This is the data for most of the day. In fact, before 12 o'clock that night, the accurate number was about 93 million, which was a difference of more than 60 to 7 million.
——How does this work?
As a distributor, China Film Group responded very quickly that night and announced additional screenings in many places across the country. It focused on selecting counties and prefecture-level cities to build new movie theaters to tap movie viewing potential. It temporarily removed a number of movies that were not very popular and gave them all to "Ten Years."
"Two Zodiac Signs"... Some movie theaters organized team building for employees and issued late-night tickets without requiring movie viewing, which were actually included in the box office.
There are many ways to cheat the box office: stealing the box office, cheating the box office, yin and yang tickets, bundled tickets... it would take most of this chapter to list them all. Among them is a way to defeat ten with one force. When the producer, distributor, and theater chain all belong
When a Big Mac is a giant, the closed loop it forms can pass through the "left bag into the right bag" method. In theory, by paying a 3% tax, you can make unlimited amounts of money at the box office.
This method is awesome, but it’s not very useful at the moment. If you want to play this way, you don’t have the ability, and if you have the ability, you don’t want to play it.
Why?
Because it costs money to increase the box office, those who want to do this usually have to go public in order to get the cost out of the stock price difference. Otherwise, it is purely stupid behavior.
In 2012, China Film Group Corporation was the only one that could do this. It could not focus on economic accounts, but only on political accounts. But it has no motivation to do such a thing for the time being. "Twelve Zodiac Signs" has excellent box office momentum and does not need to be opened.
Fairy hanging.
The effect of the current policy has been too strong. In the afternoon, major websites predicted that the box office of "Twelve Zodiac Signs" on the first day would not exceed 100 million. As a result, after 12 o'clock, good news came that the box office had already reached more than 110 million.
"Xin Jing Bao" issued a scarf at 11pm on the 13th: "Fang Yicheng became the director with the highest box office on the first day of domestic films, but it is a pity that it did not exceed 100 million."
In less than fifteen minutes, the article was changed to: "The premiere of "Zodiac" exceeded 100 million! Domestic films are catching up with Hollywood!"
After another fifteen minutes, I learned that breaking 100 million was not "an unworthy break of 100 million", but that there were tens of millions left over. The editor scolded him for being outrageous, and changed the title. An heroic article came out: "Box office king! He is already a domestic product."
The first person in the film!"
Accompanied by a large photo of Fang Yi, it is a photo that looks completely different from the "Billionaire Director", but it achieves a strong sense of shock:
Eighteen-year-old Fang Yi put on armor and was preparing to perform the first scene of "New Three Kingdoms". The stage manager was not far away making arrangements for him. Fang Yi's clear eyes swept across the camera as if he were looking at someone across time. The young man
The sword is being drawn...the gears of fate begin to turn.
110 million is not the limit of China's film market, nor is it Fang Yi's limit. It may be broken soon, or it may never be broken. The important thing is to dare to be the first in the world. It was announced on December 13, 2012
This day has a different meaning:
1. It ranked first at the box office on the first day of the Mainland Film Market, returning to the hands of Chinese people.
Second, it will not only be No. 1 on the first day, it may also be No. 1 in the first week... and be No. 1 in the total box office.
2012 is definitely a special year for Mainland filmmakers. It behaves too much like a crappy novel, a third- or fourth-rate novel that just can’t get it right. When all this happens in the real world,
It has profoundly inspired all those involved in this industry chain, and their first reaction before excitement and excitement was even confusion...how did it happen, how is it possible?
When you are desperate, you pray to God and worship Buddha. Originally, you pray for peace of mind. You don’t really think that God and Buddha will appear. But now when God and Buddha actually appear, people need some time to adjust their emotions, and even feel fear - it turns out that God really exists.
.
On the 13th, the box office exceeded 100 million, and on the 14th, the box office exceeded 200 million. After the 15th and 16th, "it exceeded 400 million in four days, surpassing "Transformers 3". ""Zodiac" is still charging, dominating the Lunar New Year schedule."
