"Mr. Chen, are you really going to hand over the naming rights of Super Girl to Renren like this?"
After leaving the TV building of Mango Channel, Ye Luo called Chen Binghao. He had been so calm before because Mr. Chen had called and told him on the phone that he didn't need to care too much about Super Girl's network naming rights.
"It's okay. We can sponsor another talent show. Well, I will send you a phone number soon. You can contact the other party."
"But Mr. Chen, the influence of Super Girl is huge. Other domestic music talent shows cannot compare with it. Even if the price is low, what we need now is publicity resources."
The Internet industry is like this. It doesn't care about burning money, and sometimes it even forces money to be burned. In Ye Luo's view, although the naming rights of Super Girls cost a high price, they are worth the price.
If you sponsor an unknown talent show, although you save money, it is not a good thing from the perspective of company development.
"save money?"
Chen Binghao's laughter and meaningful words came from the other end of the phone: "Whether it saves money or not, you can find out by contacting Planner Li."
…
Hangzhou!
When Ye Luo walked out of the unimpressive office building, he was still in a daze. He glanced at the contract in his hand, and he still hasn't come back to his senses.
In just such a short time, 30 million was spent?
This is 30 million, and the budget he originally prepared for Mango Channel's "Super Girl" was only 20 million, which is a full over 10 million.
Although there are several famous music instructors in a new show, Ye Luo does not have the courage or the decision-making power to pay 30 million for the online interactive rights. However, he did not expect that when he reported the price to Chen
General Logistics Manager and General Manager Chen agreed without saying a word.
Not only himself, but what also confused Ye Luo was that in that simple office, which looked like a newly opened Sutang Film and Television Culture Co., Ltd., besides himself, there were actually several other advertisers.
One of them is an old acquaintance of mine, the publicity director of Fanfou.com, who also spent 10 million to buy the rights to the draft contestants' network.
This right to enter the network means that new talent candidates must register an account on Fanfou.com after participating in the show, and they can only register an account on Fanfou.com for a period of ten years.
Because Kaixin.com and Fanfou.com cooperate closely, Ye Luo also knows Fanfou.com very well. In this year, Fanfou.com has invited many celebrities to settle in, and Fanfou.com has also paid a large sum of money to the celebrities.
Residency fee.
In the contracts signed between Fanfou and these celebrities, there is a rigid rule that these celebrities can only publish news on Fanfou online in the next five years and are not allowed to register accounts on competing products of other companies.
Regarding this point, Ye Luo is actually a little confused. Fanfou.com is currently the only one in China with so many fans. Especially during the Xinjiang incident in July this year, other similar products failed to pass the review.
, were all directly stopped by the relevant departments, except Fanfu, who remained unharmed because of his strict control over information, and was praised.
Ye Luo feels that Fanfou.com is a little too cautious. This kind of clause will obviously exclude a large number of celebrities. After all, no one likes to be tied up, let alone these big stars.
However, Fanfou.com has no room for negotiation on this point. Other terms can be changed, but this one will never change.
What Ye Luo doesn't know is that this rule of Fanfou.com was customized by Su Wang. As a reborn person, Su Wang knows very well that it won't be long before a certain wave and penguins will also enter the scarf industry.
A certain wave has a congenital media advantage, not to mention Penguin, which has a lot of money and abundant users. Back then, Penguin started a mighty battle with a certain wave by inviting big stars to join the company.
What Su Wang has to do is to take advantage of the fact that these two giants haven't entered the market yet, and staking out the territory in advance, tying all these stars to his chariot, and taking precautions in advance.
If Ye Luo was just surprised by the appearance of Fanfou.com, he was really shocked when the advertising director of Sun Corporation showed up and directly spent 100 million to win the title.
Ye Luo knew Sun Liancheng because the main advertising revenue of Kaixin.com in the early stage came from Sun Liancheng's Majiayou Company.
"Xinxin.com, Fanfou.com, Majiayou..."
Vaguely, Ye Luo felt as if he had grasped a certain key point. The young figure appeared in his mind, but he quickly rejected his idea.
Are you kidding, that guy is too young.
…
The three armies have not moved yet, food and grass go first!
After receiving the advertising fees, Li Bo naturally wanted to build momentum for his program and start various publicity. Kaixin.com and Fanfou.com, as partners, would naturally help with publicity. As a result, a very strange phenomenon appeared on the Internet.
Renren and Mango Channel have overwhelming Super Girl promotions, while Kaixin.com, Fanfou.com and Blue Channel can be seen everywhere promoting The Voice of China. There is even an online registration channel on Fanfou.com.
