Ningshi is located across Hangcheng Bay from Shanghai.
A pager company called Bird has recently become famous in the domestic mobile communications market.
Compared with expensive mobile phones, Bird's main business is cheaper pagers, which are also known as pagers and bb machines among ordinary people.
In the mid-1990s, the domestic pager market was still showing the dawn before dusk, and the market leader at this time was still Motorola.
Motorola's products that dominate the domestic mobile communications market are not just mobile phones, but pagers are its main business in China.
The reason why Motorola is dominant is because Motorola has strangled the technical throat of producing pagers.
In 1992, Xu Lihua, who had just graduated from university, and several friends established the Bird Company in Ning City, dedicated to developing their own Chinese pagers for the Chinese market.
God paid off, and in just one year, Bird founder Xu Lihua led a team to develop the first Chinese pager with independent intellectual property rights in China, breaking Motorola's technical blockade in the pager industry.
This product has risen like a comet in the domestic mobile communications market.
Although the pagers produced by Bird are not as famous as Motorola, Motorola has too many projects, limited productivity for pagers, and insufficient estimates of the potential of the Chinese market, so they often remain out of stock.
And this gave Bird an opportunity to rise.
Possessing the trump card of Chinese pagers, Bird once became the second largest company in the industry after Motorola in just three years.
At this time, we are at the headquarters of Waveguide Company.
Xu Lihua, who became the chairman and general manager of Bird at the age of only 30, has been very proud of himself in recent days.
Bird's pager business scope is getting wider and wider, and it even plans to implement its national strategic plan and will open paging stations in many first-tier cities such as Beijing in the future.
"Lao Pu, I plan to set up a branch in Shenzhen City. How about you take someone with you?"
Xu Lihua smoked a cigar, glanced at the old man in front of him and said.
"Going to Shenzhen City?
Even if you plan to develop south, isn't this a step too big?"
When Pu Jie heard this, he hesitated a little.
He is the same age as Xu Lihua and is also a member of the four-person founding team. He and Xu Lihua are college classmates and roommates. The two have always had a good relationship.
"While Motorola's focus has now shifted to its mobile phone business, I think we can take this opportunity to take a big bite and eat up the southern market."
Compared to Pu Jie's hesitation, Xu Lihua was much more decisive.
The four founders are all young. To put it bluntly, Xu Lihua, who is more experienced and capable, often decides on major issues in the company.
It is precisely because of trust in Xu Lihua that Bird can be what it is today.
"Okay...but speaking of which, I heard some interesting news recently. I think this is also the reason why Motorola has shifted its focus to the mobile phone business."
Opposite Xu Lihua, Pu Jie, who was wearing a suit, suddenly spoke.
With that said, he handed a magazine in his hand to Xu Lihua's hand.
“Someone paid a sky-high agency fee to win Ericsson’s domestic agency rights?”
As soon as he took the magazine, Xu Lihua glanced at it and said with some surprise.
He had heard of Ericsson, which was a competitor of Motorola, but there was no direct business conflict with Bird.
Looking at the gossip reported in the magazine, Xu Lihua suddenly became interested.
"It's interesting that this company called Xingyao Technology actually dares to openly slander Motorola. But after all, what this guy named Chu Tianyao said seems to make some sense."
Xu Lihua said with a smile.
The magazine reported on a war of words that took place in the paper media circles in Guangdong Province in the past few days. After all, this matter was unprecedented, and naturally attracted many reports from other provincial media.
"Although it is a bit exaggerated, I think Chu Tianyao's views are quite interesting. In some aspects, they can even be said to be professional."
On the side, Pu Jie also spoke, and there was a lot of praise for Chu Tianyao in his words.
"Why, do you think Motorola will fail in the domestic market?"
Xu Lihua glanced at Pu Jie and said with a smile: "Old man, you and I know how deep Motorola's roots are in China. If it weren't for them shifting their focus, we would have taken 20% of the domestic market from them.
market, that is absolutely impossible.”
Having said this, Xu Lihua threw the magazine in his hand on the table and said with a little disdain: "Maybe he is just a clown. Ericsson has been developing in China for a year and there has been no improvement. Could it be that he thought that he could get up by finding a domestic agent?
?”
Obviously, Xu Lihua does not quite agree with Chu Tianyao's evaluation of Motorola.
As the saying goes, a skinny camel is bigger than a horse. What's more, Motorola is still in its prime. It has been in the Chinese mobile communications market for many years, which is not comparable to Ericsson.
"Who can say for sure!"
Seeing that Xu Lihua didn't take it seriously, Pu Jie smiled and held back what he originally wanted to say.
After all, although Bird is currently very successful, it is still far behind compared with kings like Motorola. Not to mention Motorola, they can't even compare with Ericsson.
"Okay, I have sent people to Shenzhen City in advance. This is the information sent from there. You can take a look first!"
While Pu Jie was deep in thought, Xu Lihua took out a piece of information from the desk drawer and handed it to Pu Jie in front of him.
However, the other party did not reach out to pick it up.
"Lao Pu, what are you thinking about?"
Seeing Pu Jie standing there in a daze, Xu Lihua couldn't help but ask again: "Are you tired from too many business trips recently? How about you rest for two days first, and I'll let Sui Bo and the others handle the branch office matters?"
For his old classmate, Xu Lihua was naturally concerned from the bottom of his heart.
But after hearing Xu Lihua's words, Pu Jie shook his head.
"It's nothing, just take a nap and you'll be fine!"
Reaching out to take the information handed over by Xu Lihua, Pu Jie showed a slight smile on his face and turned to leave after speaking.
But after taking two steps, he stopped again.
"Anything else?"
Xu Lihua looked at Pu Jie who was a little unusual today and asked.
"Lao Xu, do you think it is possible that we can develop a Chinese digital mobile phone ourselves?"
Pu Jie turned around and suddenly looked at Xu Lihua and asked.
This question made Xu Lihua stunned.
Their waveguide pagers are popular in the market precisely because they are different from Motorola's Chinese versions. If this selling point is put on mobile phones, they may be equally successful.
Of course, Ericsson has already made such a product. It is precisely because of seeing this that Pu Jie feels that it is a pity to wait for others not to do it.
"Today's mobile phone products are too expensive and there is not much market capacity at all. Moreover, the production cost is very high and the technical requirements are difficult. We have neither a mature R&D team nor enough funds for production..."
Behind the desk, Xu Lihua held a cigar in his hand, raised his head and gave Pu Jie a wry smile.
"Besides, our pager business is booming. It is not a good thing to be busy transforming at this time."
Admittedly, what Xu Lihua said is not unreasonable.
When Pu Jie heard this, he nodded.
"But I thought it was too simple, okay... let's finish our pager first."
After laughing at himself, Pu Jie immediately turned around and walked out.
The conversation between the two lasted only a few minutes.
Although Pu Jie had some regrets in his heart, he did not delve into it, and Xu Lihua, the chairman of Bird, did not care at all.
In their view, there is still a huge market for pagers in China, and this is the path Bird should take now.
Neither of them knew at all that it was precisely because of the decision made at this moment that Bird delayed for several years before realizing the importance of transforming into mobile phones.