Chapter 698 Lu Zhifeng is crazy
Chapter 698 Lu Zhifeng is crazy
Just as Chu Tianyao expected, the price reduction advertisement for Motorola mobile phones did instantly detonate the Hong Kong city.
Young people all over Hong Kong have become restless and want to buy one.
In less than two days, Hongde Technology Company's sales soared.
Lu Zhifeng himself was sitting in the office, smiling so hard that he could hardly close his mouth.
"Do you see it?
What did I say!"
"Under the current situation, only price reduction can really bring us hope!"
Lu Zhifeng seemed very proud, and those employees who had questioned him all changed their minds.
"Dong Lu is right. This decision was truly wise and powerful!"
"That's right, I think Dong Lu's decision was a good one, but it's a pity that I didn't dare to say it. We are willing to follow you in the future!"
Lu Zhifeng himself gradually became addicted to these compliments, and the secretary carefully discovered something wrong.
"Dr. Lu, our sales are indeed very good now. We currently rank first among all brands in Hong Kong City."
"But the problem is that we sold it for a full two thousand yuan lower than the original price. The more we bought, the more we lost!"
"How long can we last?"
The secretary's words instantly brought Lu Zhifeng back to reality, and he gradually calmed down.
"Well... I have to say that you have indeed considered it very comprehensively."
"Let's do the math. If we sell out all the mobile phones in our inventory, how much will we lose?"
Lu Zhifeng is obviously still very optimistic, but unfortunately other employees in the company do not have such a good attitude.
After they calculated the account carefully, they were instantly shocked by the account!
"Dr. Lu, if you really sell all the mobile phones at this price, you will lose at least 300 million!"
"What?
Three hundred million!”
Lu Zhifeng himself was also shocked because he already had a countermeasure.
He plans to continue to stabilize the current good prospects and make up for the lost money himself.
As long as the upcoming performance can be summarized and put aside, Lu Zhifeng can find a way to get it back in the future.
But now after listening to the secretary and others settling the accounts, Lu Zhifeng realized that the hole was too big to be filled by himself.
So Lu Zhifeng paced back and forth in the office with his hands behind his back, and finally thought of something.
"Let's do this. I'll spend 30 million personally first, and we'll deal with one-third of the sales first."
"Then hurry up and prepare this report and send it to the headquarters!"
"You should know what I mean!"
The upcoming performance summary is equivalent to a big test that students will face.
Lu Zhifeng planned to perform well in this exam no matter what.
As long as Motorola headquarters doesn't have any doubts, there will be many good days ahead!
"I understand, Mr. Lu, don't worry, we will do our best to handle the next sales work!"
After Lu Zhifeng's order was issued, Hongde Technology Company became increasingly busy.
Little did he know that his arbitrary price reduction had opened Pandora's box.
Under normal circumstances, the most taboo thing about competition among peers is a price war.
This method is only applicable unless there are only two or three leading companies left in the industry.
Otherwise, no matter who takes the lead, everyone will eventually be involved.
When the storm passes, the first person to take the initiative may not be the ultimate beneficiary.
Lu Zhifeng secretly lowered the price of Motorola mobile phones, which obviously touched the hearts of other colleagues.
In their view, Motorola has always been the sales king in Hong Kong City, and its position is extremely solid.
Even Motorola of this size began to plan to eat both top and bottom regardless of appearance.
Then other colleagues will obviously not be used to Lu Zhifeng.
Although there is no mutual communication between colleagues, it is obvious that everyone's thinking is on the same track at this time.
So when Lu Zhifeng got up the next day, he found that the mobile phone market in Hong Kong City had still changed.
"what happened?
Yesterday we were number one in the sales list, but today we were overtaken by Nokia!"
Lu Zhifeng was surprised after seeing the report, and the secretary next to him took out another newspaper.
"Dong Lu, I believe you will understand why after reading this."
Lu Zhifeng reached out to take the newspaper and read it carefully, and was instantly dumbfounded.
Newspapers are full of price reduction advertisements for various mobile phones, which is dizzying.
"Why have the prices been reduced?
Do they not care about the cost?"
"As a result, the advantages brought by the price reduction of our Motorola mobile phones have been lost, right?"
Lu Zhifeng asked murmuringly, and the secretary next to him nodded helplessly and seriously.
"That's right, Mr. Lu. It's because of this that we have been surpassed by several brands one after another."
"After all, cost-effectiveness has never been our main advantage. We... seem to lack core competitiveness in this aspect."
Motorola's mobile phones have always been focused on the high-end market, so mobile phones must be expensive.
As for whether it is cost-effective or not, it is not something that rich people and bosses need to consider at all.
For them, it makes no difference whether a mobile phone costs 5,000 to 6,000 yuan or 50,000 to 60,000 yuan.
Lu Zhifeng tried to attract customers from the mid- to low-end market by lowering prices.
It was indeed very effective at first, but as time went by it became a bit unsustainable.
All customers who buy Motorola mobile phones in a fit of enthusiasm will cause problems after buying them.
By the time this impression and evaluation of Motorola mobile phones spreads among the people, it has basically been finalized.
Even if Lu Zhifeng and others are rich, it is basically impossible to change people's stereotypes.
Now Lu Zhifeng is about to suffer a backlash, and he is once again in panic.
"These damn colleagues are not going to leave me a way to survive, are they?"
"Okay, then let's continue to consume and see who can consume more than whom!"
Lu Zhifeng looked at the secretary with a determined look and gave the order again.
“Motorola mobile phone prices have been reduced by 500 yuan again!”
"What?
this……"
"There is no reason to hesitate, I must execute it as soon as possible!"
Lu Zhifeng has completely fallen into the madness, and no one can persuade him.
He only wanted to attract customers through price cuts, but he did not expect that his frequent price cuts had deeply hurt every senior customer.
Many people just bought a mobile phone for 4,000 yuan yesterday, and the next day the price was reduced to 500 yuan.
Everyone has gradually complained about Motorola mobile phones, and there has even been a wave of people who are ashamed of Motorola in some places.
Young people are now beginning to make fun of themselves through the Internet.
They began to abandon doubting the Motorola mobile phone brand and rushed to the embrace of other brands.
Chu Tianyao was like an experienced hunter. He waited until now to reveal his shotgun.
"Mr. Chu, Hongde Technology Company has reduced the price of Motorola mobile phones by another five hundred!"
Xu Chuxia quickly brought back the news, but Chu Tianyao didn't seem anxious at all.
"No hurries?
Don’t you know they are playing with fire and burning themselves?”
After Chu Tianyao finished speaking, Xu Chuxia hesitated.
"Is this really the case?
You know, the last time Motorola cut the price of its mobile phone by $1,000, it sucked away nearly 10% of our customers!"
"Of course I know this, but you have to understand that you have to take a long-term view when doing business."
"According to Lu Zhifeng's style of play, he will collapse in a week at most!"
Seeing Chu Tianyao speaking so confidently, Xu Chuxia could only choose to believe it.
This chapter has been completed!