A layman sees the excitement, but an expert understands that this is a competition between the two major social networking sites, and it is also a competition between the two major TV stations.
Mango station!
Zhang Henian listened to the report from his subordinates with a look of disdain on his face. If it were another show, he would be a little worried, but in the talent show, no one is their opponent on Mango Channel.
"Since Zhang Yiming wants to fight this fight, then give him a hard slap and let him know who is the boss in the variety show industry."
"Director, Tianyu has some good newcomers this time, and they all have good looks. They will definitely become popular this time."
"That's right, I saw the promotion of the good voice of Lantai. They don't care about appearance, age or profession. They don't understand the real core of the talent show. These days, it's all about looks. If you don't have appearance, no matter how good you sing,
What’s the use?”
"Let them toss. The harder they toss now, the louder the slap will be when the time comes."
…
In the entire Mango Channel, no one pays attention to Blue Channel’s The Voice of China. This is their confidence for many years. Over the years, other TV stations have not challenged talent shows, and there are even several programs with good ratings.
But that is when there are no tigers and monkeys in the mountains to call themselves kings.
Once their super girls and happy boys are released, these programs will only be dismissed.
The two major TV station talent shows are holding auditions with great fanfare, and on the other side, the students who have relaxed after two months of summer vacation have finally ushered in the school season.
Going to college means that children have to travel far away, and many parents will accompany them.
Originally, Su's father and Su's mother were planning to follow Su Wang to the capital to visit Shuimu University. Their generation was full of yearning for the capital, and they all longed to go to Tiananmen to see the national flag being raised and to pay homage to the remains of the great man.
It's just that Su's father has been admired by his boss recently, and his work load has increased and he can't leave. And Su Wang's sister started school early because she was in the third grade of junior high school. Naturally, Su's mother couldn't come by herself, so she had to wait until she had the opportunity to come again.
So, Su Wang showed up at the exit of Beijing Station alone, carrying his luggage.
During the semester, the train station will have a very beautiful scenery, that is, each university in the city will arrange student volunteers to pick you up at the station one or two days before the semester starts.
Shuimu University, as a first-class university in the country, always attracts the attention of a large number of tourists every time a student walks out of the station entrance and approaches the pick-up senior who has a sign of Shuimu University.
The students of Shuimu University often hold their heads high at this time, because this is an honor they have earned through twelve years of hard study, and they are qualified to enjoy the envious eyes of others.
When Su Wang walked out of the station, the first thing he saw was the pick-up sign of Shuimu University. Because it was so conspicuous, only the pick-up sign of Jingcheng University could compare with it.
It’s very interesting. These student volunteers who pick up the bus seem to have defaulted to the hierarchical ranking. The top ones are Shuimu University and Jingcheng University, and then there are the pick-up signs of other 985 universities in Beijing. In order, those from Pheasant University are
They squatted silently in the corner and shivered. They didn't dare to be presumptuous in front of these big guys.
"Classmate, did you come alone?"
When Su Wang walked to the pick-up area of Shuimu University, the student in charge of registration looked at Su Wang in surprise. These days, almost no one from the university came to register alone, except for those local students.
After all, it is an honor to be admitted to Shuimu University. Some parents of students ask for leave from their leaders on the grounds of sending their children to Shuimu University, and the leaders will agree and even praise them.
Thirty years in Hedong and thirty years in Hexi. Don’t deceive young people into poverty. Those leaders all understand.
What's more, entering Shuimu University means that you are already promising. Leaders are not willing to offend promising people. Who knows what kind of demands will be made on them one day in the future.
The most exaggerated thing is that once a new student at Shuimu University came to report for admission, the entire family was mobilized. Just to take the new student to school, they drove a bus there.
"Well, my parents had something to do and couldn't leave, so I signed up alone." Su Wang simply answered.
"Okay, I've already registered here, go to bus No. 3, there will be a senior there to receive you."
Shuimu University's pick-up service is still very strong. There are more than a dozen buses parked in the parking lot, and Su Wang found bus No. 3 according to the serial number.
Showing the number plate given by the senior at the registration desk, Su Wang got into the car. There were already many people in the car. After a glance, Su Wang was probably sure that there were about ten students and more than 20 people in the car.
A parent.
Seeing Su Wang getting on the bus alone, many students on the bus showed envy on their faces, because in their opinion, Su Wang looked cool like this.
Originally, I had been under the control of my parents since I was a child, and now I have finally entered college and thought I could live independently. Thinking about the interesting things about college life that the high school teacher told them, I was already excited, but my parents were by my side.