A piece of negative news about the two major beer companies Blue Sword and Shancheng dominated the front page today.
"Prize sales are actually bad competition among merchants. They broke their promises and the two major beer companies have become defendants!"
The title is extremely eye-catching, and the content is naturally about the fact that the two major beer companies, Lanjian and Shancheng, refused to exchange the prize bottle caps and were sued in court.
In this regard, many reporters even went to the locations of the two major companies in person, but were blocked by security guards and announced that the company leaders did not intend to be interviewed.
This matter caused an uproar, and within one day it spread not only throughout Lucheng, but also throughout Sichuan Province, and was rapidly spreading.
In the past, major merchants started offering sales with prizes in Lucheng, and many breweries became popular based on it, and even began to imitate it in other areas.
At this time, as this news was exposed, not only consumers everywhere, but also distributors of other beer companies began to worry.
Many of the bottle caps with prizes still in stock at each store were hurriedly sent to the beer company for redemption.
You must know that the dealers have advanced payment for the beer that has prize bottle caps redeemed. If the beer company does not redeem the beer, it will be a huge loss for them.
All of a sudden, several beer companies that had prospered with prize-based sales were all beginning to struggle.
They never thought that there would be such a big trap in this prize sales link.
What makes them even more desperate is that because of this news, fake prize bottle caps actually began to appear on the market.
These fake prize bottle caps are almost the same as the real ones, and they have to spend a lot of effort just to identify them.
But if you don't exchange it, this will undoubtedly chill the hearts of those dealers, and sooner or later they will have to face lawsuits.
Two days.
Just two days.
Chu Tianyao discovered that some merchants in Lucheng City had begun to recall a series of products sold with prizes.
And after this news continues to ferment, people's favorability towards these beers sold with prizes is also declining.
In just two days, the once booming beer market suddenly fell into a downturn.
At this time, Jade Bird beer with new packaging reappeared in everyone's sight. Not only Jade Bird beer, but also the newly launched Xingyao beer from Xingyao Brewery attracted attention.
Perhaps it is because of this bottle cap exchange incident that several beer companies that had been in the limelight suffered a lot. This time, Xingyao Brewery took the opportunity to take advantage.
And at this moment.
Chu Tianyao, who came to Lucheng, was participating in an auction organized by the court.
As early as two days ago, he had paid 4.7 million in land purchase fees, obtained the industrial land procedures, and successfully applied for a loan from the bank.
After all, with policy support, Chu Tianyao easily obtained an interest-free loan of 3.5 million yuan in just two days.
The other side.
At the auction, all of Wang Wenbin's properties were auctioned off one after another, except for two breweries that had closed down, but no one cared about them.
Including machinery, the price of the two breweries does not exceed half a million each.
After all, when calculating assets, Wang Wenbin bought these two breweries at a lower price, so the overall appraised price is not high.
Chu Tianyao easily acquired the two breweries without any difficulty at all, spending a total of less than one million.
According to Chu Tianyao's calculations, if he had purchased these two breweries by himself, it would have cost at least 1.2 million.
This time, he saved a total of two hundred thousand.
I have to say that when Wang Wenbin took action, it was really dark.
However, he probably never expected that the real reason why Chu Tianyao asked him to acquire these two breweries was actually here.
These two defunct breweries are cheap but of little use to anyone else.
But it was completely different when given to Chu Tianyao.
Chu Tianyao has read the information of these two breweries. Although the scale of the two factories is not as large as his Xingyao Second Factory, they are much larger than Xingyao First Factory.
Moreover, there are ready-made production equipment, which saved Chu Tianyao a lot of time.
As long as the original old workers in the factory are called in, production can be resumed within a few days.
Chu Tianyao left this matter to Zhou Yi and Huang Sanshui, while he went to see Lu Zhihua himself.
…
Sichuan Province, Rongcheng.
Tsingtao Beer Sichuan Province Sales Branch.
In the office, Wang Zhongda was also holding a newspaper with a slight smile on his face.
"What a great way to defeat Lanjian and Shancheng so quietly. Now the beer market in the Lucheng area is quite empty."
Wang Zhongda opened his mouth and praised.
He didn't believe that this incident was just a coincidence. This clearly showed that someone had been planning to deal with these two companies for a long time.
But Wang Zhongda couldn't guess who the person who could come up with such a method was?
Could it be him?
Suddenly, Wang Zhongda remembered a company that he had ignored before.
It seems that it was this company called Xingyao Winery that first launched this set of prize sales.
If the company is most familiar with this plan, it must be Xingyao Winery.
But just thinking about it, Wang Zhongda shook his head and gave up this speculation.
If that was the case, it would be hard for him to imagine what kind of person the owner of Xingyao Winery really was.
He had actually planned this game months in advance, and he had successfully made everyone fall into the trap.
Just for this alone, Wang Zhongda thought he couldn't do it.
You know, he was also considering whether to use Lucheng as a pilot project to conduct a wave of prize sales to increase sales in the Lucheng area. He was only delayed because he was busy with the domestic launch of Tsingtao Beer.
Unexpectedly, this allowed him to successfully escape the disaster.
Not only that, but now that Lan Jian and other major beer breweries in Sichuan have suffered setbacks, it also gives him a perfect opportunity to make a comeback.
"Tell Chen Feipeng to take the opportunity to increase sales in the Lucheng area. I will fly to the Shanghai Stock Exchange tomorrow to attend the company's listing ceremony."
In the office, Wang Zhongda turned to the female secretary next to him and said.
"Okay, Mr. Wang, I'll do it right now!"
When the female secretary heard this, she quickly went down to contact the sales person in charge of the Lucheng area.
Tsingtao Beer is about to go on the market again.
Only one month later, after Tsingtao Beer was listed in Hong Kong, this time it is even more ambitious to list it in China.
Obviously, the top management of Tsingtao Beer has tasted the benefits of going public, and with such strong support from the state, domestic listing is only a certainty.