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Chapter 96

September 6th.

The fourth day of Oktoberfest.

These should be the busiest days since the opening of Xingyao Factory No. 3.

Under the scorching autumn sun, more than ten people gathered by Jiang Hao were running outside almost every day. In order to facilitate contact, Chu Tianyao also provided him with a pager.

The effect of busyness is obvious.

In just four days, the number of merchants participating in the Oktoberfest has reached a hundred, which is more than twice the number three days ago. Even several floating dining boats that Chu Tianyao and Lu Qiuyu went to a few days ago

, also put up banners about the Oktoberfest.

In the 1990s, private enterprises sprung up like mushrooms after a rain, and the first choice of most ordinary people was to start their business in catering.

Even if it is a small restaurant, as long as the business is good, although it is a bit harder, it can still make a net profit of several hundred yuan a month.

However, in the past few days, because of the Oktoberfest's popularity, many small restaurants have begun to plan to join the Oktoberfest event.

As for these small restaurants, Chu Tianyao also refused to come to them.

In the office of Xingyao No.3 Factory.

Lu Qiuyu sat behind his desk in the smaller room and looked at Chu Tianyao with some confusion.

"There are a lot of these small restaurants. If you let them join, it will definitely affect the business of other franchised stores and indirectly affect the marketing effect of the Oktoberfest."

Lu Qiuyu didn't quite understand why Chu Tianyao agreed to let these small restaurants join the Oktoberfest.

You must know that the customer flow of these small restaurants cannot be compared with that of large hotels such as Jiangcheng Hotel and Juxian Tower. Letting them join will not be of any benefit to Chu Tianyao himself. On the contrary, it will also make other restaurants that have joined the franchise feel unhappy.

dissatisfied.

In front of the office window, Chu Tianyao reached out and opened the window, lowered his head and lit the cigarette in his mouth.

Through the window glass, he could see the busy workers in the workshop not far away.

"Have you ever thought about a question?"

Chu Tianyao blew out a smoke ring and asked: "Why are those merchants keen to join our beer festival?"

Upon hearing this question, Lu Qiuyu said without hesitation:

"Of course it's because of business. We supply goods for free and provide them with a 5% profit rebate. The most important thing is that I have studied that after Jiangcheng Hotel and Juxianlou joined the Oktoberfest, the attendance rate increased within two days.

Almost twice as much.”

Attendance has doubled and operating costs have actually decreased.

For these businesses, how could they not want to participate in such a huge good thing?

In the office, after Chu Tianyao heard Lu Qiuyu's words, he smiled bitterly and sighed: "Yes, but have you ever thought about where these extra guests come from?"

Upon hearing Chu Tianyao's words, Lu Qiuyu was about to speak, but was suddenly stunned.

Yes, these guests did not appear out of thin air.

Partly, this is due to the promotion of the Oktoberfest, which allowed guests who originally did not have a strong willingness to consume to participate.

But on the other hand, those stores that did not participate in the Oktoberfest were losing a large number of customers invisibly.

"We support those middle- and upper-level restaurants, and correspondingly, the business of these lower-level restaurants has plummeted."

Chu Tianyao put out the cigarette in his hand, turned around and looked at Lu Qiuyu, with a smile on his lips and said:

"Everyone earns hard-earned money, so there is no reason to drive them all away."

After Chu Tianyao's words came out, Lu Qiuyu sat on the seat and looked at the former with stagnant gaze.

Chu Tianyao's words surprised her a little.

This created quite a conflict with the business thinking she had accepted abroad.

In the 1990s, there was already a craze for entrepreneurship in Shanghai, and most of those who opened small restaurants were actually forced to lay off due to corporate restructuring.

Chu Tianyao naturally knew that in the 1990s when capital was rapidly rising, countless low-level businesses were announcing bankruptcy every day.

And they just want to support a family.

On September 6th, just after Chu Tianyao nodded in agreement, the number of stores participating in the Oktoberfest suddenly increased to 140.

Among them, the forty new stores are almost all small restaurants that can be seen everywhere on the roadside.

Moreover, this disorderly expansion is still going on.

On the major streets in the main urban area of ​​Lucheng, advertisements about the Oktoberfest are becoming more and more overwhelming.

Not only are everyone carrying advertising fans, but even the telephone poles on the streets are posted with advertisements about the Oktoberfest.

On the other hand, the two major breweries in the province, Lanjian and Shancheng, have also regained their spirits after the previous scandals.

They firmly occupy the majority of retail sales in the four counties and three districts of Lucheng.

This time, the two companies do not seem to intend to focus on the catering channel, but intend to continue to compete on the retail side.

From pre-sale model to price dumping.

Lan Jian took the lead in launching low-price products and seized nearly a quarter of Shancheng's retail channels in one fell swoop. Shancheng Beer was not to be outdone.

If you reduce the price by 5%, then I will reduce the price by 10%.

Two major manufacturers in the province have fired the first shot at competing for retail channels.

As for Tsingtao beer.

During this period, Chen Feipeng and others did not relax, and successively took over the beverage supply of three nightclubs and a restaurant owned by Xie Zhenhua, intending to work hard on the nightclub side.

In addition to these few companies, looking at Yanjing, Zhujiang and other large breweries, their share of the Lucheng beer market is rapidly being swallowed up by the other major breweries.

And these big foreign manufacturers don't seem to care much about this.

On the one hand, beer companies like Zhujiang Beer do not even have a formal office in Lucheng. Once the market changes, their response will be slow.

On the other hand, these large foreign manufacturers have their sights set on the more developed big cities along the coast, and naturally do not care much about the gains and losses of a third-tier southwestern city like Lucheng.

For them, the Lucheng market is just dispensable.

In this fight, the real unlucky ones should be those small third- and fourth-tier breweries.

There is no brand awareness, lack of promotion funds, and even no marketing plan. What awaits them is to declare bankruptcy in the face of competition.

Tsingtao Beer Lucheng Office.

Although he won Xie Zhenhua's order, Chen Feipeng couldn't be happy at all.

He made the decision privately and reached a cooperation with Xie Zhenhua at a 20% discount on the supply price, not only for the several nightclubs owned by Xie Zhenhua, but also for Xie Zhenhua's promise to help him.

After all, Xie Zhenhua has been involved in the business community in Lucheng for many years, and it goes without saying that he has many connections. With his help, Chen Feipeng estimates that he can sign at least 80% of the nightclubs in Lucheng within a week at most.

With a firm hold on the nightclub business, he can use this to expand his efforts into retail and catering.

However, Chu Tianyao's Oktoberfest has become more and more popular now. When he walks on the streets, shops with Oktoberfest banners can be seen almost everywhere.

Chen Feipeng estimated that with the Oktoberfest, Chu Tianyao occupied at least half of the catering channels in Lucheng.

One can imagine the pressure Chen Feipeng is feeling due to the two major provincial factories, Lanjian and Shancheng, which have occupied retail channels, and then the sudden rise of Xingyao Distillery.


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