Chapter 085: The Significance of the Cripton Acquisition
"Manager Cheng, aren't our customers at Coastline cinemas or cinema chains?" a sales department employee asked curiously.
Cheng Yangze shook his head with a smile and said, "Of course not."
As soon as these words came out, dozens of key employees in the sales department immediately whispered. Coastline's current revenue comes from theater chains and movie theaters. If they don't buy the company's products, how could Coastline be where it is today.
"In order to clearly understand who our customers are, we must first clearly define what products we sell." Cheng Yangze looked around the crowd and said, took a drink of water from a water glass, and then continued:
"The company has developed holographic movie projection equipment, but the product we sell is not a hardware device, but an immersive movie-watching experience. And our customers are not theater chains or movie theaters, but final consumer movie fans. We bring them
A new movie-watching experience service..."
"...Whenever this issue comes up, it always reminds me of the Vertu mobile phone. After Apple came out, Vertu became a mobile phone specially produced for collectors. It can make more money, and Nokia died.
, vertu is still there. So, who are your customers and what products are you selling? It is a very difficult question to answer but it must be clarified. If you don't know it clearly, you won't be able to sell it."
Having said this, Cheng Yangze drank the last water in the water glass, "That's it, think carefully about who your customers are. The company's products can not only be used for watching movies, they are highly imaginative high-end products."
Technology products, such as real estate, are also potential customers."
"The real estate model is useless after it is sold out, and the model is expensive to build and is one-time. But our holographic imaging is different. Although the imaging screen is the same as the model, it can only be viewed and cannot be touched and interacted with. This is
There are technical issues, but it already has strong competitiveness, that is, reuse, so real estate developers are actually our customers."
"Who are your customers? If you understand this, you can sell your products quickly. OK, I hope everyone can give a dazzling performance report in the next performance appraisal."
After the meeting ended and everyone dispersed, the employees at the scene realized that their boss had been secretly observing behind the scenes for so long, and they immediately greeted Ye Hua one after another.
Previously, everyone was listening intently to Cheng Yangze's teaching of marketing experience. They were so engrossed that they failed to notice Ye Hua. After all, all employees in the sales department had to go out to run business, and bonuses were also linked to performance.
In addition to signing super large orders of hundreds of millions, hundreds of millions or even billions at every turn, Coastline Company's sales department has so many people and also needs to expand other small businesses, which adds up to a huge sum.
of sales.
"I'm sorry, Mr. Ye." After everyone dispersed, Cheng Yangze hurriedly came up to greet him. Seeing Ye Hua give up with a smile, Cheng Yangze asked: "Mr. Ye, what are your orders?"
"I thought you were staying in that store to continue selling your Robela underwear." Ye Hua teased with a smile, took the chair next to him and sat down, and added: "I didn't have any instructions, but I happened to see you
The general manager of the sales department was actually very curious. But after listening to your eloquent speech just now, he gave orders."
"I would like to hear the details, Mr. Ye."
"Come with me to watch a Japanese show around July." Ye Hua said in a relaxed and casual tone.
"Japanese?" Cheng Yangze was stunned for a moment.
Ye Hua nodded and said seriously: "But besides cheering for the women's football team in the Olympics, the real purpose of this trip is to go to Sapporo, Hokkaido, to acquire Cripton Future Media. This is a key step for Coastline's future strategic layout.
chess."
"Cripton Future Media? Uh, sorry, Mr. Ye, what kind of company is this?" Cheng Yangze was stunned for a moment and said rather awkwardly.
"A sound production and music software production company, one of the core leaders of the two-dimensional cultural trend, you, an old man born in the 1970s who sells luxury underwear, don't know it is normal." Ye Hua said with a smile.
The name Cripton Future Media may be unfamiliar to most people, but the products of this company include Hatsune Miku (hatsune miku) produced by Yamaha, Luo Tianyi and many other two-dimensional virtual singers.
As everyone knows, Hatsune Miku is also a two-dimensional idol for a group of otakus born in the 80s and 90s.
"The acquisition of Cripton Future Media will play an important role in the market development of Coastline's next-generation products. The acquisition of this company is not based on how many direct economic benefits it can bring. As you said, experience. This will have a great impact on Coastline's next-generation products.
First-generation products are quite critical." Ye Hua stopped laughing and said seriously:
"As the backbone of the current two-dimensional culture, the post-80s and post-90s occupies an important position in the spread of acg culture. They are creating more meteor language, popular items, popular concepts and spreading these elements. The big guys are all here
Quickly enter the market and deeply develop the so-called two-dimensional group. If we don’t act quickly, it will be too late.”
"Hatsune Miku quickly gained market share in Japan as soon as it went on the market, and greatly changed people's definition of idols. Yes, the core element that really attracted my attention was not the company itself, but the re-establishment of the virtual singer.
It defines an idol. An idol who never loses his qualifications and never ages. His appearance is always youthful and energetic. Moreover, due to its ugc characteristics, it highly bonds the distance between idols and fans. Fans themselves can also produce or 'train' idols.
"
"These elements allowed virtual singers to quickly sweep across Japan, changing the concept of idols and singers. As a result, Hatsune Miku gained a large number of fans. Later, a popular song "Song of Onion", "The World's No. 1
"Her Royal Highness" has set off a climax, and a group of people in China are gradually obsessed with virtual singers, including the booming development of the entire second-dimensional culture and the birth of various virtual singers such as Luo Tianyi..."
Having said this, Ye Hua paused for a moment, and Cheng Yangze handed over a glass of water as he wished, took a sip, and continued: "There is no doubt that those born in the 80s and 90s are the core consumer groups of the contemporary era, and further subdivisions
The 'otaku' group also accounts for a large proportion, and by using an unprecedented experience to get their g-spot, our products can successfully open up in the market."
Cheng Yangze thought about it, and after a moment he said uncertainly: "Mr. Ye, so the purpose of your plan to acquire Cripton is to further promote the new trend of this group in ugg and acg elements from behind the scenes..."
Ye Hua nodded slowly: "In the past, virtual idols could only exist on the screen. Now we have decided to bring them from the screen to reality, and further promote the characteristics of CGU, using holographic technology as an opportunity to bond the distance between idols and fans.
Further sublimation, most of the fat house owners have mines at home, but it is not easy to make money."
"So the customer positioning of our next product is the final consumer. Just imagine this scenario. A consumer who is a fan of the second dimension purchases a set of our products, the lovely Hatsune Miku or other virtual songs he likes.
Ji, the virtual idol, can jump out of the screen, interact with him, chat, sing and dance for him, and can also remind him to get up on time and remind him of his schedule... To put it simply, take your favorite virtual idol home.
It can also be 'trained', and the dead houses with mines will definitely fall."
