Since the introduction of Hollywood commercial blockbusters, the mainland film market has been dominated by Hollywood for most of the years, not only in terms of quantity on the list, but also in terms of quality. The quantity can be restricted through restrictive policies, but the films that have been released will not.
So easy to operate.
When the Hollywood movie "Avatar" exceeded 1.5 billion in 2010, the second-in-command at the time said in a report, "This movie gave people a very big shock. It tells you what a movie is and what a modern movie is...
…”
There are also some words that may affect his future now: "It fully embodies the charm of the combination of technology and art..."
"One of its movies has a global box office of more than 2.5 billion U.S. dollars, and one movie exceeds our country's annual box office of 2.5 billion U.S. dollars. In China alone, it has exceeded 1.5 billion...use technology to lead and support,
To push forward, it’s amazing!”
In fact, if you think about it carefully, these words are quite similar to the speeches of some military experts after the Gulf War - I knew you were awesome, but I didn't know you could be so awesome. From my standpoint, I woke up from the dream and I was really convinced.
There are also examples. For example, in the early Chinese entertainment stories at that time, the finale often ended with the protagonist winning an Oscar, which meant that he was at the top of the film industry. He could not be promoted, and he could not write more happily.
Clicked.
Now I look at it: That’s it???
——So when Fang Yi was about to break this record just three years later, it was no less shocking than the movie "Avatar", especially since it also had some factors that affected national self-confidence.
Maybe in ten or twenty years, it would be too much to elevate a mere movie to the point of so-and-so's self-confidence. No matter how much the movie touts, it can't change the nature of consumer goods. But this is because someone broke the record later. If no one breaks it,
This record will continue to serve as one of the many concrete evidences that are inferior to foreign countries.
There are too many examples of this kind. No one mentions it after a breakthrough. Before the breakthrough, it was "bad" and "uncreative".
Correspondingly, the person who gets this record will naturally become the new flag.
In the past, Shangfeng had used Fang Yi as a business card for young people, a representative figure, such as some public welfare documentaries, the World Expo... and invited him for an exclusive interview. This time it was different. Channel 13, which was responsible for live news broadcast, squeezed out two hours of live broadcast on the day.
The process of smashing the "billion" ice sculpture by the crew of "Zodiac" was described. According to the specifications of the station, it was almost equivalent to a small war in the Middle East.
Hu Die, who had worked with Fang Yi before, was in charge of this interview. She asked Director Fang: "Congratulations, you are now a billionaire director and well-deserved as the number one commercial director... But you are still so young, have you ever thought about your future?"
What kind of achievements can be achieved?”
Fang Yi: "I haven't thought that much yet. If I have to talk about achievements... I hope that the next movie can surpass this one. Frankly speaking, I have to put in more energy."
Director Fang is wearing a custom-made suit from Burberry today because he has lost weight very effectively. He is obviously thinner, which is very different from his image of a muscular man in the nationally popular "Twelve Zodiacs".
Hu Die paused for two or three seconds, comparing in his mind the difference between Fang Yi's current image and that of "Professor Guan" on the screen, and couldn't help but nod: "Physically speaking, you have sacrificed a lot. Director Fang, you are really a hero,
A true hero," Hu Die paused for another two or three seconds, "...I am actually thinking of another director Zhang Yimou. He successfully directed the Olympic opening ceremony that year, so I think he is a hero, and now you have appeared..."
This comparison is very interesting. People on stage and off stage listened to it and thought about the differences between Fang Yi and Zhang Yimou.
There seem to be differences between them: there are differences in skills, differences in net worth, differences in the number of children, and differences in the number of wives.
There seems to be no difference: Zhang is the number one of his generation, and Fang is the number one of this generation. Zhang is actually very successful as an actor, and so is Fang.
Speaking of Zhang Yimou, although this person did not come to the scene today, he has had contact with Fang Yi. Because after the success of a movie, the creative team often has various seminars that last for several months.
When the domestic film box office topped the list, I met Zhang Yimou in Beijing and had a brief chat with him.
