Because he had agreed with Zhang Xiaoyun before and did not want to irritate Zhang Haotian and his wife, and Wang Xudong himself was not willing to publicize family affairs, so his divorce became a secret. Of course, he and Zhang Xiaoyun did not get along.
The matter of Zhang Xiaoyun's miscarriage is no longer a secret. After all, Zhang Xiaoyun's miscarriage cannot be concealed, and it has gradually spread.
Fortunately, no one would use this incident to poke Wang Xudong's scars. Everyone knew that he felt uncomfortable, so they all worked hard to cooperate with him to get the job done. Only in this way could he feel better.
Dongqi Clothing's stores have gradually begun to expand, and the business has gradually stabilized. In fact, a large part of this is thanks to Qin Kexin. When she left, she left her design team to Wang Xudong, and she did this part herself.
We have trained people who are very professional in design. Otherwise, according to Dongqi Clothing's growing orders and business expansion every day, the original designer team would always be in a state of tension.
Because Dongqi Leather Goods has taken the lead in opening up the market, the expansion of Dongqi Clothing is relatively not that difficult. The brand recognition is also established, and the market position has been established and continuously improved, so Zhang Li quickly deployed
, and soon opened two more stores in Donghai, both of which were opened near Dongqi Leather Goods.
This is Wang Xudong's request, even if it is because Dongqi's store is now a standard high-end business district, and the rent and various expenses are much higher than when they opened Dongqi Shoes' store, they would not hesitate to say so.
, this increase in rents and fees is also largely due to the driving role of Dongqi Shoes.
However, Wang Xudong has already explained to the marketing department that the cost must not be saved, including the subsequent location selection of stores in other areas. The area must be chosen close to Dongqi Shoes. The closer the better. Because
He has a series of follow-up plans to strengthen cooperation and linkage between stores on both sides and play a role in promoting and promoting each other, so he will never feel bad about the necessary early investment.
Moreover, after Dongqi Clothing gradually gained a foothold, it was also divided into yellow diamond Dongqi and platinum Dongqi according to the market positioning of Dongqi leather goods. One is also a distinguished model that is hand-customized, and the other is mass-produced.
At the same time, Wang Xudong has upgraded a new plan. Because Dongqi Leather Goods has implemented a membership system from the beginning, all customers are automatically bound to be members and enjoy some exclusive services. But now members use one card, no matter where they are in Dongqi Leather Goods
You can enjoy membership services and points when you shop at any store of Dongqi Clothing. After you register a certain amount of points, you can upgrade, and you can use points to exchange for some VIP exclusive services, such as leather goods care and exclusive designers.
Measuring tape, etc.
In addition, Wang Xudong requires the shopping guides of Dongqi Leather Goods and Dongqi Clothing to be equally familiar with each other's products. He requires the shopping guides of both stores to spend at least one or two days a week in the other's store to learn and understand product knowledge.
, learn to use Dongqi’s clothing to match Dongqi’s shoes, bags and other accessories to create the most perfect effect. This is also to promote and drive the business of Dongqi leather goods and Dongqi clothing, and also to
An improvement in the overall image and satisfaction of customers.
This is one of the reasons why Wang Xudong requires that the store of Dongqi Clothing must be close to Dongqi Leather Goods. Of course, considering the influence and visual effects of the brand as well as the psychological feelings and better shopping experience it brings to customers, etc.
The effect of this series of events is that the closer the stores on both sides are, the better.
To this end, Wang Xudong also convened a meeting with everyone on how to better interact with the stores on both sides and improve the overall cooperation. The final result of the meeting was discussed and determined by the technology department, which was similar to an online mall.
The software inputs all the products of Dongqi clothing and Dongqi leather goods, and then inputs height, body shape, skin color and preferences, and the system will make recommended combinations for customers.
After all, it is impossible for Dongqi Clothing to display all Dongqi's shoes, and Dongqi's shoe store cannot display all the clothes, but if you want to achieve a better matching effect, you must give customers enough
The choice is also for the convenience of customers’ shopping.
In this way, when a customer goes to any store of Dongqi Clothing or Dongqi Leather Goods, selects the clothes or shoes he wants, and wants to make further matching, the shopping guide can directly operate on the tablet computer and make the matching for the customer.
Recommended matching. Of course, what the system gives is only a reference choice after all, such as clothing and shoes. Especially some customers' aesthetics and personal characteristics requirements, then the shopping guide must give more professional and suitable opinions.
No matter what, this design makes the work of shopping guides more convenient and greatly improves shopping convenience for customers. Of course, this will also lead to an improvement in performance.
To this end, Wang Xudong has further modified and supplemented the sales commission policy of shopping guides. Once Dongqi Clothing's shopping guide recommends shoes that customers are satisfied with, she can also get commissions from the shoes, and Dongqi Shoes'
Shopping guides can also introduce clothes to customers and get commission after completing the transaction.
In this way, the income of shopping guides has been further increased, which is also a great incentive for their work enthusiasm and service.
So for many days in a row, Wang Xudong really threw himself into work, temporarily paralyzing himself in the busyness and forgetting those painful memories. And work is indeed much fairer than relationships. As long as you pay, you will be rewarded.
Therefore, Dongqi Clothing's performance continued to catch up, and Wang Xudong gradually regained some sense of accomplishment.
Just like Dongqi leather goods, although Donghai is the most prosperous and economically developed city in the country, the market for Dongqi clothing cannot be limited to this. Therefore, after the store layout in Donghai City was basically stabilized, Zhang Li immediately
Then we began to arrange tasks for the marketing department and began to expand to other regions.
Wang Xudong has also been sitting at Dongqi Clothing for many days to direct. After all, the layout and future scale of Dongqi Clothing are in line with Dongqi Leather Goods. A lot of time and energy need to be invested in the early stage, and it is impossible for him to say
Let Zhang Li do this alone. What's more, he has gradually found joy in his work, and returning home, that cold and unpopular home, will only make him instinctively want to escape. (To be continued.