Wu Yao nodded, and then continued to explain: "I know that you have strong learning ability and very innovative creativity. These are shining points worthy of recognition. So you must do it well. Don't take too long, I can only
Give you two weeks."
"Two weeks?"
Zhang Haidong's eyes widened again.
To know about a Christmas event, it took nearly a month of research and two weeks to do group-wide marketing. It can be said that time is very tight.
And it must be loud and deeply rooted in people’s hearts.
This is an extraordinary challenge!
"Yes. It only lasts so long.
Others will not keep waiting for you to rise and give you opportunities.
The internal transfer personnel and money from Guangying Group will soon arrive, and there won't even be a chance to breathe.
And according to the inside information I know, the son of the chairman of Guangying Group has also returned from testing waters in foreign capital markets.
He is well versed in the tricks of the capital market, and in this battle, our opponent is already playing tricks."
Wu Yao said seriously.
"Okay, I understand. I will try my best."
Zhang Haidong made up his mind.
"Go ahead."
Wu Yao waved her hand, Zhang Haidong stood up and walked out.
…
General Manager's Office.
General manager Wang Wei is drinking coffee.
The door was pushed open and Wu Yao walked straight in.
"Here we come, Xiao Wu."
Wang Wei stood up and greeted quickly.
"Hmm. How's the news from you?"
Wu Yao sat down and asked.
“I got the news after asking several friends.
And the news is very accurate.
In about a month, Guangying Group will take action against us.
Just like the annexation of Tianhong Group, it is an all-out attack on us with no room for breathing room.
After swallowing us, they will sweep across the entire Donghai Province."
Wang Wei said seriously.
Wu Yao frowned: "Are they rich in cash?"
"It's not very rich, but it's more than enough to swallow us!"
Wang Wei replied.
"After Guangying Group swallowed up Tianhong Group, the stock price has more than doubled.
Their stock price is now 240 yuan per share.
The total market value is approximately 18 billion.
If the company cashes out and hits us all at once, it will at least be able to cash out more than 5 billion in cash to hit us.
Add in their company's internal cash flow, how much do you think it is?
Given the current size of our Huahe Group, the possibility of winning is extremely slim.
If it had been anyone else, he would have been laughed at long ago.
Isn’t it worth a lot of money to be acquired?”
"so much!"
Wu Yao said in surprise.
You can just hang it up right away!
Then she gritted her teeth and said: "There is no way, this is the capital market. Once you have the first mover and reserve advantages, making money will snowball and no one can stop it.
Small businesses can either survive in the cracks or be squeezed out and swallowed up."
Although angry, this is reality.
Huahe Group will definitely not surrender easily.
"I can't help it, who asked me to get up early!
The current situation is not that a group is dealing with us, but thousands of investors working together to deal with us.
Those investors poured in a lot of hot money and bought the rising Guangying Group shares at high prices. Who can withstand this?
Our current main focus is on fast-moving consumer goods companies, and we are not a technology company like Huawei that focuses on technology patents.
Others can eat patent royalties until they die, can we do that?
There is basically no chance of winning.
If there is a glimmer of hope, it is that we can make a great turnaround in marketing.
By taking a preemptive strike, the first wave of money that Guangying Group burned in was wasted.
The confidence of stock investors is limited. They cannot accompany Guangying Group to burn money all the time. They will also sell.
In the same way, the China Securities Regulatory Commission is not blind. As long as the annexation is unsuccessful, the stock price will naturally fall.
Only then can we look for opportunities to fight back.
This is also the only chance.
There is really no way, we cannot short-sell the stocks of China Mainland, otherwise we can spend all our hot money and fight them to the death."
Wang Wei said seriously.
"Well. Now all three marketing departments are doing planning, right? I only use Zhang Haidong here."
Wu Yao nodded.
"Yes. Our marketing planning team was established late, so the results are slightly worse, and we have no experience.
I can only do my best to make up for it.
Zhang Haidong is a talented person, and his creativity is close to life and is unimaginable by us, so it is very suitable for the public."
Wang Wei couldn't help but admired.
"That's because these so-called academic students are limited by their fixed thinking. They will only refer to books and existing examples for reference, and they are required to proceed steadily.
Just like those Internet routine novels, once you read a few of them, you will know what method will be used to slap you in the face next.
This group of people is our foundation and we need a steady and steady team.
But if you want to win by surprise, you have to rely on surprise soldiers.
Zhang Haidong is our special soldier.
Although he is thirty years old, his mentality is that of a seventeen- or eighteen-year-old child whose worldview seems to be very radical, full of ideas, and daring to take risks.
Just like the first cup of coffee in autumn, when I first heard about this idea, I thought it was very earthy.
