"So, we hope that when we make plans, we can be forward-looking, make long-term plans, and not always care about temporary gains and losses. At the same time, this also requires us to achieve a goal, that is, the company must
To make money, make big money. Only by making big money can the company develop. Only when the company develops can we further improve the treatment of employees and recruit more employees."
"On the other hand, as long as we gradually improve employees' remuneration, employees will be able to do their best, have a stronger sense of belonging and ownership of the company, and be more active at work. Only in this way can employees
Only by promoting the development of the company can the company make money. This is a proposition with both pros and cons. The two are not contradictory, but complementary to each other."
"I hope you two can understand what I said today. As long as you understand these words, you will know that the so-called conflicts between you two actually do not exist at all. Although you two represent
They have different positions, but this position is actually the same position. In short, in the final analysis, the company needs to develop and make money. This is the big position. After you go back, you two think carefully about what I said today.
The remarks."
"Okay, let's go ahead and talk about open source and publicity. As I just said, the company's goal is to become bigger and stronger. Therefore, when we promote, we have to focus on both performance and brand. Small companies
What big companies rely on is sales or salesmen, and what do large companies rely on? It’s the brand. Therefore, when we promote, we must do both. On the one hand, we must carry out targeted propaganda for our target customers.
It is to solve the problems that our company has in the short term. The second aspect is to promote the brand and promote it to the public. We must gradually let the public know about our Brothers Security Company and let everyone know that our Brothers Security Company is a high-end company.
Quality security company.”
"The biggest problem our company currently has is insufficient publicity. Again, we want everyone to know about our brother security company, and we also want everyone to know how good our brother security company is. Publicity is very important, and this is what we are currently doing.
The biggest problem is also the only problem. The final analysis of all the problems you just mentioned is that our publicity work has not been done well." Wang Xudong summarized the problem again.
"But... I don't know how to publicize it? I'm at a loss when it comes to publicity. I haven't thought about it before. This is my short-sightedness, but even if I want to do mass publicity,
For publicity, it must be publicized on TV media, and it is simply impossible for our company to spend so much money for publicity. We need to do targeted publicity, but I can't find a way to publicize it at all.
It is difficult for us to reach these customers." Li Xiaotian was very embarrassed.
Wang Xudong lit a cigarette again and smoked it slowly, then said: "Who said that to do popular publicity, we have to do it on TV media? If we become the strongest and have the capital, we can naturally do it.
Doing this, however, currently we do not have the strength, but it does not mean that we have no way to promote it. There are many ways to promote it. The most important thing is that you have not diversified your thinking. Let’s do this. In a few days
First, Wu Tian, I remember that there are training teams for cross-country running and weight-bearing long-distance running among the training subjects, right?"
"Yes, there is, but it is not cross-country running. Unlike the army, because we do not have the ability to coordinate with the local area, we all train on the playground, which is divided into long-distance running and weight-bearing running. Long-distance running is a routine training every day.
Twenty kilometers around the playground. We run with weights twice a week, five kilometers with ten kilograms of weight. This is a daily training subject." Wu Tian answered.
"In the future, I will change the location. Change the daily training location to outdoors, to the main roads in densely populated areas in the city, and run along the sidewalks. Whether it is long-distance running or weight-bearing running, I will run towards the city center. The leader
The person is carrying a flag, and the name and LOGO of our security company must be on the flag. The clothing of all team members must have the obvious words of our security company. Doesn’t our company have many groups? Divide into several groups and divide different routes.
, just run in the city, it can be considered a cross-country run. The requirement is to let the citizens know that this is a person from our security company, and at the same time, we must present the best state to the citizens." Wang Xudong thought for a while and said
.
After hearing Wang Xudong's words, Li Xiaotian's eyes suddenly lit up. He slapped the table and said, "Yes, this is free publicity. Think about it, if you were walking on the street and saw a team like this.
If you come here, you will definitely have a 100% return rate. Everyone will see it. Just by looking at it, you will know the name of our security company. Then, we show extraordinary strength and discipline, which will naturally make people have a good impression of our company's strength.
I have gained the simplest understanding. If you run into densely populated urban areas, the effect is far better than billboards. The most important thing is that you don’t have to spend money. Brother, you are really awesome."
"This is just one thing. My general idea is that you have to use your own brains. We can also organize some activities, such as going to populated areas on weekends or holidays to hold some entertainment competitions, fighting ring competitions, etc.
, give a bonus of 500,000 yuan, and let everyone sign up to compete with the personnel of our security company. If you win, you will be given money on the spot. This is also publicity, and it also shows our security company to everyone, and it also shows my strength."
"In addition, Xiaotian, you can contact the public security department. During holidays, our security company can do some public welfare activities to contribute to society. For example, our security personnel can help the police in densely populated areas.
The department maintains law and order and traffic, provides civilized advice, and must wear our uniform uniforms. During the whole process, I stand straight and motionless like a soldier to show everyone my style. Isn't this also propaganda? On the one hand, it is
Publicity, on the one hand, is also to train our team members. There can be many, many publicity activities, as long as you think about it." Wang Xudong said several ideas in succession.
"Yes, yes, we can organize manpower to go to the gates of various schools on a voluntary basis to maintain order. This will gain everyone's favor on the one hand, and it will also promote publicity on the other." Li Xiaotian also said quickly.
"Yes, hard advertising is very annoying, but this kind of subtle advertising is very pleasing, so the effect will be better. Moreover, our current business scope is limited to the East China Sea, so there is no need to carry out large-scale and large-scale advertising."
TV promotion, do you understand?" Wang Xudong asked Li Xiaotian. (To be continued)