is actually hurting others with his own abilities. Why? Because he can afford it."
"After the listing, Huayi's main profit is not from making movies, but from the appreciation of equity - that is, the hot money generated by boasting about its film performance... Huayi went public in October 2009, with a total market value of 3.6 billion. I watched it last night
Next, it's 11.8 billion. What profitable movie has Huayi made in the past three years? "If You Are the One"? Or "Earthquake"? How many times have they lost? "The Empire of Heaven" is a big loser. This is a series! One increase and one increase.
Is it enough to triple the stock price?"
Everyone immediately understood.
Although Huayi uses the Seven-Injury Boxing technique, which is an evil Kung Fu technique, stock investors are really big blood cows. They are constantly supplying it with blood, so why don't they use boxing?
It's me, I'll do it too, I'm in the spring water.
To be honest, Ma et is also one of the masterminds behind the scenes. In order to buy a stake in Huayi, Ahri chose to acquire it at a premium, buying 7% for 1.5 billion, which is equivalent to a market value valuation of 21.4 billion.
The market was skeptical of Ahri’s choice and felt that she was being taken advantage of. Here is the reply:
"The annual growth rate of the film and television industry in mainland China exceeds 30%. The problem now is not too much investment, too early, but too little investment, too late!"
This confidence is simply off the charts!
Therefore, Huayi's decision to cut its share of revenue to rush to schedule films is not necessarily to disgust Fang Yi. Even if Fang Yi is not available, it may do so. At this stage of time, Huayi has already formed a path dependence.
However, if you say one thousand things and ten thousand things, will you just be beaten passively?
Lu Yao gave two plans, "One is that we follow suit and do even better... Isn't it 43? I'm 41, I'm even 39, how can you arrange the film in front of me? By then, cinemas across the country will Can't we afford to play "Twelve Zodiac Signs" repeatedly? We also have the capital."
That is, a price war.
Fang Yi didn't even think about it. He waved his hand and signaled Lu Yao to talk next.
The second solution is a bit more complicated and comes from the experience of Hollywood. Hollywood has experienced the ups and downs in the mainland commercial film market decades ago, and their current division between producers and theaters has been cut. For several time periods. For example, the producer gets 90% in the first week, 60% in the second week, 40% in the third week... and so on. The longer the screening time, the more popular commercial blockbusters, the more theaters will get. The more motivated the line is to arrange films, because the longer it is put, the greater the proportion of profit will be.
The mainland market cannot do this, and it is difficult for theater chains to agree.
Mainland movie box office distribution is more concentrated in time.
Therefore, the domestic version of the "ladder sharing" plan is often divided not according to time, but according to the box office: every time a box office milestone is reached, the sharing standard is changed. Since the producer needs more blood than the theater chain, the production is often divided in the early stage. It is beneficial to the film studio. The more box office there is, the better it is for the theater chain.
Fang Yi thought for a moment and felt that option 2 was more appropriate.
So how to set the ladder? This involves the maximum box office that the "Twelve Zodiac" movie is expected to achieve. With everyone's words, the ladder was set at the two numbers three and eight.
Before 300 million, the ratio is 43% to 57%; from 300 million to 800 million, it is 45% to 55%; for 800 million and above, it is 48% to 52%.
It’s a bit strange, isn’t it? It’s the opposite of what I said before, “it’s often good for the producers in the early stages.” This is because the Republic era was very confident in the quality of “Zodiac” and believed that it could make a big profit after the 800 million box office. Amount divided.
Judging from the current momentum of this movie, even if its rival "1942" in the same period is a hit, "Zodiac" can easily earn 300 million or 500 million yuan, and it is worth betting on the second half.
800 million is a miracle that has not been achieved by domestic films. Once this split line is reached, it will already be the first in the history of domestic films. Although "17 Again" took over one billion, it was the highest revenue in Asia. The box office in mainland China has not exceeded 8.
——There are other countermeasures, such as waging a media war. Representatives from the Republic Era enthusiastically opened the microphone and blasted Huayi and others online; another example was finding other units to report Huayi for unfair competition, failing to correctly understand the spirit of the document, and even Collecting evidence and submitting it to the China Securities Regulatory Commission... these are just trivial matters and generally cannot determine the outcome.
Tonight was destined to be a sleepless night. After a simple meeting, Fang Yi stood up and found that everyone was still full of grief and anger, wishing to return immediately for revenge.
The so-called gentleman's revenge should not wait all night. Guo Fan had already taken out his mobile phone to write a short composition. The few hundred words exceeded the text limit of the bib, so he had to send it twice:
"On December 11, 2012, an extremely gloomy day in the history of domestic commercial films, Huayi, the leading film and television leader, tore up the share sharing agreement, harming others and not benefiting oneself... As an ordinary young director who unites around Director Fang Yi, I feel disgusted.
Humiliating and trembling..."
He also quoted lines from the documentary "The Great Patriotic War":
"At 3:45 in the morning, the sun rose over Moscow. At this time, German planes were already on the way to raid. Fifteen minutes later, the hatches opened and bombs rained down on various cities. The Great Patriotic War
