1338: Arrange an exclusive interview with Mr. Zhao!
Xie Qian was not surprised, but quite speechless.
Hejia has been operating in the medical device industry for many years and has a solid foundation in related fields, so 'Silan' products can quickly open up sales channels for plastic surgery hospitals.
With the He family’s channels and the funds that Xie Jinghu helped to obtain, the starting point of ‘Silan’ was countless times higher than that of He Zhen starting his own business.
From such a good starting point, Zhao Dong was able to achieve this. This person's business skills are indeed ordinary.
"Consumers who give money to seal the deal have not really sealed the deal."
Xie Qian guessed, and Jiang Youjia laughed: "It has indeed been sealed. I signed an agreement to give up accountability and cannot mention in public that 'Slan' products can cause serious allergies."
"But you still found out about this, which shows that 'Slan' didn't even pay for the hush money."
Jiang Youjia sneered: "Zhao Dong is so arrogant. He has been back to China for several years and still uses foreign methods to do things. Under his influence, the public relations of 'Slan' are also very arrogant. It is obvious that there is a problem with 'Slan' products.
, their attitude towards taking money to keep silent is wrong.”
Xie Qian continued: "And those who can afford 'Slan' products, even if they are not rich, are not ordinary working-class people."
If a person with an average income earns 2,000 yuan a month, and "Slan"'s public relations officer takes 20,000 yuan to seal the deal, they will probably not pursue the case if they think they can get 10 months' salary as compensation. Most of these people don't
Pay attention to the attitude of the compensation party. Real money compensation is better than any attitude. We are still very pragmatic and will not struggle with money no matter what!
However, people with a monthly income of 2,000 yuan will not buy 'Slan' products, and people who can consume 'Slan' products will not be short of 20,000 yuan! To seal the mouths of such consumers, 'Slan's' public relations must not only take
In order to pay compensation, consumers must be satisfied with their attitude.
If you don’t apologize sincerely, the anger in consumers’ hearts will be difficult to calm down!
From Jiang Youjia's description, Xie Qian could imagine how arrogant Slan's public relations were.
Once the money is given, the matter should be settled, and a sincere apology is most likely not available, so the silenced consumers are still very angry after receiving compensation.
Jiang Youjia spent a lot of energy on after-sales tracking for 'Slan' and had a lot of information in his hands. If Zhao Dong really wanted to build a good brand, the after-sales tracking work would not be done by Jiang Youjia secretly. This was Zhao Dong's job.
What should Dong do!
It is not terrible to buy a technology that is about to be eliminated by the international market. As long as the core patent can be used, the formula can be adjusted slowly.
It's a pity that Zhao Dong has no idea of building a long-term brand.
Zhao Dong just saw the prospect of medical beauty and wanted to capture this market as quickly as possible and use the most brutal means to earn as much money as possible and put it into his own pocket!
Therefore, ‘Slan’ does not do after-sales tracking.
Even Jiang Youjia knew that 'Silan' products were prone to allergies, and it was impossible for Zhao Dong not to know.
Zhao Dong also did not adjust the formula.
To adjust the formula, you must first stop selling the products you are currently selling. The current products of ‘Silan’ are making money for Zhao Dong every day, and Zhao Dong is reluctant to interrupt this high-profit income!
And once the existing products are stopped and the formula is adjusted, wouldn't it tell the outside world that there is a problem with the existing products?
It's just an allergy.
People's constitutions are different. Some people will be allergic to skin care products containing alcohol, while others will be fine.
Some people are allergic to food, so do others stop eating because of it?
Obviously not.
Consumers with allergies can use other brands of products.
Consumers choose products, and consumers can also choose products. People who are not suitable can not buy them. Zhao Dong regards this as a two-way screening - from this perspective, Zhao Dong is not completely incompetent. This guy doesn't care.
The side effects allowed 'Slan' to develop rapidly!
‘Slan’ has three major shareholders.
Zhao Dong, Zhuo Chen and Dai Chenglan.
Zhao Dong and Zhuo Chen are both foreigners. They rely on "Slan" to make quick money. If something goes wrong, they can just pat their butts and walk away.
Dai Chenglan is different. Dai Chenglan is from China, and her roots are here.
Zhao Dong was fooling around like this, but Dai Chenglan, as a major shareholder, did not stop him. It can be seen that Dai Chenglan is also a person who is eager for quick success and recognizes Zhao Dong's business philosophy from the bottom of his heart!
"He Zhen was not affected by Dai Chenglan..."
Xie Qian had a conversation with He Zhen, and He Zhen did not agree with Zhao Dong's business philosophy. Even if he did not fall out with his family, with Zhao Dong around, He Zhen would quit 'Slan' sooner or later.
Seeing that Xie Qian had read the information, Jiang Youjia couldn't help but feel anxious: "You suddenly asked about this matter today, do you think the time has come?"
To engage in "Slan" is to severely injure Zhao Dong, and it is Jiang Youjia to avenge himself. Jiang Youjia is naturally very active.
Xie Qian had a double smile on his face: "That's almost it. Now there is a competitor for 'Slan'. With the information you collected, all we need is an opportunity to detonate it."
"Are you talking about pushing for those controversial additives to be regulated by the state?"
Jiang Youjia suspected that Xie Qian wanted to ask Xie Yuping for help, but this suspicion was denied by Xie Qian: "I have to ask my uncle for help in everything. What is the difference between me and Xie Laosan?"
Xie Yuping had to worry about work when he was away, and he had to take care of the Xie family at home. Xie Qian felt sorry that his uncle had no time to relax and didn't want to disturb Xie Yuping.
"Xie Laosan" refers to Xie Jinghu. Even Jiang Youjia heard that Xie Jinghu did things regardless of the consequences and often needed Xie Yuping to help wipe his butt!
"If you don't look for your uncle, who else can you look for?"
Jiang Youjia has a great thirst for knowledge.
Xie Qian thought of the public opinion crises Wen Ying encountered several times.
On one occasion, Zhao Dong's sister Zhao Qian hired a reporter to report on Wen Ying's "ugly behavior" at a book signing event.
Xie Qian has tolerated the Zhao brothers and sisters for a long time, so long that Zhao Dong felt lucky that he could join Xie Qian's side again.
In fact, Xie Qian has never forgotten the disgusting things the Zhao brothers and sisters did to Wen Ying!
"Of course I have to find the 'Uncrowned King' to uphold justice. This method was taught to me by the Zhao brothers and sisters."
The difference is that Zhao Qian's invitation to reporters to go to the autograph signing was disgusting and was staged out of thin air.
Xie Qian was doing a good deed by sharing the information collected by Jiang Youjia to reporters.
The products consumers spend so much money on should not be like this!
Jiang Youjia's eyes lit up: "With Jiaxin, I really know several famous reporters. Of course, I can't come forward directly. I have to find someone else to come forward, and then contact the TV station to do an 'exclusive interview' for Mr. Zhao to reveal the secrets."
Lan’ product side effects!”
The one with whom Jiaxin was most familiar was Eastern Channel, but Jiang Youjia could not find Eastern Channel to do this program.
After all, Zhao Dong spent a lot of money to buy advertising time on Oriental Channel. There are many people at the TV station talking about it, so Zhao Dong might get the news in advance.
You can also find other TV stations.
It happens that several TV stations are very interested in Shui Mingyue's first drama adaptation. When negotiating the broadcast rights, we can talk about the "exclusive interview program" without arousing anyone's suspicion!