, "Because the ticket price is lower than that of "Avatar," "Zodiac" is expected to become the movie-viewing champion in the mainland." "The attendance rate of "Zodiac" remains at 35% and is expected to last until mid-January"...
The crew of "Twelve Zodiac Signs" made ice sculptures with different numbers in "100 million yuan" in Shanghai, Beijing and Hangzhou. Later, because the numbers jumped too fast, the ice sculptures could not be customized (actually Fang Yi thought it was too troublesome).
Had to count 200 million yuan for a ladder.
The stock market is very responsive. There are no living young artists in the financial market. Supporting "1942" will not help you get rich, but it may make you lose your wealth.
As soon as the market opened on the morning of the 13th, Huayi's stock price fluctuated all the way down, falling 94%. It was locked down after 10:30. The market was closed on the 14th and 15th. Huayi held a conference call, frantically disclosed information to the outside world, and held
A press conference was held to explain next year's film shooting plans. A series of fantasy films, action films, and comedies are being filmed. Wang Zhonglei said, "We have been in the direction of mainstream film types," hoping to give investors confidence.
At the same time, "1942" is still vigorously promoting that the box office at zero-hour screenings exceeds 3 million, which is "a new high in Director Feng's career". The box office on the first day is close to 20 million, "only slightly inferior to "The Great Earthquake"..."
That is to say, don’t compare with Fang Yi, compare with yourself.
In fact, Huayi's marketing is very interesting. It should be said that Huayi has a period of rising stock price. These marketing talents have made great contributions and are very good at drawing pictures. No wonder Yida wants to recruit people with high salaries.
The nature of the same thing changes with different explanations. Let’s look at the interviews before and after.
""1942" is a commercial blockbuster that reflects the suffering of the nation, with an investment of more than 100 million... Of course we will dominate the whole of 2012. If not, it will be a failure. Huayi is not a small company.
"
""1942" did not cost as much as the publicity. In fact, many actors appeared for zero pay. In addition, we are filming a disaster film that reflects the suffering of the nation. We know that it may be thankless, but as a big company
There needs to be some sense of social responsibility…”
————
"The box office of "1942" in its first week was more than 500 million yuan. It is internally expected that the final box office revenue of this movie may be 500 million to 600 million yuan. We can basically recover the cost, so there is no need to worry."
"Cost is not something that needs to be considered for every movie. It is very possible that some movies will not meet expectations at the box office. This will contribute to the healthy development of the movie market and help us see the direction clearly in the long run."
————
However, there are no eggs.
It continued to plummet 02% on the 16th, and its market value evaporated by 4.3 billion yuan in two days.
Feng Dapao failed to become an upright all-round director, but he was nicknamed "The Strongest Short Director". "He didn't direct "1942", he directed TM's 2012. "This is better than absolute manipulation.
I can’t figure out what he was doing suddenly making that film?”
Someone carefully analyzed: "With an investment of more than 200 million and tens of millions of publicity expenses, the film is destined to lose money. Not everyone can perform like Fang Yi. You really are not him."
There are also fishermen: "Brothers, I buy Huayi stocks, I watch "1942", I never watch Fang Yi's movies, and I never follow the companies that Fang Yi invests in, because he is my love rival, am I doing the right thing?
?”
"You don't have to live with Liu Yifei, but you can't live with money..."
As the man who created all this on stage, Fang Yi naturally received the highest praise. He was bombarded with interviews, and major domestic media such as "China Screen", "Basha", and "Southern Zhou" were at his fingertips.
The movie entered its second weekend, Fang Yi returned to the capital to smash the "Billion" ice sculpture, and the entire crew gathered together.
It is a high probability that "Twelve Zodiac Signs" will be ranked first in the mainland film market. In fact, even now, there is no room for Fang Yi not to win.