"Also, I don't mean to belittle anyone, but after all, the reality is here. Veterans have received the most professional training for a long time and have withstood many tests that you can't imagine. From this point of view, ordinary people in society
There is really no way to compare personnel with them. Just look at the daily training in the company and you should know that the intensity of training they can endure has never been able to catch up with regular veterans, and the corresponding overall quality has never been as good as that of soldiers.
.If we recruit these people in large quantities, it will not only lower the status of our brand, but also lower our overall quality and service standards. This is completely contrary to our philosophy and will cause inestimable harm to the company.
It is also a damage that is difficult to undo.”
"I know that you have a good starting point and want to help more people. I agree with you on this point. But on the premise of helping more people, you must first do the things in front of you and deal with the current problems first.
Brothers take responsibility."
Wang Xudong said without doubt: "These brothers and friends of yours can be arranged to join the business group, but let's not mention the matter of expanding the low-end market for the time being."
Li Xiaotian was a little anxious, obviously he did not expect Wang Xudong to be so unkind: "Brother, I know that we must be more than capable now, and I am not saying that we have to do this right away, but in the long run,
From the perspective of our expansion, this is inevitable."
"Both property and security companies cannot be limited to just one city in Donghai, and other third- and fourth-tier cities are unlikely to accept Donghai's level of consumption from the beginning. If we want to occupy the market, expand operations and save expenses, we must consider all aspects
The best and most reasonable way is to absorb more people from society and capture the mid-range market. Of course, brother, we are not doing this to destroy our own brand, as you are worried about.
It’s actually not a big problem that affects the brand, and it’s not that there are no solutions.”
“First of all, we ensure that our service quality remains unwavering. No matter who they are, they will follow strict training and assessment standards and implement an elimination system. Those who cannot meet the requirements will not be used or eliminated to ensure that their quality is higher than that of the market.
The level becomes number one. No matter which level of the market we are in, we must be top-notch and become the strongest king in the market."
"As for the confusing brand positioning, we can actually adopt Dongqi's model to create a new sub-brand. Brother, don't you see that Dongqi has developed the same way today? The main brand is still high-end hand-made customization, while the sub-brands are
It is more towards the mid-range market. For example, our brother security company is responsible for the high-end market, focusing on high-end bodyguards, while the sub-brand specializes in the mid-range market, serving other tier cities, and then using this property security as its
Mainly, the charges are higher than the market average, but the service standards have also been improved, and we have become a top brand in the mid-range market. In this way, it will not have a big impact on the image of our brother security."
“In fact, this approach can also improve the overall image and status of property management and security in everyone’s mind. Everyone thinks that property management is the one who collects money, and security is the gatekeeper, so there is no respect for property management and security.
If you are unwilling to pay for it, your wages are low and you cannot get paid. The more you work, the more boring you become. At work, you only drink tea and read newspapers online. The owners will feel that everyone is irresponsible. This is the vicious cycle of the entire market for a long time.
If our standards are improved, our services are improved, and our safety work is done well, the owners will not fail to notice it. This can lead the entire market to a virtuous cycle. And judging from our current work, at least
Within the scope of our security and property services, this virtuous cycle is gradually forming."
Li Xiaotian said, looking at Ye Lingtian's face, and finally said helplessly: "Brother, what I said is just my personal opinion. The decision-making power is still yours. No matter what you decide, I will obey it."
Wang Xudong smiled and put out the cigarette in his hand: "Isn't this pretty good? I have ideas and want to help others, and I can also consider the interests of the company and be well-founded. Even the plan has ideas in my mind, and
If you can argue with me, how do you think you are worse than anyone else?
Li Xiaotian couldn't react for a while: "Brother, what do you mean..."
"I don't really object to your opinion, I just want to see if your idea is mature. If you won't mention it anymore after I said this just now, then stop here." Wang Xudong said slowly, "Actually, from your perspective
I was very happy when I proposed this idea. Your starting point and your ideas are very good, and they are obviously the result of careful consideration. This is your personal growth."
"What I hope is that you can see your progress and keep up with the pace of the company's development. Whether it is ideologically or spiritually, you can bring development opportunities to the company and more people, instead of blindly thinking about your past self.
Something is missing."
Only then did Li Xiaotian realize that Wang Xudong had used what had happened just now to attack him again, and he chuckled.
"When we first established the security company, we really had no idea what it would develop into, so our positioning was to only be high-end. But if we want to become bigger and stronger, we really can't just limit ourselves to one city or one place.
, even in a big city like Donghai, the market is sometimes saturated. If we want to go global and expand and continuously develop ourselves, we must take into account the different situations in different regions."
"In addition, it is true that I have also worked as a security guard. Although it was not long, I also know that there are many people like them who have no other skills. It will be a problem to support their families with that little salary. We
If you have the ability, the more you can do, the better.”
"So the most important things are two points. One is to establish a sub-brand, and the other is to insist that our quality cannot be shaken. Our quality and image cannot be lowered just because the market level is reduced..."
"But one more thing I want to remind you is that, in addition to what you just said, the Wushan and Xizhou branches, as well as the clubs and training camps under construction, if all these things are carried out at once,
Time, energy and manpower are problems in all aspects. Especially now, our brother security company has just started to build a brand, so we still need to establish a firm foothold first."
Wang Xudong was very realistic in his considerations. After all, these specific processes were done by Li Xiaotian and others, and people's energy is limited, including the current strength of the security company. He did not want Li Xiaotian and others to take too big a step all at once, which would lead to subsequent consequences.
There are problems with the development.
Li Xiaotian also nodded repeatedly: "Brother, I know, I will do a good job in brother's security first. This is just a preliminary idea, as a follow-up development step in the long-term plan. If you agree, brother, I will wait until the shooting club to follow
The training camp is completed, and then we will prepare for this matter while establishing the overseas branch."
"You can arrange the specific time and aspects yourself. Again, make a plan first. I can give you the opportunity to try and make mistakes, but you must not do it blindly."
Li Xiaotian agreed very simply and resoundingly: "Okay!" (To be continued)