Zhang Yimou was nicknamed "National Master" by others, but Fang Yi was very polite, saying to his peers: "How did you shoot the flying car in "Twelve Zodiac Signs"? Did you know in advance that you could achieve that kind of effect? The key is, if you do
If it doesn’t produce good results, what should I do?”
The national teacher is a technology enthusiast and often updates his skill package, so there is a certain chance that he will mess up the job. Fang Yi said: "Of course it is impossible to be unprepared for the speeding scene. I used a model to simulate it before filming, and I also prepared at least two or three
I felt the plan could work, so I made the decision. In fact, even if it doesn’t work, I still want to give it a try.”
"Why?"
"Because I want to accumulate some technology. Even if I don't use it now, I may use it later... The large light source about ten meters high that our team is using in Kuandian County is suspended in the air with a cantilever.
In fact, it originally came from the flood scene in "Seventeen Again". Do you think it is useful? The accumulation of technology is useful."
Fang Yi added, "I don't need to find Koreans or Americans to do this now. On the contrary, they may have encountered this problem and come to me for advice. I want to ask them to collect money... so the cost of filming in the Republic Era is large.
It’s not that high, because I don’t want to hire foreigners to start everything from scratch. That’s a gimmick, right? But it doesn’t fit in with my concept. Now I hope that the money I spent on the previous films will also work in the later ones.
"
Zhang Yimou was silent for a moment and then asked: "Because you ensured the continuity of your team and you are also very professional."
Fang Yi disagreed: "Because I am the boss, I dare to make money."
Zhang Yimou: "Making movies and being the boss at the same time... I actually think that this will distract the director's energy, and there are also directors from Hong Kong and Mainland China, such as Wang Jing, who have said this problem... saying that you can't make good movies like this. It's really
Very unprofessional.”
Fang Yi shook his head: "Times have changed."
——Unfortunately, this is a private conversation between directors and cannot be discussed in the news.
Fang Yi could only look at it from another angle and only talk about the "same" part, not the "different" part: "If you said that he and I are both heroes, I think we are such a kind of hero...
2008 was wonderful without Zhang Yimou, but even better with him. 2012 was wonderful without Fang Yi, and of course better with Fang Yi..."
These words made the fans below scream, and those on the stage, including the main creative team, Zongju’s representatives, and the leaders of China Film Group, all listened quietly.
Fang Yi said: "So this kind of 'hero' is a hero whose time has come. Others are so lucky than me. It's my turn to make movies in the past few years, and I have caught up with the country's rapid development."
"So Chinese audiences have money to watch movies and are willing to watch movies. China has enough technical manpower to develop entertainment consumption such as movies that seems not conducive to productivity. They will even praise me and love me. This does not waste human and financial resources, but increases their ambition.
"
"Actually, without me and without Zhang Yimou, there would have been other people who would have stepped forward to complete the historical mission. I heard that "囧囧" did very well at the box office. Maybe it should have been director Xu Zheng's turn. I heard that director Li An's opening ceremony
The formula plan has also received votes. I think it may not work if I change it. They will call it the hero you mentioned in various ways, as long as there is an assumption."
Fang Yi also mentioned his eldest brother Cheng, who moved him to tears: "My eldest brother Cheng is also a hero. I can't even imagine if Jackie beside me had the most popular influence back then. Considering that he lives in China now, he
What kind of person he would be? Maybe I can’t find such a person even if I search through film history, and I’m far behind him..."
Big Brother Cheng has done a lot of things, and Big Brother Cheng is crazy, but what Fang Yi plays is naturally different. Big Brother Cheng burst into tears on the spot, and burst into tears. When he thought about the movie that was about to become the number one in the country, he really felt like "How about I stop filming?"
That’s it." Such thoughts.
Of course we know that the eldest brother Cheng can't sit still.
"——Because after all, heroes are bound to appear, maybe you, you, and you..." Fang Yi quickly pointed to a circle of people, including the main creator, Han Sanping, Yang Shoucheng and others, and even some
He thought the leader had a good impression and said with a smile, "It just fell on me."
He then pointed his hand toward the crowd below. "Whoever they turn to will become a hero."