On September 2, Friday night, "The Princess's New Clothes" premiered.
Director Fan of the Program Center of Hunan Satellite TV has been pushing Taili to buy the exclusive rights to broadcast "The Princess's New Clothes" from beginning to end. Director Fan and other senior officials of Taili have high hopes for this drama.
Of course, wherever there are people, there are rivers and lakes. Hunan Satellite TV is not a peaceful paradise. Some people still criticize the dramas promoted by Director Fan.
The copyright fee of 70 million is too high!
How many ads do you need to sell to earn back the royalties?
Director Fan ignored the naysayers. Hunan Satellite TV has rich experience in earning back copyright fees.
The first is expansion!
The original script of "The Princess's New Clothes" had 13 episodes. After Wen Ying revised it, the series was expanded to 24 episodes. Hunan Satellite TV spent 70 million to buy the exclusive broadcast rights, so it was naturally eligible for re-editing.
Originally, the content-only version without opening and ending songs and without advertisements was a 45-minute episode.
Director Fan asked people to add the opening and ending songs, plus a one-minute preview of the next episode, so the length of a single episode is more than 50 minutes... There are also several commercials inserted in the middle of each episode of the TV series. The duration is too long and the audience will suffer from visual fatigue.
The TV station re-edited it for the sake of the audience.
The plot of the 24-episode TV series has not changed at all. After being reviewed by the TV station, it suddenly became 32 episodes.
Don't look at it. It's just 8 more episodes. Just these 8 extra episodes will cost more than 8 million more in advertising!
If expansion is just a routine operation of Hunan Satellite TV, in order to recoup costs, the TV station has already been laying the groundwork to promote this drama. Slogans such as "Li Mengjiao's first electric shock" are shouted loudly, clearly indicating that they want to consume Li Mengjiao's popularity.
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Li Mengjiao's fans are very active all over the Internet. Ever since the news was released, many fans have been looking forward to this drama!
Fans have their own 18-layer filter when looking at idols. Even if Li Mengjiao's acting is terrible, fans will defend her. This is the first TV series starring Li Mengjiao. It's normal for newcomers to have jerky acting skills!
Fans were worried that Li Mengjiao would have future dramas, and they wished they could roll up their sleeves and compile the ratings data for Hunan Satellite TV.
After all, their personal power cannot increase the ratings out of thin air. In order to help Li Mengjiao, these fans advertised "The Princess's New Clothes" all over the Internet. On the Tianya Forum Entertainment Edition, there were no posts related to "The Princess's New Clothes".
"Teen Idol" and "The Princess's New Clothes" are both related to Wen Ying, but people don't know it yet.
However, there was another large portal that noticed the madness of Li Mengjiao's fans. On the day "The Princess's New Clothes" was about to premiere, the portal sent an invitation letter to Tianjiao Film and Television.
"Our website will launch its own Blog 2.0 public beta version on the 8th and invite Li Mengjiao to write a personal blog on the site and interact closely with her fans."
Blogs are not a new thing.
In fact, Blog first emerged in 1998 and was introduced to China around 2000, but it has always been tepid.
It was not until last year that Blog caused some splash in China.
This year, several large portals are optimistic about this business and have flooded into the Blog market.
As for how far Blog can go, none of the major portals could have predicted it, but now Blog has indeed become the fourth way of online communication after Email, BBS, and ICQ.
A personal blog is an online diary, the "Reader's Digest" of the Internet age.
The portal invited Li Mengjiao to open a personal account on their blog because they saw the popularity of Li Mengjiao on the entire network and wanted to use Li Mengjiao to attract traffic.
Yuan Fenghui is so smart!
If the blog of this portal has been started, Li Mengjiao needs to take the initiative to open an account and occupy the platform with the largest network traffic. Now that the public beta version 2.0 has just been launched, the portal will beg Li Mengjiao in turn... This matter has to do with advertising endorsements.
Pretty much, Li Mengjiao can accept the invitation, but how much "endorsement fee" is the portal willing to pay?
Of course, the portal network could afford the price Yuan Fenghui expected. No one in the Internet industry was poor. It would cost investors money anyway. However, even if the portal network had deep pockets, Yuan Fenghui's price exceeded their expectations.
It is expected that the celebrities they want to invite are not just Li Mengjiao. In addition to celebrities, the portal also wants to invite celebrities from various fields to join the portal. Yuan Fenghui's price is already close to that of first-tier stars.
Has Li Mengjiao reached this status?
The people at the portal are a little confused.
Yuan Fenghui was not in a hurry, but took the initiative to persuade the other party to wait a few more days: "Mengjiao's TV series will be broadcast tonight, let's check the ratings first."
This is indeed a measure, and the other party readily agreed.
Yuan Fenghui expressed his willingness to buy one and get one free, so he also packaged and stuffed Yun Chen, the actor in "The Princess's New Clothes", into his blog.
Compared with Li Mengjiao's quotation, Yun Chen was much cheaper, but Yun Chen was not included in the first batch of invitation lists!
Yuan Fenghui thought the other party had no vision.
Handsome guys are always attractive. Those who are not handsome need to rely on talent. Even if a handsome guy can't write a beautiful article, if he shares the trivial things in life, there will be female fans screaming. In Yuan Fenghui's eyes, "
There is no difference between "blogger" and star-making. One method can be used to solve all problems. People on portals don't understand this truth!
After "The Princess's New Clothes" airs, Yun Chen will definitely become popular, and inviting Yun Chen to the show will not be an offer today.
At the moment, Yuan Fenghui stopped reminding the other party and planned to negotiate the price with the portal network after the series was aired.
Before hanging up the phone, Yuan Fenghui thought of one more thing: "You have to invite people from all fields. What about writers?"
If you want to be able to write, you have to be a writer.
Yuan Fenghui wanted to win this opportunity for Wen Ying to expand her reputation.
She talked about Wen Ying's situation. "Youth Idol" is quite famous on the Internet. It is feasible for Wen Ying to use "Fish Against the Current" to open a personal blog, but Yuan Fenghui's price is also "inflated."
Moreover, the portal has already invited two of the most famous youth literature writers. One more "fish against the current" is not a lot, and there is no big loss if there is one less.
Yuan Fenghui now confirmed that the person who comes to talk about things has limited vision!
Even if the "fish against the current" has only a temporary popularity, it must be grasped. If nothing else, as for the commotion caused by "Teenage Idol" in Tianya, Wen Ying only needs to
By joining a blog under this portal, you can immediately attract some users from Tianya!
Yuan Fenghui tightened her grip on Li Mengjiao, while Yun Chen and Wen Ying refused to let go of their quotations. The other party lost interest in the conversation and quickly ended the call.
Since the matter has not been settled, Yuan Fenghui did not rush to inform Wen Ying and the others. They will only wait until "The Princess's New Clothes" is broadcast!
That night, those in front of the TV were not only Wen Ying's friends, but also Xu Mei, Pan Li and others.
Xu Mei wanted to see why "The Princess's New Clothes" could sell for 70 million yuan and whether Li Mengjiao's performance was good. Pan Li wanted to take a look at the pigtails of "The Princess's New Clothes". If this drama dares to promote the value of money worship,
If there is a kissing scene involving an underage person or something, Pan Li will definitely report it!
