One hundred million! That’s one 1 plus eight zeros!
It's a small goal of a certain big boss.
Most people will never make a lot of money in their lifetime.
It is an investment for a medium-sized film.
It is a milestone for Su Yan!
The entire industry has experienced a qualitative leap in just a few decades.
Let’s just say that in 2012, after the herbal tea brand won the naming rights of “The Voice” at a high price of 60 million, it caused an earthquake in the industry.
Whether the money is worth the money or whether it is a brand hype has triggered heated discussions in all aspects, including TV stations.
But in the fourth quarter, the cost increased from 60 million to 300 million.
And this is not a single show.
The highest ones are Hunan TV's "Base Camp" with a revenue of 700 million, and "Comedian" with a revenue of 250 million.
Not only that, the network reviews of each platform are not weak at all, and they have basically exceeded nine figures.
Those voices of discussion have basically disappeared. The fact that so many brands can flock to it shows that its effect must exist.
The higher the naming fee, the more optimistic the brand is, and the program will have sufficient funds to improve quality and publicity, so more viewers will watch, and ultimately the brand will benefit more.
This is actually a circle.
It is the market’s test of the program.
There are no fools here. If you don’t have enough hard power, you will definitely be eliminated.
This is actually his second 100 million-dollar sponsorship program.
"The Masked Singer" has been successfully acquired by vv Mobile for RMB 180 million. Including other advertisements, the basic income is nearly RMB 300 million.
Just because of the popularity of the singer, many financial backers knew the name Su Yan.
Moreover, after watching the first episode of the program live, they are all people with sharp eyesight, so they naturally understand the potential of the program.
Therefore, although it was only a one-hour six o'clock slot, the naming fee was eventually sold at 100 million, and other advertisements were sold at a sky-high price of nearly 30 million.
After it was over, everyone was in a good mood.
Almost everyone came over to say hello to Su Yan and left their contact information.
Just kidding, such a young man can still film programs for decades. Who knows whether he will cooperate in the future. There is no harm in being familiar with him and saying a few nice words.
Director Jiang received the good news immediately and made a special call to Su Yan, saying that after returning from filming the show, he would hold a celebration party and distribute bonuses to everyone in the team.
Of course Su Yan would not refuse.
Although this hundred million cannot reach the pockets of two people.
But for Jiang Shan, this is political achievement, this is achievement, and this is capital.
Not to mention Su Yan, he is like a new actor who starred in a low-budget debut film and immediately became a box office hit, but his reputation is aimed at the industry.
It will have an immeasurable effect on future development.
His advantages don't stop there. Other programs are either accumulated over many years, or they use money to create a group of stars, or they introduce them at a high price.
All three of Su Yan's programs are original. You know, this is the most difficult one.
There is more good news. The TV station in Singapore has begun to contact and prepare to introduce the copyright of "The Masked Singer". The two parties have begun negotiations.
Nowadays, the Internet is really developed, and it was picked up immediately after only two episodes. However, more than 60% of the country's population can understand Chinese, which is probably one of the reasons why the TV station made the decision so quickly.
Regarding the sale of copyrights, Su Yan fully supports the idea of exporting culture.
But I won’t be involved in other details. After all, I don’t understand it, so I’ll leave it to professionals.
I'm actually secretly looking forward to when the Korean side comes to contact me. That would be great.
After handling everything, Su Yan arrived in Yanjing two days later than expected.
But there is no harm in it. After all, it is the imperial capital, and the difficulty of shooting is the most difficult among the 12 cities.
Sister Hong and the others mobilized a lot of connections to ensure that everything went smoothly. Even Teacher Huang Lei took the initiative to solve some things.
The first shooting location was at Teacher Huang’s friend’s Tongguo Mutton Restaurant.
The first reason is that Su Yan has tasted it himself, and the taste, positioning, and characteristics are completely consistent with the program, and the environment is also very suitable.
You must know that everything depends on a good start. If the first shooting goes well, the morale of the entire team will be different, which will be of great help for the subsequent work.
Secondly, it is also a matter of giving Mr. Huang face, returning his favor, and going along with the flow.
Once the show is aired, business will definitely get better, and the bosses all know this.
So I tried my best to cooperate during the filming. Not only that, I also entertained them with delicious food and drinks.
However, the money given to Su Yan was quite a lot. It was not his own money anyway, so there was no need. The most important thing was to be careful and not to cause unnecessary trouble because of some small advantages.
In the end, with the right time, place and people, it took less than three hours to finish, oh! This also includes the time for the staff to eat.
Next, the entire team is divided into two groups.
Su Yan led most of his troops and followed the footsteps of Teacher Huang Lei in search of various delicacies in the capital.
Another group led by director Chen Jianshu did not shoot the famous and familiar scenic spots, but the daily lives of ordinary people in the park and alleys.
This was specifically requested by Su Yan.
As the capital city, even people who have never been there can tell you that every scenic spot has probably been photographed hundreds of times, so you don’t need to take part in it because you won’t be able to capture anything new.
The positioning of the program itself is close to reality.
He gave some examples, such as morning exercises in the park, old people sitting and cooling off in the alley, young lovers holding hands, and workers riding bicycles to get off work at night.
Any scene that can reflect the flavor of life is acceptable.
The reason why I didn't leave it to Wang Yangyang was that he was too young and passionate, but lacked experience and insights, so it was difficult to achieve the effect he wanted.
Director Chen was different. After receiving the task, he did not act immediately. Instead, after thinking about it, he took the camera alone to Houhai, filmed a period of the process of the old craftsmen making candy figures, and took it back to Su Yan.
After getting confirmation, I set off with the writer and photographer, and for three consecutive days I came back at midnight and left in the early morning.
Su Yan was amazed by this spirit. They both knew that only a few shots could be taken, and ordinary people could just do it casually.
Director Chen is not like this. Since it is a task assigned to me, I must be serious and responsible and take the best pictures.
Su Yan watched the video with him the next night and specifically asked why he took these shots and what were the reasons for the selection. Director Chen's answer was also very satisfactory to him.
Therefore, I decided to give him the important task of adding BGM again, because Director Chen knows the program and the camera well enough.
Don't underestimate bgm.
A monotonous scene can become colorful.
Flashing landscape shots can make them come alive.