On the streets of the main urban area of Lucheng, there were many people wearing vests handing out leaflets.
It is almost a month since the beginning of autumn, but the sudden return of the autumn tiger has caused the temperature in Lucheng to rise a lot.
Pedestrians on the street are in a hurry. Logically speaking, it is not appropriate to hand out leaflets this season, but Chu Tianyao's leaflets are almost in demand.
No one even needed to hand it over, many passers-by took the initiative to surround it and grabbed it all.
"Boss, let's have a bowl of ice powder and a bowl of cold noodles to make it spicy!"
In the small shop on the roadside, Jiang Hao was holding a plastic fan in his hand. As soon as he walked into the shop, he walked towards where Chu Tianyao and Lu Qiuyu were.
"Brother Yao, your idea is really good. You put the advertisement on the fan. We don't even need to do it. The flyers have already been distributed."
With that said, Jiang Hao also started fanning himself with the fan in his hand.
"Have all the flyers been distributed today?"
Chu Tianyao sat at the table and pushed his bowl of ice powder in front of Jiang Hao.
Jiang Hao was not polite. He took a sip from the bowl of cow and shouted happily.
"I have arranged people for Tianyi Square, Shuijinggou and Binjiang Road, and today's leaflets were all distributed within two hours."
After hearing Jiang Hao's words, Chu Tianyao nodded with satisfaction.
Distributing flyers is naturally the most common way of promotion.
The leaflets in the 1990s were almost all paper leaflets. Chu Tianyao didn't know who came up with the idea to print the leaflet advertisements on the fans. The effect was surprisingly good and even attracted a lot of attention.
Manufacturers are rushing to follow suit.
Sure enough, once Chu Tianyao came up with this routine, the efficiency of handing out leaflets almost doubled several times.
"Although I have to admit that this is a good idea, the cost of distributing 3,000 advertising fans on this day alone is too high."
Beside Chu Tianyao, Lu Qiuyu interjected.
After all, compared to paper flyers, the cost of this kind of plastic advertising fan is naturally much higher.
"The cost of a fan alone is 30 cents, but I have made an agreement with the advertising company and we can give it a 10% discount if the demand is high."
Jiang Hao was holding a bowl of cold noodles, said something casually, and couldn't help but start using his chopsticks.
He would only act according to Chu Tianyao's words, and other things were not his thing to consider.
Jiang Hao feasted on the side, while Chu Tianyao explained:
"Traditional paper flyers only cost a few cents, but their mobility is too poor, their advertising effects are not ideal, and it is difficult for people to remember them."
Having said this, Chu Tianyao looked at the other customers in the shop.
"In total, although the cost of advertising fans is high, they are actually better because of their strong liquidity, longer retention time, and better advertising effects. Therefore, it is actually more cost-effective to choose advertising fans."
After hearing Chu Tianyao's words, Lu Qiuyu followed Chu Tianyao's gaze and looked at the surrounding tables of guests.
At some point, the quiet shop was already filled with customers, and many of them were holding plastic advertising fans, fanning themselves casually.
Seeing this, Lu Qiuyu also fell into deep thought.
These passers-by who receive the advertising fans will not just throw them into the trash can, but will unknowingly take them with them or even take them home.
In this way, just an advertising fan is enough to radiate to a household, greatly improving the advertising effect.
"Okay, I admit you are right."
Withdrawing her gaze, Lu Qiuyu glanced at the empty bowl in front of her, then raised her hand again:
"Boss, add another bowl of cold cake, no...two bowls!"
After saying that, Lu Qiuyu glanced at Chu Tianyao, and a pair of dimples appeared on his face.
…
afternoon.
Tsingtao Beer's Lucheng office.
The office is on the first floor of an office building. It is not large, only about twenty square meters, and has more than a dozen desks.
At this time, all the salespeople who had gone out to do sales during the day also returned to the office one after another.
Everyone looked dripping with sweat.
Even Chen Feipeng, who was sitting behind his desk, couldn't help but pull off his tie, looking a little restless.
"It's already September, why is it still so hot in Lucheng?"
Xiao Zhang from the office had just returned, complaining and waving the plastic fan in his hand.
"Xiao Zhang, where did you get this fan? Lend me a fan."
A female colleague stepped forward, took the fan from Xiao Zhang's hand, opened her collar and started fanning inside.
Everyone wears shirts, and the male colleagues can still button up two buttons, but this is a hardship for the female compatriots.
"Wait a minute, show me your fan!"
When Chen Feipeng looked up, he happened to see the fan in the woman's hand.
"What? Manager Chen, what's wrong with this fan?"
After hearing Chen Feipeng's words, the woman subconsciously handed over the fan before she could take a closer look.
When Chen Feipeng looked at the advertisement printed on the plastic fan in his hand, his expression suddenly changed.
“The first Lucheng Beer Festival? Why didn’t I know?”
His heart suddenly moved, and Chen Feipeng looked down. On the colorful advertising fan, there were written information about the discounts of this Oktoberfest, and there were also major participating merchants.
There is not much content and you can read it in one glance.
The Oktoberfest only lasts for half a month. Anyone who goes to a participating store can participate in this so-called Oktoberfest.
There is a 20% discount on drinks, and there are many additional gift rewards for guests who spend more than 100 yuan.
Just by looking at it, the content of the event is very tempting.
And Chen Feipeng even noticed a line of small words at the bottom of the advertising fan.
The final interpretation right of this event belongs to Xingyao Winery.
He slammed the fan on the table. At this moment, the temperature was clearly over 30 degrees, but Chen Feipeng felt a sudden chill in his heart.
He never expected that just a few days later, Chu Tianyao would actually do something like this.
"No wonder I visited so many stores today, but these bosses no longer order our products. I dare to go to this beer festival."
When several salesmen heard Chen Feipeng's words, they all suddenly realized it.
They ran all day despite the high temperature, but found that the order volume was much less. It turned out that the problem lay here.
To participate in this beer festival, you don't have to pay a penny for the goods. Chu Tianyao will also deliver the beer to your door, and will also send special personnel to carry out marketing activities. They even save the advertising fee in the store.
With such a good thing, who would want to buy beer from other brands?
"Manager, if you ask me, it's not a big deal. It's just a few restaurants. As long as we sign a contract with Xie Zhenhua, the beer business of this Lucheng nightclub will be ours from now on."
In the office, Xiao Zhang looked at Chen Feipeng and said.
Hearing this, several salesmen also nodded and echoed:
"Xiao Zhang is right. Even if this advertisement is good, I guess there won't be much business by then."
"That's right, there won't be too many businesses participating in this beer festival, so it's not a big concern."
Naturally, they can't bear to go out in the bright sun every day to check sales results door to door. In their view, it's just a few restaurants, and they can't sell many cases of beer in a month anyway.
On the contrary, if we cooperate with Xie Zhenhua, it won't be long before Tsingtao Beer can gain a foothold in Lucheng's nightclubs, which account for the bulk of alcohol consumption.
After hearing the words of his subordinates, Chen Feipeng also nodded.
But having said that, he still felt a little uneasy when he looked at the advertising fan on the table.
He always felt that this beer festival organized by Chu Tianyao would not be so simple.