"Your idea is correct. You have identified our target customers and potential customer groups, and know how to carry out business in a targeted manner. There is no problem with the company's business positioning. We are targeting this group of people from the upper class.
What's wrong? The fault is that the publicity is not enough, and the methods of business development are not novel. If customers don't accept it, it is definitely not the customer's problem, but your methods are wrong."
"The analysis you just made is also very good. I think the analysis is very reasonable. It shows that you are thinking about this problem seriously. Let's analyze the causes of the problem one by one and then find countermeasures to solve the problem. The first reason is human
This is true in nature. People like to use familiar people. Most wealthy people already have bodyguards around them. Let them change bodyguards unless they are very dissatisfied with the bodyguards around them."
"But satisfaction or dissatisfaction is relative. It's just like driving a car. Before motorcycles appeared, everyone thought riding a bicycle was very awesome. Moreover, they also thought it was the most comfortable way to travel in the world. At that time,
People are very satisfied with bicycles. However, motorcycles appear later. When motorcycles appear and you have the capital to buy motorcycles, are you still satisfied with the bicycle? Do you still want to continue riding a bicycle?
And after motorcycles, cars came out, and people became more and more popular about driving cars."
"This is the same reason. Before there is a higher quality service, people may be satisfied with the current one, but if they see a better bodyguard service, will they still be satisfied with the current bodyguard? Or
As I said to you before, the market is there, but it will not come to you on its own. We have to grab it. What should we use to grab it? Quality and means. Quality is our service quality, and means is
Our marketing methods. Now, there is no problem with our service quality. The problem lies in our marketing methods."
"To seize this market, we must first let them see the security services we provide and make them realize that the security services we provide are far better than the security services they currently enjoy. Only with comparison can others have the urge to buy.
.So, first of all, we have to publicize, and our biggest problem now is publicity. Because no one knows that our company exists, and no one knows that the security services our company provides are good."
"I have also thought about this problem, but how do we promote this? We are targeting high-end customers. Do we advertise on TV? If we buy billboards on the streets, the effect should not be obvious." Li Xiaotian said.
"There are many methods of advertising. No one has ever said that publicity means advertising on TV and on the streets. Moreover, there are two types of publicity. The first type of publicity is targeted publicity, which is precise publicity for our target customers.
The second type of publicity is called brand publicity, which is publicity to the public. The purpose is to increase visibility. Of course, it also has the meaning of casting a wide net. For a company, if it simply wants to be a small business, the purpose is to make some money.
If you have a small amount of money, you should focus on the first point of publicity. If you want to make the company bigger and continue to do it for a long time, then you must have both the first and the second kind of publicity." Wang Xudong slowly analyzed while smoking a cigarette.
"From the establishment of the company to now, it seems that I have never seriously talked to you two about some of my thoughts about this company, let alone the goals of this company. This is my mistake, or it may be because I did not understand the company properly.
You have made a clear explanation, which is why you are now confused and the company is in trouble. I am taking this opportunity today to tell you what I think about this company and what I want.
goals achieved.”
"Wu Tian, you probably know a little bit about why I want to open this company, right? But Xiaotian doesn't know at all. I have two purposes for opening this company, and it's hard to say which one is more important.
.The first purpose, no doubt, is to make money. The purpose of starting a company is to make money. If I didn’t make money at all, I wouldn’t be able to open this company. I spent so much money here for fun. I can’t say that I
I don’t want to make money at all, but I can only say that making money is not my main purpose or my first purpose in opening this company.”
"The second purpose is feelings. Xiaotian, you may not understand it very well. I am a veteran. Not only me, Wu Tian, and my brothers are all veterans. I open this store.
The company also involves a personal sentiment. I have always considered myself a soldier. No matter where I am, my feeling for the military has never weakened. One of the reasons why I want to open this security company is
I hope to do my best to help veterans like me so that they can adapt to society as soon as possible and live a better life."
After Wang Xudong finished speaking, Li Xiaotian was a little surprised. This was the first time he heard Wang Xudong say this, and it was also the first time he heard someone start a company out of feelings.
"So, you mentioned layoffs and salary cuts earlier. Not only does it not work from the perspective of the company's development, but it also doesn't work from my personal perspective. I hope the company can improve employees' salaries so that everyone can make more money.
have a better life, and at the same time, I also hope that the company can provide more employment opportunities for veterans."
"It sounds like you think I am unreliable? Do you think this company is unreliable? Do you think these are contradictory to the company's operation itself? Let me tell you, Xiaotian is not contradictory, not at all.
Giving employees higher wages and giving employees a better life does not mean that the company will lose money. Giving employees higher wages requires them to have greater abilities to earn more benefits for the company, as long as the company earns more
Naturally, I can give them higher salaries. In this process, I hope that the company will be a stage for them to display their abilities and a platform for them to exchange their abilities for money. It is not that the company will become a welfare institution and give them free services.
Giving out money is not my original intention. In the long run, it will harm their lives. This is why I want you to carry out salary reform today. Pay as much as you have the ability. In addition, recruiting more employees will also
It means that we have more business and the company will grow bigger. Only in this way can we recruit more people, instead of insisting on recruiting so many people to support them."
"I am actually saying this because I hope you understand what I mean. From the beginning, I have hoped that our security company will keep moving forward, getting bigger and stronger, and it is not just a small business.
This is also the reason why I bought such a large place in the first place." Wang Xudong finally said. (To be continued)