Marketing is a science, but it also requires talent.
Chu Tianyao has always deeply agreed with this point.
In just one day, the passenger flow of Baile Shopping Mall has almost surged several times compared to the past. Even the security guard watching the gate didn't have time to have lunch and just kept maintaining order on the scene.
The intensity of the scene was somewhat beyond the expectations of deputy general manager Lu Yuan, but fortunately Chu Tianyao greeted him in advance and they temporarily added manpower to prevent the scene from getting out of control.
Almost all daily necessities with strong discounts have been sold out, but due to previous preparations, Baile Mall has already placed orders in advance.
Of course, it’s not just the daily necessities section that sells well, the home appliances section and the furniture section also sell well. Although the discounts are not high, they can’t handle the crowds.
Until nine o'clock in the evening, as the mall door closed, all the salesmen almost breathed a sigh of relief and collapsed on the ground tiredly.
Office of the Chairman.
Lu Yuan, wearing a suit, stood in front of his father Lu Liqiang, with an uncontrollable expression on his face.
"Dad, that Chu Tianyao is really amazing. In just one day, our customer flow has at least doubled several times."
Lu Yuan said, with a tone of admiration for Chu Tianyao.
Preliminary estimates indicate that the number of visitors to the Park Mall today alone is over 10,000.
"Yes, no wonder Yaoyao is always full of praise when mentioning this Chu Tianyao. It seems that this person is really quite capable."
Lu Liqiang, who had some gray hair on his temples, sat behind his desk and nodded.
The reason why the cooperation between Baile Shopping Mall and Xingyao Winery was so smooth this time was naturally due to Lu Yao's secret promotion.
Lu Yuan stretched out his hand to straighten his tie, seeming a little dissatisfied.
"In order to cooperate with marketing, we have also reduced a lot of profits and even invested a amount of publicity funds. This Chu Tianyao is smart and uses our territory to advertise their products."
After all, most of the funds for the entire marketing campaign were provided by Baile Mall, and even the land belonged to them. Chu Tianyao just provided a planning plan.
Hearing this, Lu Li smiled and said, "Don't be so short-sighted. As the saying goes, both parties benefit from cooperation. I do believe in your sister's vision."
This time Chu Tianyao's plan gave Baile Mall a good start, which Lu Liqiang had never expected.
…
For two consecutive days, with a good start on the first day, the business of Baile Mall began to boom.
In the office, as the person in charge of this marketing plan, Du Guoying has been almost too busy these days.
"Mr. Chu, I suggest increasing the supply at Baile Mall. Our bamboo beer is sold out almost every day."
Du Guoying walked to the office and suggested to Chu Tianyao.
The one thousand boxes of bamboo beer delivered to Park Shopping Mall every morning are almost sold out in the afternoon.
He was a little confused. He obviously wanted to use Baile Mall as a starting point to leverage the sales of Panda Bamboo Beer, but Chu Tianyao was stuck in supplying quantity to Baile Mall.
"No hurry, just wait!"
Behind the desk, Chu Tianyao responded casually, looking away from the documents in his hand and looking at Lu Qiuyu, who was sitting on the assistant's seat beside him.
"Has the production line in Qingyang District started?"
Lu Qiuyu nodded: "Lucheng has sent a technical team over. It will be started as soon as the raw materials arrive, probably within the next two days."
The two production lines in Qingyang District were naturally rented by Chu Tianyao from Wang Zhongda at a high price. After such a long delay, they were finally ready to be started.
"How is the situation over there in Dongning?"
Chu Tianyao pondered for a moment and asked again. After all, the factory in Dongning has been shut down for almost a month due to sewage problems. It should be solved by now.
"Zhou Yi called yesterday and said that the fine was paid and the sewage issue has been taken care of, so you don't have to worry."
Having said this, Lu Qiuyu secretly breathed a sigh of relief.
During this period, Chu Tianyao looked like a normal person. In fact, she knew in her heart that Xingyao Winery was facing quite a lot of difficulties, the biggest of which was the lagging production capacity.
The peak season for health wine sales is this winter. Once Chu Tianyao cannot gain a foothold in Sichuan Province with Panda Bamboo Beer, then when the beer market recovers tomorrow, Lan Jian and Shancheng will definitely be the first to take action on Xingyao Brewery.
.
Hearing that there was no problem with Zhou Yi, Chu Tianyao also showed a smile on his face.
The two branches in Dongning have spent a total of five million in acquisition funds. If they cannot be put into production and realized immediately, it will be a huge loss and directly disrupt Chu Tianyao's follow-up plans.
Chu Tianyao has calculated that the minimum annual production capacity of the two factories in Dongning is more than 50,000 tons. Together with the branches in Lucheng and Zishui, the annual production capacity of Xingyao Winery has exceeded 150,000 tons.
What's more, he still holds two production lines rented from Wang Zhongda. If they are started at the same time, it will be more than enough to expand the market outside the province, let alone supply the Sichuan market.
With the production capacity problem solved, Chutian Yaoshan naturally only has to worry about sales.
Since the Panda Bamboo Beer fire, it has now been able to sell well in many areas of Sichuan Province. Xingyao Brewery has become more and more famous, and even Xingyao Beer, which had previously suffered a decline in sales, has also opened up a lot of sales.
On the other hand, Panda Bamboo Beer is also gradually entering the market outside the province. Chen Feipeng has already taken a step ahead of Zhou Yi and led the sales team to Guizhou and Yunnan provinces.
Unlike Sichuan Province, competition in the beer industry in Guizhou Province and Yunnan Province is not so fierce, which is also good news for Chu Tianyao.
With the popularity of Panda Bamboo Beer, it is not too difficult to open up the Linzhou market, but to what extent it can be achieved depends on Chen Feipeng's methods.
The dead end gradually became clear in his mind. When Chu Tianyao looked up again, he found that Du Guoying was still standing in front of his desk.
"There is no need to mention the matter of supplying goods to Baile Mall. I know it well."
Seeing that Du Guoying still looked puzzled, Chu Tianyao explained casually: "What we want to do is the Chengdu market, not the market of other Baile Malls. Besides, if we want to open up sales in a short time, Hungry
Marketing is the best way.”
"Hunger marketing?"
Hearing these four words coming out of Chu Tianyao's mouth, Du Guoying looked like she had some realization.
"It is true that Baile Mall is our fulcrum to leverage the Chengdu market, but how can a mere Baile Mall compete with the entire retail channel in Chengdu? What we are aiming for is a reputation, not the current sales volume."
Chu Tianyao stood up and patted Du Guoying on the shoulder.
"I understand what you mean. Do you want to create this feeling of shortage of supply and make those dealers fooled?"
He was indeed a marketing genius known as the Leek Harvester in later generations. After hearing Chu Tianyao’s words, Du Guoying immediately revealed the key point.
Instead of going to your door to discuss cooperation with dealers, it would be better for these dealers to come to you and ask for cooperation.
"Half right!"
Chu Tianyao smiled mysteriously, but he gave it away.