Several days passed, but Chu Tianyao still didn't make any move, which made the people at Baile Mall feel a little anxious.
Lu Yao came here almost every day these days under the pretext of discussing cooperation plans. In fact, she spent most of her time in Chu Tianyao's office.
"Do you understand everything about the situation at Rongda Mall?"
Behind the desk, Chu Tianyao asked Du Guoying.
"The information is all here. It turns out that a guy named He Yang was behind the recent activities in Rongda Shopping Mall. I said that with that guy Chen Donglin's brain, he shouldn't be so smart."
Du Guoying placed a piece of information on Chu Tianyao's desk.
"He Yang?"
When Chu Tianyao heard this name, he couldn't help but be a little surprised.
Although he had never met this person who was known as the master planner of the 1990s, he had heard of his name for a long time in his previous life.
It is said that one of his ideas brought Jinhua Ham, which was on the verge of bankruptcy, back to life, and that one idea allowed him to earn an astronomical consulting fee of 400,000 yuan from Jinhua Ham.
This deed alone made the idea king He Yang completely famous in the Chinese business world. From then on, He Yang became almost the savior in the eyes of major companies and became a smash hit.
However, people cannot always be at the top. This founder of the domestic planning industry will inevitably be imprisoned a few years later. When he reappeared nine years later, no one remembered this idea.
The king's name.
"interesting……"
Being able to fight against someone like He Yang gave Chu Tianyao some interest that he had not seen for a long time.
After taking a look at the information on Rongda Shopping Mall, Chu Tianyao also discovered some clues.
Rongda Shopping Mall suddenly introduced many new measures more than a month ago, not only price reduction marketing, but also fired many old employees and replaced them with many young and beautiful reception ladies and various sales activities.
It could be seen that these ideas should all come from He Yang's handiwork, but when Chu Tianyao took a look at them, he felt vaguely familiar.
Isn’t this just copying Asia’s management and marketing model?
If Baile and Rongda shopping malls are the leading companies in the department store industry in Chengdu, then they are really dwarfed by Asia.
"Have you prepared everything I asked you to prepare?"
Chu Tianyao raised his head and asked Du Guoying.
"The flyer needs to be printed in color, so it's been two days late, but it should all be in place tomorrow. In addition, the booth at the mall is almost ready. By the way, the host you asked me to invite has already been negotiated.
"At this point, Du Guoying looked up and looked at Chu Tianyao and asked: "Mr. Chu, can we beat Rongda Shopping Center with these alone?"
Obviously, it was the first time for Du Guoying to do such a large-scale marketing plan, and she felt a little unsure.
Chu Tianyao sat on the sofa chair and said: "Not necessarily, I have never been in contact with He Yang. If he is really planning behind Rongda, then this battle must be a hard battle."
Hearing Chu Tianyao's words, Du Guoying's face instantly became serious.
He is not worried about the safety of Baile Mall, but they are almost placing a bet on Baile Mall this time to expand into the Chengdu market, using Baile Mall as a leverage point to completely open up Panda Bamboo Beer's retail channels in Chengdu.
You know, Rongcheng is the capital city of Sichuan Province, and occupying the Rongcheng market has extraordinary strategic significance for Xingyao Winery.
Moreover, Chengdu now has a population of nearly 10 million, and the urbanization rate is close to 50%. As long as it can win this battle, Xingyao Distillery will be able to establish a firm foothold in Sichuan Province.
This is also the reason why Chu Tianyao came to Chengdu in person to establish an office.
After Lan Jian and Shan Cheng experienced a fight, they are now recuperating. Tsingtao Brewery entered Sichuan. Although it made a big purchase of Dongning Brewery, it still needs time to readjust its strategy.
This winter is a dormant winter for major beer companies, but for Chu Tianyao, it is a once-in-a-lifetime opportunity to rise.
…
Two days later.
In the most prosperous Chunxi Road Commercial Street in Chengdu, there was a sound of gongs and drums.
A gong and drum troupe of dozens of people followed several small cars, with colorful flags fluttering on the cars, which instantly attracted many people to stop and watch.
In the gong and drum team, temporary workers in coats handed out the advertising flyers in their hands with smiles on their faces.
Given the people of Sichuan Province who like to watch the excitement, more and more people are attracted to the venue.
Compared with the simple advertising leaflets with only slogans in the past, the colorful advertising leaflets created by Chu Tianyao this time are refreshing.
The advertising leaflet is densely packed with product designs, and the original price and discount price are marked in big red letters. Just by looking at it, you can clearly understand the strength of the discount.
Of course, Chu Tianyao carefully selected the products on the advertisement list. They are daily necessities commonly used by ordinary people. In order to establish a low-price image, Chu Tianyao almost always sells these low-price products at less than 50% off the original price.
For sale, many products even offer buy one and get one free.
It must be said that Chu Tianyao's trick was extremely effective. In just half a day, the customers attracted by this advertising flyer blocked the entire entrance of Baile Mall.
But when people rushed to the Park Mall, they discovered that the surprise was far more than that.
In the lobby on the first floor of the shopping mall, Du Guoying had already set up a booth. Hundreds of boxes of Panda Bamboo Beer were piled on the ground like a hill. Two performers wearing panda doll costumes were working hard to win over the customers.
And right on the booth, a host wearing a white coat and a mustache instantly made everyone in the venue excited.
"Oh, it's Teacher Li Baiqing!"
No one expected that for this marketing, Chu Tianyao actually invited the famous Sichuan province storytelling master Li Baiqing.
In the 1990s, when it came to which actor was the most popular in Sichuan Province, this storytelling master who was nicknamed Li Beibei must be one of them.
It is said that what people in Sichuan Province play on their Walkmans may not necessarily be songs, but there must be Li Beibei's Sanda storytelling.
"Wine, wine, good friends, there is nothing better than having a cup in hand... Today I, Li Beibei, am here to show you the benefits of this Panda Bamboo Beer."
With a wave of the folding fan in his hand, Li Baiqing's classic opening words immediately made the audience burst into thunderous applause.
Those men who were originally just dragged along by their wives to go shopping, rarely had the patience to stay where they were.
The women all went to the supermarket to do some shopping, while the men stayed where they were with happy faces.
Perhaps, this may be the time in their lives when they are most willing to go shopping.