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Chapter 97 Core Competitiveness

September 10th.

It’s almost half time for the Oktoberfest event.

So far, nearly 400 merchants have joined the Oktoberfest, accounting for almost 40% of the entire catering market in the main urban area of ​​Lucheng.

In the early 1990s, the most popular business for laid-off people was to open restaurants.

With the popularity of Sichuan cuisine, Cantonese cuisine, and Hunan cuisine, cuisine restaurants across the country are also blooming.

Of course, Sichuan Province is still dominated by Sichuan cuisine. Almost 80% of the restaurants serve Sichuan cuisine, and nearly 30% of them are all hot pot restaurants.

Sichuan people's love for hot pot has been imprinted on their taste buds since childhood.

Whenever you open a hot pot restaurant, regardless of whether the location is good or not, at least the business will not be too bad.

Almost all hot pot restaurants in Lucheng have put up Oktoberfest banners in the past few days.

Even in the weather where the temperature remains high, there are always people eating hot pot.

In the office of Xingyao No.3 Factory.

Chu Tianyao looked at the list handed over by Jiang Hao.

In just a few days, more and more businesses have joined the Oktoberfest. Although this development speed is expected, Chu Tianyao can't help but breathe a sigh of relief.

At least, this proves that his idea works.

"Brother Yao, now not only restaurants, but also food stalls want to join our beer festival."

Jiang Hao looked at Chu Tianyao in front of him and said, with excitement in his eyes.

When he first came to Xingyao Winery, he originally thought that he would be looked down upon by others because of his background as a businessman. However, he did not expect that Chu Tianyao not only did not dislike him, but actually entrusted him with important responsibilities.

These days, he is in charge of attracting investment for the Oktoberfest. Normally, those high-ranking restaurant owners even come to fawn over him in person, just asking for a spot to join the Oktoberfest.

Jiang Hao has been stealing the show these days.

"It's still the same old rules, and the conditions remain unchanged. As long as businesses want to join the Oktoberfest, we'll welcome them."

Chu Tianyao sat behind his desk and replied to Jiang Hao.

But after hearing Chu Tianyao's words, Lu Qiuyu, who was sitting at the assistant's desk, had a strange look on his face.

"If this continues, although our Oktoberfest will grow in size, the factory's profits will continue to decline."

Lu Qiuyu said slowly, with a hint of worry in her beautiful eyes.

All beers are sold at a 20% discount, and 5% of the profits have to be fed back to the merchants. Although the entire Oktoberfest has increased sales, it has dragged down the profit margin of the entire Xingyao Brewery.

"What is the average daily shipment volume in the Lucheng area recently?"

As soon as Lu Qiuyu finished speaking, Chu Tianyao turned around and asked.

Lu Qiuyu lowered his head and glanced at the information in his hand, and subconsciously said: "Eighteen thousand boxes."

Among them, nearly 8,000 boxes came from merchants at the Oktoberfest, and the rest came from the sales of Xingyao Brewery in the four counties and three districts of Lucheng.

It has to be said that Lu Qiuyu was a little surprised that Xingyao Winery could still have such sales in various places in Lucheng.

"not enough!"

After hearing Lu Qiuyu's words, Chu Tianyao shook his head.

Now if Xingyao Distillery is fully operational and produces day and night, its daily output may be around 30,000 boxes at most. Moreover, there was a backlog of inventory last month, and the inventory of Xingyao Distillery is still increasing.

.

The Oktoberfest is already halfway through, and Chu Tianyao’s goal is far beyond what is in front of him.



Several days passed in succession.

Not only has the influence of the Oktoberfest not declined at all, but it has been steadily increasing, and many businesses still choose to join it every day.

People have a herd mentality, and joining the Oktoberfest has real benefits for these restaurants.

Slowly, the market is becoming more and more accepting of the beer produced by Xingyao Brewery.

In particular, the newly launched Xingyao Beer tastes better than the old Jade Bird Beer, and is much better than the industrial water beer on the market.

Even in restaurants that do not participate in the Oktoberfest, many guests are accustomed to drinking Star Beer.

Lucheng, department store.

In the drinks area on the first floor, a young saleswoman dressed in a fashionable style was in trouble today.

Several customers wanted to buy Star Beer, but she had never even heard of it.

There was really no other way, so I went to my manager and reported the matter.

That same afternoon, following a call from his manager, a lean man drove a tricycle and delivered ten boxes of Xingyao beer to the department store.

As for the drinks area, which was usually unattended, there were suddenly a lot more customers today.

The placement of Xingyao Beer has also been moved from the bottom of the shelf to the most conspicuous position in the beverage area.

In just that one afternoon, ten cases of beer were sold out.

Situations like this also happen in major stores.

This caused some headaches for the owners of those retail stores. They chose to buy products from Lanjian and Shancheng in order to save money. However, they did not expect that the customers who were used to drinking these two types of beer would suddenly change their taste.

In desperation, they could only buy a few boxes of Xingyao beer, but they did not expect that since the Xingyao beer was placed in the store, their beer sales were much better than usual.

The most important thing is that the recycling price of wine bottles given by Xingyao Winery is one cent higher than that of Lanjian and Shancheng. In this way, they can save more than one yuan per box of wine.

Gradually, more and more retail stores began to choose to stock Star Beer.

After all, these stores have small inventories and temporarily switch to selling Star Beer, so there is no inventory pressure on them at all.

In just a few days, as the popularity of the Oktoberfest continues to rise, Xingyao Beer has become even more popular in the Lucheng beer market.

Unknowingly, Chu Tianyao also extended his hand from the catering channel to the retail channel.

In the office.

When Lu Qiuyu looked at the thick stack of orders in her hand, the expression on her pretty face seemed a bit surprised.

"how did you do it?"

Lu Qiuyu looked at Chu Tianyao and asked.

In the past few days, the other party had obviously done nothing under his nose, but why did even Lan Jian, the retail channel that was so fiercely contested by Shancheng, fall into Chu Tianyao's hands?

In Lu Qiuyu's hands, there were hundreds of orders from major retail stores in Lucheng.

Although each store does not purchase much, together they can ship nearly a thousand boxes a day, and more and more retailers choose to purchase from Xingyao Distillery.

You know, Chen Feipeng had tried his best to get involved in retail channels before, but the effect was never obvious. In the end, he fell behind Lan Jian and Shancheng.

Lu Qiuyu was very surprised as to what Chu Tianyao had done to convince these merchants so much.

"I have said that commercial marketing is just an auxiliary means. What can really be recognized by consumers is the core competitiveness of the product."

Feeling Lu Qiuyu's gaze, Chu Tianyao hung up someone's call and smiled slightly.

"What is the core competitiveness of the product?"

Hearing this sentence from Chu Tianyao again, Lu Qiuyu couldn't help but think deeply.


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