What's interesting is that just before the service company's store was gradually getting ready, it was about to open.
The brother unit of "Polar Bear" is of course also a faint competitor - "Yili Food Factory".
He actually took the lead in diversifying his business.
On April 20, the Republic’s first Western-style fast food restaurant, Yili Fast Food Restaurant, officially opened in Xirongxian Hutong at the south entrance of Xidan, Beijing.
It should be said that the opening ceremony created quite a stir.
Amidst the beating of gongs, drums and the sound of firecrackers, "Yili" invited the mayor to cut the ribbon in person. Luo Yang, who accompanied him, also appeared in news photos with the mayor.
Journalists from Western countries in Beijing came to Beijing upon hearing the news. A press release published by the Associated Press compared it to "another step forward in the reform and opening up of the Republic."
As a result, after reading the report, the people in the capital also flocked to the place, rushing to come from all directions in the capital.
The purpose is to taste hamburgers and ham sandwiches and experience a freshness that has never been experienced before.
Not to mention, when people walked into the restaurant, they were not disappointed.
Soft music hits your face, and the air conditioner brings fresh and pleasant air.
The 150-square-meter restaurant is elegantly and luxuriously decorated.
On the right side is a row of bright large mirrors, which makes the limited space wider.
Cream-colored patterned high-end decorative panels are inlaid on the walls and ceiling, and neat square tables and elegant seats are arranged in an orderly manner.
The adjustable lights gently shine on the clear water-polished floor, giving the restaurant a layer of warm color.
Especially there are many new things here that people have never seen before.
After customers wash their hands, there is a small hot air machine on the sink that can dry their hands in less than a minute.
The waiter who issues the invoice uses an electronic computer, which is fast and accurate.
At the pick-up area, the food customers want is placed in a plastic tray, which is very convenient to carry.
And cold drink cups, spoons, and straws are all disposable...
In short, all these things, which were the most fashionable at the time, opened the eyes of the people of the capital.
It also makes them happy to experience the modern Western lifestyle firsthand.
Not long after it opened, the daily sales of "Yili Fast Food Restaurant" easily reached six to seven thousand yuan.
Judging from the consumption level of society at that time, this was undoubtedly a sales miracle.
However, just when the news media spared no effort to report and promote it, the society triggered debates about "whether Western food meets Chinese tastes" and "whether the average price of 20 yuan is too expensive."
However, Hong Yanwu was very dissatisfied with the flourishing business situation of "Yili Fast Food Restaurant".
It must be made clear, he is not being jealous, but he sees clearly.
Because despite several years of head start, Yili's first attempt in the fast food field was not very successful.
Why do you say that?
First of all, "foreign fast food" with "righteousness and profit" is essentially fake.
After inspecting many countries, the "Yili" manufacturer finally chose to cooperate with a Hong Kong businessman who is close to the mainland.
But the strength of this Hong Kong businessman's catering company is not that great, it is just a small company.
Naturally, the foreign tastes brought are neither authentic nor the ability to introduce new things.
Secondly, at that time, local companies could not produce the restaurant’s decoration, lamps, consumable supplies, and tableware.
Most of them need to be imported, which creates a huge capital consumption gap.
In addition, the cooperation of this restaurant itself is mixed with some political cooperation atmosphere, and the operation and management are completely unable to keep up.
The shortcomings of the domestic system remain the same, which leads to serious waste among employees and further reduces profits.
As a result, the sales price of this fast food restaurant has no advantage and the profit margin is not high.
In terms of experience, this place is completely incomparable to "Maxim" and "Moscow Restaurant".
As a result, people from the literary and art circles, sports bureaus, and the press who mainly patronize this place will never come back again after patronizing it once or twice.
They are just trying something new, and no one is stupid. Only those who are dizzy will become repeat customers.
So all in all, the cause of the failure was actually laid from the very beginning. It would be unreasonable for this business to be unfair.
This is why in the original history, "Yili Fast Food" did not develop after all, and it was half-dead until 2002.
Then along with the demolition and reconstruction, it quietly disappeared into the dust of history.
Therefore, Hong Yanwu only sympathized with "righteousness and interests" and had no envy, let alone pressure.
On the contrary, he was very disdainful and dissatisfied with Director Yang's idea that "the service company has taken too small a step forward."
