William, who was sitting at the conference table, looked a little unhappy.
"To be honest, I don't think the Chinese market is as important as you think. Why should we listen to what that guy Martin says?"
William looked at the dozen or so directors at the table and said with some displeasure.
"Mr. William, I'm sorry that I don't agree with your point of view. I think the Chinese market is an indispensable part of our global strategic plan. You know... China's population is nearly one-sixth of the world's. It is worthy of its name.
If a country with a large population can occupy the Chinese market, it will be a huge increase in sales for our company."
On the seat near the main seat, a middle-aged man with half-white hair and wearing a suit said.
The middle-aged man's name is Helen. He is the director of Ericsson's R&D department and one of the founding fathers of the company. He has considerable prestige within the company.
At this moment, Helen spoke, and naturally there were people at the table who echoed her.
"I agree with Helen. Motorola's sales in China are obvious to all. This further proves our previous neglect and contempt for the Chinese market. If we can occupy the Chinese market, this will not only improve our global strategic plan, but also benefit Motorola."
A major blow.”
"Yes, the new product gh398 we developed this time is to launch a Chinese digital version for the Chinese market. I believe this will be a big killer."
"I can't wait to see Motorola collapse!"
…
During the meeting, many people agreed with Helen's words and were optimistic about Ericsson's future development in the Chinese market.
But again, some people support it and some people oppose it.
William's untimely exit sarcastically said: "Motorola has already dominated the Chinese market. This is an indisputable fact. They have occupied the official cooperation channels. This is something we cannot catch up with in any case. Trying to severely damage Motorola from the Chinese market is tantamount to
Hit an egg against a stone."
When William said these words, the expression of the person who had just spoken out in support changed slightly.
"In addition, I think it was Martin's wrong suggestion that gave us undue confidence in the Chinese market. We actually believed that an unknown Chinese company could help us fight against Motorola?"
Having said this, William's lips curled into a sneer.
"Everyone, ask yourselves, do you really think that one Chinese person can change the Chinese market that we have been unable to make progress for a whole year?"
Foreign companies never trust Chinese people easily.
In the 1990s, this was also a common problem among almost 99% of foreign companies.
In their eyes, although China has a large population and great market potential, its technology and concepts are backward. And after seeing the management model of state-owned enterprises, they will not believe that Chinese people can manage a company well.
Therefore, for most foreign companies in China, almost 80% of the management personnel are transferred from the headquarters of the foreign companies, or are trained by themselves in China.
At this time, as soon as William's words came out, everyone was stunned.
Ericsson has been developing business in China for more than a year, but it can be said that it has not made any substantial progress at all in this year, which has also caused them to gradually lose confidence in the Chinese market.
This time, the reason why they agreed to Martin's proposal was because of Helen's help in convincing President Tescu.
But at the board meeting, William was extremely dissatisfied with this decision after learning about it.
If the Chinese market is really successful, then Martin, who is far away in the Chinese branch, will become the company's number one contributor.
It is not difficult to imagine what kind of ending awaits Martin once he returns to the headquarters as a successful person.
"Everyone, Martin is also a member of the board of directors. Do you think he will provide wrong information to mislead us?"
During the meeting, seeing many neutrals showing hesitation, Helen immediately spoke again.
"gh398 is a product that I lead the research and development of. The reason why I launched the Chinese digital version is to enter the Chinese market."
Helen glanced at everyone, frowned and said: "Our impression of China is still ten years ago. However, according to Martin, today's China has a tendency to become the center of Asia. As long as we successfully occupy the Chinese market, we will
We can expand to the entire Asia through the Chinese market as the center... This should be our global strategic plan."
Speaking of this, Helen glanced at William, who had a heavy face, and said a joke unique to Westerners: "Mr. William, anyone can step on the accelerator in a straight line, overtaking in corners is really powerful... Ericsson wants to become
As a truly international enterprise, I hope you will look not only at China, but also at the entire Asia and even the world."
"Everyone, our products already have a mature channel system in Europe. It is not difficult to increase sales. But if we only focus on this, we cannot be called a global enterprise. According to the news I just received, Nokia has invested
Hundreds of millions of dollars are being spent to develop new products for the Chinese market."
"Once we miss this opportunity, we will completely lose the excellent opportunity to enter the Asian market!"
Helen stood up, looked at the board members and said.
And his words also made many people's expressions change.
Nokia is also a new force that has just emerged in the global market. It can be said to be Ericsson's biggest enemy besides Motorola.
If Motorola is the lion king who is approaching his twilight years, then Nokia is the young and powerful young man among the lions and a strong contender for the next generation of lion kings.
This is something Ericsson absolutely does not want to see.
"Okay, I personally agreed to Martin's proposal. If the board of directors has any objections, then let's vote by a show of hands!"
During the meeting, Tesku, who had been silent at the front seat, suddenly spoke.
After hearing what Tesku said, Helen was the first to raise her hand after two minutes of silence.
The two managers of the R&D department also raised their hands to express their support after seeing Helen raise her hands.
Immediately afterwards, more and more neutrals began to raise their hands in agreement.
After all, Helen has some prestige on the board of directors and has good connections. The most important thing is that Helen is in charge of the core department of the entire Ericsson company.
To put it bluntly, Ericsson’s success today is directly related to the R&D team led by Helen herself.
Less than three minutes.
Seven people on the twelve-person board of directors raised their hands.
Seeing this scene, William, who was sitting stiffly in his position, suddenly became more and more ugly.
"Humph, I hope none of you will regret it then!"
After saying this, William stood up and left the meeting room.