It’s nothing more than deceiving young lovers out of their money!
What’s new?
But what about the reality?
When it comes to extremes, it becomes fashionable. Everyone is following it.
The same goes for the Christmas activities, which seem a bit absurd and creative, and are absolutely the opposite of what you would find in a college textbook.
But consumers just like it, and people just like it.
Therefore, when it comes to attacking the Light and Shadow Group, I want to bet on Zhang Haidong.
Of course, if it really doesn’t work, I don’t have no backup options.”
Having said this, Wu Yao gritted her teeth.
"What back-up plan?"
Wang Wei asked.
Wu Yao raised her eyelids and said: "Send him to the Light and Shadow Group...
…
Become a commercial espionage!"
"..."
"How are the people you arranged there now?
As far as I know, the son of the chairman of Guangying Group has some shadow of the yakuza abroad.
And he has quite a lot of experience in counter-commercial espionage.
Not to mention whether Zhang Haidong will go. Even if it were in the past, I'm afraid he would not be his opponent."
Wang Wei said seriously.
"The person I arranged will not be exposed. At that time, there will be no backup plan. Zhang Haidong has a sincerity and is a good material."
Wu Yao's eyes revealed a profound look.
…
"Why did you bring me food? You're not tired!"
In Sister Zhang's small grocery store, Zhang Haidong served the steaming meal to Du Jing.
"I'm going to get busy today. Maybe you won't be able to eat the food cooked by your husband in the next few months. Today is the last meal."
Zhang Haidong smiled and opened the rice bowl.
Inside is steaming hot pot pork.
The fragrance overflows.
"Are we going to get busy? Yes, our family still has foreign debts that have not been repaid. Husband, you should pay attention to your health when you are working hard.
You don't have to worry about me, there's nothing wrong with you.
I'm used to this job."
Du Jing said, gently picked up a piece of meat and fed it to Zhang Haidong's mouth: "You should also take a bite."
"Okay. I've eaten."
Zhang Haidong swallowed the meat and then said: "Remember to go home and bring the rice bowl back tonight. I'm going home first. I'm busy with planning right now, so I have to hurry up."
"Bo!"
Du Jing kissed Zhang Haidong on the face, and then said: "Okay. Thank you for your hard work, husband. I will make it up to you when I go back tonight."
…
After eating with his daughter, Zhang Haidong sat quietly in another bedroom.
Now that I have two bedrooms at home, I can have an independent space to think quietly.
Irritated, he lit a cigarette and then opened the information given to him by Wu Yao.
15% profit on food…
Clothing profit 17%…
This is simply funny.
Even if you can write copy yourself, even if this marketing can become popular all over the country, merchants will not stay with you.
Zhang Haidong still has the shadow of 18 years old in his mentality.
He stubbornly believes that if you want to do something, do it from scratch.
Instead of using discounts to impress consumers first, and then resorting to evil-minded monopoly mania later.
Consumers are scolding them because the capital market’s routines are too deep and dark.
Once it declines in the middle and later stages, it cannot rise in terms of reputation.
25% profit on food…
30% profit on clothing…
Zhang Haidong changed the profit margin above.
This makes sense.
Follow this standard.
After all, there is still a review by the company's senior management, and they will take a look at it themselves.
Putting down his pen, he started thinking again.
He smoked cigarettes one after another, and soon the whole room was filled with smoke, like a fairyland on earth.
He finally understood that when a person is upset, it is reasonable to smoke as many cigarettes as possible.
Guangying Group is very powerful, and their shopping malls, like Huahe Group, have enough counters.
Apart from Jinxiu Group, Huahe Group does not have any advantages.
Or we can only solve the problem from the psychology of the people.
As long as the people like it, we must do it no matter how difficult it is.
Whether the people like you or not, who do you think you are?
Zhang Haidong put out the cigarette butt, closed his eyes and rubbed his temples.
He tried hard to think about this matter using his 18-year-old world view.
You have to put yourself into it, know what you need most, and under what circumstances you will pay for it.
Only in this way can we get closer to people's lives.
What do today’s young people need?
efficiency……
People already spend a lot of time at work, and are constantly being exploited to work overtime, leaving almost no time for leisure.
So outside of work and life, what is required is efficiency.
Why are McDonald's and KFC so popular? Is it because their food is delicious?
It’s nothing more than fried chicken nuggets, who doesn’t know how to make them?
Just because they serve food quickly.
There is no need to wait for a long time after ordering the food like stir-fry.
As a result, even sitting there feels like a lot of time has been wasted.
Is it because there is really no time?
no……
It's because ordinary people's leisure time has been exploited by capitalists.