He even resolutely refuted his absurd idea of changing the unopened restaurant of the service company into a "Western-style fast food".
"Big factory director, I'm not telling you, this is wrong! Is it okay to just look at other people's children? Aren't you afraid of hurting the hearts of your own flesh and blood?"
"I'm telling you, it's just superficial that they are so lively. We have to calculate the cost-effectiveness. Isn't the cost of running such a restaurant equivalent to building an instant noodles production line? And we will have to continue to invest foreign exchange resources in the future."
"On the other hand, our retail outlets can bring back some foreign exchange every month. Which one is more cost-effective here or outside?"
"What's more, how many people do they use, and how many people do we use? If we really calculate the profits created by each person on average, we are no worse than them.
"Also, Yili operates Western-style fast food because it has unique advantages. It takes advantage of its reputation and product structure. It was founded by the British and is an old brand from Shanghai to Beijing. It has been in business for so many years.
, when it comes to bread and chocolate, people in the capital recognize their family and think it is authentic. They can also reduce a lot of costs by using their own products."
"And our 'Polar Bear' is a leader in the field of cold drinks. This does not mean that we have nothing to do with it. But if you want to compare with others, you will be at a disadvantage. Besides, if you want to imitate others now, it is called imitating others. If you fail, you will be ridiculed.
Not to mention, even if you finish it, you will have a reputation as someone who is out of touch with others. How should you calculate the credit for this?"
"The most important thing is that the investment in 'righteousness and profit' is too great. This is a desperate approach that will lead to failure on the road. If you make a mistake, it will be difficult to turn around. And we are the ones who don't put all our eggs in one basket.
, a step-by-step, steady approach.”
"To put it bluntly, you rely on retail profits to open stores and restaurants. With retail profits supporting you, you are already in an invincible position. Even if you find something wrong later, you can easily turn around. If you really want to do it well, you can continue to do so.
Use the new profit point as the fulcrum and continue to move forward.”
"If you ask me, first get fat and don't bid, and then get fat and collapse the kang. Why bother to fight for a long time, and you have to eat a fat man in one bite? You, you should keep an eye on your instant noodles, this small business of the service company
, you don’t have to worry about it?”
In this way, Director Yang gave up his unrealistic dreams.
However, in private, Hong Yanwu expressed his affirmation that Shui Qing wanted to visit "Yili Fast Food Restaurant" and imitate other people's advantages.
Indeed, at least the details of their hardware are much more thoughtful than most state-owned stores, which is considered advanced for this era.
The service attitude has also improved to some extent.
So he suggested that the company simply pay for it and choose a day for the service company to go to the "Yili Fast Food Restaurant" to eat together.
This is called "observation and learning".
Of course, Shui Qing had concerns about this. She was afraid that others would gossip about them eating and drinking with public funds.
But Hong Yanwu didn't care.
"Don't be timid. Since we have decided to engage in catering, we have to get into this industry. You said that if a chef has never been to a good restaurant or eaten sea cucumber and abalone, how can he be outstanding? This is nothing.
, if the restaurant and store are really ready, I will have to take them to Jianguo Hotel, Jingcheng Hotel, and Cuihua Building to see and learn."
"What's more, listening to the cries of crickets and not planting crops? Don't forget that not being envied by others means mediocrity. As long as you want to do something, the pressure of public opinion will be great in the future. You can't satisfy everyone. Challenge
How easy it is to find faults? There are always some people who stand up and talk without pain, are jealous of you, are jealous, and spread rumors to cause trouble. Why worry about it?"
"The key point is that we ourselves have a clear conscience. We all earn money together, eat and drink together, and it's fair and square, and no one is left behind. It's not like some people who eat and drink behind our backs, ask for and take things in front of our faces
Jing pretends to be a grandson to the employees. Let you choose, should we take care of the top or the bottom?"
"If you ask me, just strictly follow the financial system. You don't have to eat for free. Before you go, you have a meeting to set the goals and key points of the observation. After you come back, everyone will speak and summarize the meeting. Leave a written record at the end, so you don't have to worry.
Criticized."
"In the final analysis, we have to rely on the report cards. As long as our stores and restaurants are more popular, if we want results with results, and with benefits and benefits, then most of the mouths will be shut."