On September 3, an advertisement appeared on the headlines of Lucheng Commercial Daily.
For this headline, Chu Tianyao spent a lot of advertising money.
On that day, the sales team organized by Jiang Hao shipped out six thousand advertising fans in one day.
Now, even the aunts picking up their grandchildren at the school gate each hold an advertising fan in their hands.
That afternoon.
For businesses that participated in the Oktoberfest, attendance rates almost doubled.
Many merchants even spontaneously put up advertising banners outside their stores.
20% off drinks.
Guests who spend more than 100 yuan can also receive free drink vouchers.
Of course, this drink voucher is also from Chutian Yaofa, but it cannot be used on the spot and can only be used as a deduction for the next consumption.
The customer happily received the voucher and thought he had made a profit, but this thought would actually prompt him to make repeated purchases.
Such little routines are conducive to cultivating repeat customers, and Chu Tianyao has naturally seen many of them in his previous life.
Coupled with the Oktoberfest atmosphere deliberately created by Chu Tianyao, ordinary people flocked to it even more.
After all, he has not forgotten that this is a city known as the Chinese Wine City.
Although the people of Lucheng love liquor, in the hot summer, when most restaurants do not have air conditioning, who would refuse a bottle of cold and refreshing beer?
…
Xingyao No. 3 Factory, in the office.
The phone on Chu Tianyao's desk has never stopped. In just half a day, he received calls from more than a dozen hotel owners, wanting to participate in the beer festival held by Xingyao Brewery.
There is no way, the customers have gone to other stores, these businesses are lying if they say they are not in a hurry.
After some inquiring, they found out about the Oktoberfest. Without any hesitation, everyone called the phone number on the advertising fan.
There is no threshold for participating in the Oktoberfest. On the day after making the call, Jiang Hao led people to the door to hang up the Oktoberfest billboard designed by Chu Tianyao himself.
"So far, a total of forty merchants have signed up to participate in the Oktoberfest. I estimated that even if each store sells an average of thirty cases of beer a day, the sales volume of the Oktoberfest in one day can reach 1,200 cases."
In the office, next to Chu Tianyao's desk, there was another desk at some point, and the person sitting at the desk was Lu Qiuyu.
At this time, Lu Qiuyu was making calculations with his calculator, and finally raised his head to Chu Tianyao and said:
"Including the sales at the Oktoberfest, Xingyao Brewery's daily sales volume in the four counties and three districts of Lucheng is only 14,000 boxes, and its market share is about 30%."
Hearing Lu Qiuyu's words, Chu Tianyao gave a rare nod and praised: "He is indeed a top student who graduated in business administration."
Seeing that Chu Tianyao still looked calm, Lu Qiuyu sighed: "The two major channels for beer sales are catering and retail. Now we only rely on the Oktoberfest to win forty restaurants.
Tsingtao Beer still has considerable advantages in the catering channel."
"In addition, we are almost completely defeated at the retail end. Both Lanjian and Shancheng have adopted a pre-supply model to firmly grasp the retail channel. Our performance at the retail end is far inferior to these two major provincial manufacturers."
Although the Oktoberfest has brought hope to Xingyao Brewery, it is undeniable that Lu Qiuyu underestimated the competitiveness of the current beer market.
Moreover, the Oktoberfest only lasts for half a month. If Chu Tianyao cannot firmly grasp the catering channel within this half month, it will be impossible to compete with other major companies.
How could Chu Tianyao not understand what Lu Qiuyu said, but the current effects of the Oktoberfest are far from what Chu Tianyao expected.
"Don't worry, let the bullets fly for a while!"
Chu Tianyao took out a cigarette from the cigarette case and smiled softly.
This battle has just begun!
After hearing Chu Tianyao's words, Lu Qiuyu couldn't help but frown slightly as she looked at this guy smoking.
…
Early the next morning.
Since last month, Chu Tianyao has provided high-temperature subsidies to workers in the factory, with each worker receiving a subsidy of ten yuan, which lasts until September.
In this era when it is extremely difficult for private enterprises to pay wages on time, Chu Tianyao took the lead in introducing high-temperature subsidies, which naturally aroused applause from the workers in the factory.
After joining Xingyao Winery, in just a few months, they not only received a salary increase, but also received subsidies, which is not even a benefit for state-owned enterprises.
The people at the bottom not only live a simple life, but also have simple thoughts.
With a boss who values the interests of his employees, the workers below work much harder.
Fishing at work would be looked down upon in this day and age.
It was early this morning.
Chu Tianyao was sitting in a noodle shop opposite the factory eating noodles.
The noodle shop is opened by a middle-aged couple, both of whom are from Yibin. They make authentic Yibin burning noodles, and paired with a bowl of rich noodle soup, the taste is needless to say.
Just as Chu Tianyao was about to enjoy his breakfast, the group strode into the store.
"Old Wang, each person has three taels of bean soup noodles. Please send more whistles and hurry up. The brothers are all starving."
The leader of the group was a lean man with a crew cut. Perhaps he had been running outside for the past two days, so the man's skin looked a little dark.
As soon as he heard this familiar voice, Chu Tianyao also looked up.
"Brother Yao, why are you here too?"
Before Chu Tianyao could speak, Jiang Hao was the first to notice Chu Tianyao sitting in the store.
"What's the matter with you kid? You didn't sleep all night last night?"
Chu Tianyao looked up at Jiang Hao and found that not only Jiang Hao, but also the seven or eight people following him had dark circles under their eyes, as if they hadn't slept all night.
"Brother Yao, don't mention it. Ten more stores were temporarily added last night. The merchants were busy and the brothers were busy putting up billboards."
Jiang Hao sat across from Chu Tianyao and grinned at Chu Tianyao.
After hearing the reason, Chu Tianyao pushed his Yibin burning noodles in front of Jiang Hao.
"Come on, you can eat first... Brothers, thank you for your hard work. When the time comes, you can go directly to the finance department to get your overtime pay."
As soon as Chu Tianyao said these words, the people behind Jiang Hao were naturally excited.
No matter what era it is, overtime pay depends entirely on the conscience of the boss.
Jiang Hao had been hungry for a long time, and he was not polite to Chu Tianyao at this moment. He picked up his chopsticks and started eating first, not forgetting to mutter in his mouth:
"By the way...I have to ask people to go to Jiangcheng Hotel and Juxian Tower later. They also want to join our beer festival."
Hearing what Jiang Hao said, Chu Tianyao was also quite surprised.
These two restaurants are famous first-class hotels in Lucheng. The Oktoberfest has only been two days, but I didn’t expect that even these big hotels already know about them.
"It's hard to say that Brother Yao has a good mind and came up with the idea of a beer festival. All those businesses are rushing to find us for cooperation."
While Chu Tianyao was deep in thought, within a few minutes, Jiang Hao finished the bowl of noodles like a storm, wiped the grease stains from the corners of his mouth, and then turned to the boss and shouted: