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Chapter 57

End of June.

In the land of Bashu, the heat is unbearable.

Hot weather is a great season for beer sales.

During this period of time, with the sudden rise of Jade Bird Beer, it seems to have had a catfish effect on the entire Lucheng beer market, causing major manufacturers to increase their attention to the Lucheng market.

Since Jade Bird Beer's prize-based sales achieved great success, major second- and third-tier beer brands have begun to follow suit, and each has developed a marketing plan for prize-based sales.

Led by Yanjing and Zhujiang Beer, they all used the Lucheng area as a pilot area and sold a batch of active products. Following closely, breweries such as Lanjian and Shancheng also began to implement it.

For a time, stimulated by the maximum discounts offered by major manufacturers, the entire Lucheng beer market reached unprecedented consumer enthusiasm.

On this day, Zhou Yida came to the office under the scorching sun at noon to look for Chu Tianyao.

"Brother Yao, as expected, now major manufacturers have begun to offer sales with prizes."

Zhou Yi wiped the sweat from his forehead and looked at Chu Tianyao sitting behind his desk.

Chu Tianyao lowered his head and looked at the data submitted by the people below, and asked without raising his head: "Is the second batch of products online?"

Zhou Yi nodded and replied: "Currently, 40,000 boxes have been put into the Lucheng market. According to what you said, Brother Yao, we have added many new awards."

When it comes to Chu Tianyao's prize-based sales 2.0 plan, Zhou Yi himself is full of praise.

The first prize is 100,000 yuan.

Once this gimmick is thrown out, it will be like dropping a bombshell in the Lucheng beer market.

One hundred thousand yuan, in the early 1990s, was a wealth that ordinary people could hardly earn in a lifetime.

Now, you only need to buy a bottle of beer and you will have the opportunity to realize your dream of getting rich.

Not only is it the first prize, this time Chu Tianyao’s Prize Sales 2.0 also adds other prizes.

The second prize is a Jialing motorcycle, which is also worth thousands.

Nowadays, thousands of households regard owning a motorcycle as a measure of family wealth. If a family owns a motorcycle, it is considered a standard wealthy family.

There is also a third prize, which can be redeemed for one yuan.

As long as you win the third prize, you can use one yuan to exchange for a bottle of Jade Bird beer.

It's said to be the third prize, but it's actually just a consolation prize, but it's still better than nothing.

In this first batch of products, Chu Tianyao even increased the winning rate of the third prize to 50%.

In other words, for every two bottles of Blue Bird beer you buy, you can basically win a third prize.

As for Chu Tianyao, selling a bottle of Jade Bird beer for one dollar would not result in any loss in profit at all, so this entire sales plan was almost completely beneficial to Xingyao Brewery.

"Everything that needs to be done has been done, let's wait for the market feedback!" Chu Tianyao looked up at Zhou Yi and continued: "But the next step is to work hard for you, always keep an eye on the market, regardless of any disturbances.

, you must notify me as soon as possible."

Hearing Chu Tianyao's words, Zhou Yi grinned and said: "As long as we can win this battle, this little hard work is nothing."

Thinking that Xingyao Brewery could even become as big a company as Tsingtao Beer in the future, Zhou Yi has been dreaming with excitement these days since he went home last time.

In order for Zhou Yi to focus on sales, Chu Tianyao kicked Huang Sanshui to the glass factory and asked him to take over the affairs of the glass factory.

If Prize Sales 2.0 can be successful, it will be a major breakthrough for Shining Star Winery.

However, this road is not easy to walk, and Chu Tianyao is destined to walk on the corpses of many people.



July in Lucheng.

For ordinary people, there is not much difference except that it is slightly hotter than in previous years.

Just in the streets and alleys, many people playing mahjong on the streets have a bottle of cool cold beer on the table.

"Have you heard? Lao Zhang from Dujia Street won a grand prize of 100,000 yuan two days ago. I heard that this matter was even published in the newspapers."

"I've heard about it a long time ago. It seems that the guy from his family bought the beer. He's so lucky!"

"That's right, it seems that the beer I bought is this Blue Bird beer. My family also likes to drink this beer recently."

Naturally, people in Sichuan Province cannot live without mahjong in their after-dinner life, and many parents’ gossips are spread through these mahjong tables.

Of course, the hottest topic these days is Jade Bird Beer.

Originally, many people still doubted the authenticity of the 100,000-yuan bonus from Jade Bird Beer, but after a piece of breaking news appeared on the pages of the Lucheng Commercial Daily, everyone's enthusiasm was instantly ignited.

You can actually win!

One hundred thousand yuan is a fatal temptation for ordinary people today.

For a time, because of the news of winning the lottery, the sales of Blue Bird Beer increased by a full 20% in just a few days.

Yongning County, in the office of Xingyao No. 2 Factory.

Chu Tianyao looked at the Lucheng Business News in his hand, with a smile on his face.

In the past half month, he has given out a total of one first prize and ten second prizes. The total amount is less than 200,000 yuan, but the increase in the sales of Jade Bird Beer is extremely significant.

Nowadays, major breweries are showing off their magical powers. Jade Bird Beer has not only stabilized sales, but also further increased its market share, which has made many people secretly smack their lips.

But some people are happy and some are worried. In the past half month, several small breweries in the Lucheng area have announced their closure.

In terms of competitiveness, they can't even compete with third-tier brands like Green Leaf Beer, and they don't have sufficient capital to allow them to participate in this prize-based sales battle. The only thing that will greet them is bankruptcy.

Even big factories in the province such as Lanjian and Shancheng have been complaining in the Lucheng area recently. The high probability of winning in the early stage has almost made them no profit at all. They originally hoped to copy Chu Tianyao's methods.

Losing money to gain a wave of sales, but never expected that Chu Tianyao would actually come up with a prize sales 2.0.

This time, it actually caused them to reach a deadlock.

After all, they were fully prepared for this, and the inventory of hundreds of thousands of boxes could not be sold out at one time.

"Brother Yao, now our market share in Lucheng has increased to 45%, and we have completely suppressed other manufacturers."

In the office, Zhou Yi happily reported to Chu Tianyao.

When Chu Tianyao heard this, there was no joy as expected on his face. It seemed that all this was already within his expectation.

"Counting the days, news will soon come from the port city. Tsingtao Beer is in a critical period now, and it is estimated that it will not care about the gains and losses of this small city of Lu."

Chu Tianyao put down the newspaper in his hand and immediately walked to the window on the side.

"Without Tsingtao Beer as a competitor, we got a bargain this time, but soon, the domestic beer market will undergo earth-shaking changes."

Chu Tianyao took out his cigarette case, lit one for himself, and blew out a wisp of smoke.

If he remembers correctly, Tsingtao Beer will go to Hong Kong to announce its listing this month.

Behind Chu Tianyao, Zhou Yi was confused when he heard what his boss said.

Obviously, he didn't know what Chu Tianyao's words meant.


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