I have to admit that Chu Tianyao looks down on people in the 1990s.
It is not unreasonable that Motorola has been able to stand in China for so many years and maintain its position as the No. 1 player in the mobile communications market. It is not just due to its official supply and sales channels.
Facts have proved that Motorola's marketing in China is also very successful.
Motorola's Big Brother has become a symbol of successful people through various advertisements and movie marketing.
These days, even if you are sitting on the bus, as long as you hold a mobile phone in your hand, others will look at you.
Although there is no so-called soft article promotion in later generations, after the publication of Chu Tianyao's article in the Guangdong Provincial People's Daily, for several days, almost all reports criticizing Chu Tianyao were seen in various large and small media channels.
And these articles are all written by a certain expert.
Of course, everything happened for a reason. If Chu Tianyao hadn't been advocating Ericsson and scorning Motorola in the People's Daily, these experts and trolls probably wouldn't have had such a big reaction.
Xingyao Building, in the office.
On Lu Qiuyu's table were newspapers and magazines from more than a dozen mainstream media, large and small, and she was holding today's latest copy of the Guangdong People's Daily in her hand.
The column space that Chu Tianyao spent a lot of money to buy still has an eye-catching title.
"Ericsson gh398 has arrived, will the end of Big Brother be far behind?"
The first time he saw this title, even Lu Qiuyu couldn't help but blush.
Twenty years later, Chu Tianyao's actions will definitely lead to public opinion war, or it can be said that he is an Internet black man.
No matter how powerful Ericsson is, Motorola will still be the king of the domestic mobile communications market for at least the next two years given its strong domestic channel capabilities.
However, Chu Tianyao's title is eye-catching enough. More importantly, this guy is not only trying to provoke a fight, but the data and information listed in the article are extremely professional.
Many readers who originally thought Chu Tianyao was trying to gain attention could not help but change their initial thoughts after reading Chu Tianyao's actual article.
The rise of GSM digital network is undoubtedly the most advanced communication technology at present, but Motorola is still guarding the older generation of analog communication technology, which is undoubtedly one of the reasons for criticism.
Ericsson gh398 is not only the first generation of GSM mobile phone in China, but also specially launched a Chinese version for the Chinese market.
Compared with the Motorola mobile phone interface which is full of incomprehensible English words, Ericsson gh398 is undoubtedly more acceptable in the Chinese market.
In addition, unheard of trendy features such as card separation, built-in Bluetooth, and self-compiled ringtones have all appeared on the gh398 mobile phone, which has undoubtedly increased the expectations of domestic consumer groups for this Chinese digital mobile phone.
Chu Tianyao specifically asked Martin for a manual for the gh398 mobile phone and posted the contents of the manual in the article.
It can be said that gh398 has attracted many consumers because of its innovative functions before it has officially entered the Guangdong market.
In the office.
After reading the Guangdong People's Daily in his hand, Lu Qiuyu looked at the magazines on the table.
There is no doubt that these magazines and newspapers are full of articles criticizing Chu Tianyao and even disparaging Ericsson.
Compared with the previous two days, since Chu Tianyao intensified the ignition, the faces of these so-called experts have been completely revealed. Many people even mercilessly accused Xingyao Technology Company and Xingyao Technology Company in their articles.
Chu Tianyao.
In just a few days, a war of abuse broke out in the paper media circles in Guangdong Province.
Of course, it is said that it is a war of words, but in fact, the whole process is just a group of experts enjoying themselves. Chu Tianyao's articles published in the past few days have not made any response to the outside world at all. They are just vaguely popularizing the Ericsson gh398 mobile phone to the public.
, and analyze the difference between it and Motorola Mobile.
"If this continues, I guess those experts will have to come to our door."
Seeing that Chu Tianyao seemed to be still working hard on tomorrow's manuscript, Lu Qiuyu couldn't help but exhort him.
“Aren’t we looking to recruit a marketing team?
How could it have turned into a scolding war? If it continues like this, will it have any impact on our company's reputation?"
Being criticized in newspapers and magazines all day long, Lu Qiuyu was naturally a little worried.
These days, even if you go out to make money, you still have to pay attention to face.
Behind the desk, hearing Lu Qiuyu's words, Chu Tianyao shook his head indifferently.
"Don't worry, these sailors only have pens left. Even if I lend them a hundred courage, they won't dare to come."
With a grin, Chu Tianyao stopped writing in his hand and handed the manuscript to Lu Qiuyu in front of him.
"Want to publish it in the newspaper?"
Lu Qiuyu took the manuscript and said in surprise: "Didn't I just advertise for three days? Do you really plan to spend it like this with these guys?"
"It's different this time, take a closer look!"
Chu Tianyao lit a cigarette and said casually.
After Lu Qiuyu heard this, he lowered his head and looked at the manuscript in his hand.
"Recruiting marketing team..."
Lu Qiuyu breathed a sigh of relief when he saw the manuscript in his hand.
This guy is finally getting down to business.
"After the past few days of hype, the popularity has almost reached its peak. There is a response from the marketing department, saying that many dealers have started to contact us proactively."
Chu Tianyao shook the ashes from his cigarette and showed a satisfied smile on his face.
"Hype?
So you are deliberately trying to anger these guys?"
After hearing Chu Tianyao's words, Lu Qiuyu finally realized something.
Dare Chu Tianyao spend a lot of money to "stir up war" in newspapers these days, just to attract people's attention.
"Otherwise, do you think I really have the time to deal with those sailors?"
After blowing out a smoke ring, Chu Tianyao continued to smile: "Motorola is also in a hurry this time, otherwise the public relations team would not do such a thing, but in this way, it takes advantage of my wishes, and the effect is not as good as
It’s good to advertise on the provincial TV station.”
Chu Tianyao's words made Lu Qiuyu couldn't help but cover her mouth and smile.
"That's what I say, but you are the only one who can do this kind of thing that relies on criticism from others. There are many dealers consulting Ericsson these days. Although the products we want to represent are popular, the company is following you.
What a disaster, those experts have been scolding our company these days."
In Lu Qiuyu's view, Chu Tianyao had both gains and losses in doing so.
Although Ericsson gh398 has gained popularity, the reputation of Chu Tianyao and Xingyao Technology Company has been sacrificed.
The public opinion offensive by so-called experts has not been ineffective these days.
Nowadays, under their smear campaign, Xingyao Technology has become a marketing company disguised as a technology company in the eyes of the public.
"It's just a matter of being scolded. You'll get used to it if you see it more often."
Chu Tianyao didn't care at all about Lu Qiuyu's worries.
Looking back thirty years later, there is an Internet company called Tencent, which is making more and more money every year amid a lot of scolding.