It’s August 30th, the wind is warm and the sun is beautiful.
Everything is ready for the hotpot restaurant to open today.
Chen Zui will also report to school today and become a freshman.
When he woke up and ate the eggs that his mother had prepared a long time ago, Chen Zui refused to send him off and walked down the red brick building alone. The Mercedes Benz was already waiting for him downstairs.
Sitting on the passenger seat, Zhao Wanrou, who is no longer charming these days, but is dressing more and more girlishly, said with a smile: "Hello, little brother."
Chen Zui coughed twice: "Senior, how can I get to the girls' dormitory building?"
"Bah! I'm not a senior, I'm the dormitory aunt who specializes in taking care of male students like you."
"Don't make trouble. If you were the dormitory aunt, how would you let the female students in the building live?"
"Glib tongue."
Accompanied by chatter and laughter, the Mercedes-Benz drove straight to Xueyuan South Road and stopped in front of the store.
Since Chen Zui reports for school at one o'clock in the afternoon, there is no need to rush to school.
Besides, the hot pot restaurant opened today, and he was a little nervous and a little looking forward to it. It was time to verify the results.
At this time, the sign of Korean BBQ was no longer on the store's front, so the name of the store was not wasted and was directly replaced with Haidilao.
However, Chen Zui did not follow all the rules and procedures of Haidilao. After all, the specific situation still needs to be analyzed in detail, and subsequent corrections will inevitably need to be made based on the actual situation.
At least considering the consumption level of students, Haidilao is not as expensive as Haidilao in terms of pricing. As for the cost, Haidilao, which has only one store, cannot actually get much discounts through various channels. In the beginning, the business
The strategy is to lose money in the early stage...
The key is that personnel management and operations require continuous accumulation of experience to improve efficiency.
Chen Zui estimated that it would be a blessing to be able to break even within two months.
Since today's opening is also the registration day for major schools, he also came up with the third marketing plan and launched it at the same time.
The first is a very common flyer. Yesterday, we already took care of 30 students and distributed beautifully printed flyers at the entrances of major colleges and universities. On them were printed the four major pot bases in the store, Sichuan Fragrance.
, clear soup, tomato and mushroom soup, and the most distinctive one is Jiugongge.
In terms of the price of the dishes, compared with nearby shops, they are cheap but not expensive. Today, we are not trying to make money, just full customers.
The second is the facade outside the store, and half of the street is covered with flags for the opening of the new store. In addition to fresh pictures of various delicacies printed on the flags, it also clearly states that parents will bring students to eat.
20% off single purchase.
The third type is relatively more complicated. It is a set of retention methods for customers after dining in the restaurant. In addition to giving discount coupons, free membership cards and discounts, there are many benefits for secondary consumption. All in all.
These are some conventional marketing methods.
As for how to fission the customer base in the future, it still needs to be done step by step.
Since it was just eight o'clock, I could see from the door that the store manager had no customers.
The interior decoration of the store has not been significantly changed, but has been slightly adjusted to make the colors no longer dull and make the decoration more dynamic in order to cater to the students' aesthetics.
When Chen Zui and Zhao Wanrou walked into the store, the ten employees upstairs and downstairs all greeted the big boss and the little boss warmly when they saw them entering the store.
Among these ten employees, in addition to the two cutters, there is also a receptionist, a noodle chef, three waiters, and three waiters.
At present, the master-apprentice system cannot be implemented. Although these people have similar catering experience, they are all new to a strange environment. A clear division of labor will make it less likely for them to get confused.
Chen Zui and Zhao Wanrou planned to wait for some of these people to do well, then select a few good ones to be promoted to masters, increase their income, and then implement some of the ideas and policies in the plan bit by bit.
Of course, this is another story.
The goals of these employees today will be good if they are not chaotic.
Therefore, at the important morning meeting on the first day of opening, Chen Zui, who was promoted to the small boss, looked at the ten employees in the store and said gently: "Follow our service standards, don't be messy, don't be busy, everyone is responsible for their own duties."
It’s just a mess, come on.”
It didn't have much nutrition, but it received warm applause.
Zhao Wanrou waved her hand and everyone dispersed. They rushed to the back kitchen to look at the raw materials. The waiters wiped the tables and chairs in a hurry.
I don’t know when the first customer of this new store will be able to come in.
Just as I was thinking this, someone actually opened the door this early in the morning.
Several waiters were immediately ready to greet you, but a middle-aged man carrying a small bag grinned: "Hello, is your boss here?"
Wang Keke stood guard at the door of the store and asked, "Tell me if you have anything to do."
"Hello, hello, I'm a salesman from Fresh Orange. I don't know where your family is..."
Zhao Wanrou smiled from a distance: "Good guy, I thought you were a guest."
Chen Zui: "The salesmen are here, will the customers be far away?"
…
At around ten o'clock, after two hours of hard waiting, the new store finally welcomed customers.
This is a father and daughter. The father is obviously here to send his daughter to school. He is holding a flyer for the store in his hand. After two days of simple training by Chen Zui, the waiter warmly welcomed them.
Needless to say, I brought tea and water, and also kindly gave me a warm towel to wipe my hands with.
Not only that, after they ordered their meal, several plates of free appetizers were served first.
When they were about to finish eating, they not only enjoyed the acrobatic skills of the noodle-slinging master, but the waiter also served the small cake Zhao Wanrou ordered yesterday, with four big characters written on it, "Academic Success".
The cakes are very small, so the batch cost is certainly not high, and customers certainly understand that.
But isn’t this wonderful blessing what every parent who sends their children to school expects?
Therefore, amid the laughter and laughter, the first table of guests was very neat, and they applied for free membership cards without any trouble, and got discount coupons for the new store.
Immediately afterwards, I don’t know whether it was because the flyers were exerting their power or because the meal time was approaching.
More and more parents brought their students into the store, and they had a real experience in this newly opened store. In 2008, there were really few restaurants that could provide services.
Of course, the taste is not bad either. Jiugongge is very popular and people are sweating profusely after eating it.
People who don't like spicy food can also taste the difference between tomato pot and mushroom soup pot. It's not as delicious as in food shows, but it's novel enough to make people remember it.
Seeing that the store is getting busier and busier, there are more and more people.
Chen really didn't want to leave, but he looked at the time, said a few words and walked out of the store.
The noodle chef is a young man, so I trust him. He has gotten to know Wang Keke a little better in the past two days. When he saw Chen Zui leaving, he asked: "Sister Keke, what are you doing, little boss?"
Ah, it’s the first day of business today, is there anything more important than this?”
Wang Keke: "He...he went to register. He also went to college today..."
Bro:"????"
Just as he was talking, Zhao Wanrou passed by the two men and opened the store door, calling out: "Chen Zui."
Facing the hot midday sun, Chen Zui turned around and asked, "What's wrong?"
Zhao Wanrou came to him, showed a bright smile, and handed him the small cake: "I also wish you success in your studies."