The financing agreement had just been signed, and Wang Xing was chatting with the heads of venture capital institutions in the conference room, while Wang Kaige and Su Wang appeared in Wang Xing's office.
"Mr. Su, Mr. Wang, please use water."
Li Qin walked in and poured a glass of water for Su Wang and Wang Kaige. She was the assistant to the president and often played a service role. Of course, there were not many people who could serve her.
Su Wang and Wang Kaige were actually shareholders of Kaixin.com, so it was appropriate for her, the assistant to the president, to pour two glasses of water.
"Well, I'm quite optimistic about the prospects of online group buying. Let's set up a company to try it out."
Faced with Wang Kaige's inquiry, Su Wang did not hide anything. In fact, there was no need to hide it. Moreover, he believed that Wang Kaige knew more about online group buying than Wang Xing.
After all, the former is an investor and the latter is an entrepreneur.
Entrepreneurs only need to choose a direction to start a business, but investors, especially those in the Internet venture capital industry, look at some emerging companies on the Internet every day, and I am afraid they have also investigated emerging industries on the Internet.
"Online group buying has indeed attracted the attention of the world in the past year or two, but it is not just the beginning. Nuomi and Dianping have started their layout very early, and they also have group buying business. According to my survey, some small group buying websites are currently on the Internet.
There are at least a dozen families.”
There has never been anyone in this world whose vision is so advanced that it surpasses everyone else, unless that person is a reborn person like Su Wang. But even if he is a reborn person, he must be limited by the development of the times if he wants to truly put his advanced ideas into practice.
.
Take Su Wang for example, he actually has many advanced ideas in his mind, such as takeaways, videos, mobile phone fingerprint unlocking, face unlocking, big data, cloud data...
Why people of this era can't think of these ideas is not because they are not smart enough, but because the technology is not ready to realize them.
But now that online group buying technology has matured, there are naturally not a few people who can see the development prospects of online group buying. In fact, is LaShou.com, the originator of domestic group buying recognized online, really the first group buying website?
The answer is of course not. There must have been group buying websites before Lashou.com, but these websites closed down before they took off and were ignored. However, Lashou.com has grown bigger and has a certain influence.
Only then was he given this name.
"In fact, in the past few months, I have received no less than five plans from entrepreneurs, including group buying websites."
Wang Kaige looked at Su Wang and said straight to the point: "However, I finally rejected these entrepreneurs' business plans. The reason is very simple. I feel that their positioning of group buying websites is not very clear."
“The blueprints these entrepreneurs drew for me all mentioned a vision, which is to start with group buying and eventually cover logistics, e-commerce, and even kill SF Express and Alibaba. The vision is good, but it is not realistic.
It’s realistic.”
When Su Wang heard Wang Kaige's words, he smiled. It was not surprising that these entrepreneurs had this idea, because entrepreneurs are businessmen, and businessmen naturally pursue maximizing profits.
For group buying, you can’t make as much money by relying on commissions as you can by building your own logistics warehouses and selling goods in the later period. These entrepreneurs are all newborn calves and are not afraid of tigers. They are all ambitious and waiting to replace Alibaba and become the leader of e-commerce.
"Mr. Su, tell me what the development direction of your group buying company is. Maybe we can cooperate."
Wang Kaige had a sincere expression on his face. To be honest, he had investigated Su Wang, and it was precisely because of the investigation that he cared so much about Su Wang.
Let’s not talk about Kaixin.com’s investment. Let’s take Fanfou.com as an example. Su Wang took a look at the potential of Zhongfanfou.com and took 40% of Fanfou.com’s shares. Now, in one year’s time, the value of these shares has increased.
Even with dozens of times of growth, even those business tycoons may not be able to match this vision and courage.
And Wang Kaige knows very well that Su Wang has made great efforts to develop Fanfou.com so quickly. If he wants to give a suitable example, it is that Fanfou.com before Su Wang became a shareholder was like a green car.
The leather train moved forward at a slow speed.
But after Su Wang became a shareholder of Fanfou.com, the development speed of Fanfou.com became the speed of a train, advancing at a rapid speed.
In addition, there is also the Good Voice program. Because he is a shareholder of Fanfou.com, Fanfou.com has to consult with him before making major investment decisions. When Fanfou.com did not have that abundant funds at the beginning, it was willing to spend
He invested 10 million to sponsor a variety show. At that time, he asked Wang Xing why he was so optimistic about this variety show?
In the end, Wang Xing replied: This show was planned by Su Wang himself.
Even a person like him who doesn't care much about variety shows has heard of the success of The Voice. Some colleagues in the circle have discussed that the copyright of the program The Voice exceeds 2 billion by visual inspection.
The reason is very simple. As long as this kind of variety show has a good reputation and is popular, it can run for five or six consecutive seasons. The advertising fees alone for each season are a terrifying amount of income.
With these three things in mind, the last time Wang Xing casually mentioned that Su Wang had created a group buying website, Wang Kaige took it seriously, and then asked people from the company to investigate the group buying company, and finally came to the conclusion
The conclusion is that Su Wang’s group buying company takes a somewhat different route from all other group buying companies on the Internet today.
There is no commission, no self-operated products, and free access to the ERP management system for merchants.
After doing investment banking work for these years, especially Internet investment, Wang Kaige has a deep understanding of the truth that the longer any company chooses to make profits later, the greater its ambition.
Because the ultimate goal of an enterprise is to make profits, and most enterprises hope to make profits in the shortest possible time. This is not only to make money, but also to keep the company alive.
The more proactive a company is in not wanting to make profits so quickly, it can only mean that the founder of the company has big plans.
However, if Wang Kaige thinks about it, he can understand that Su Wang holds huge shares in Kaixin.com and Fanfou.com. It would be strange if the company founded by Su Wang did not have great ambitions and goals.
It was precisely after understanding this that Wang Kaige specifically called out Su Wang. After all, he is the head of an investment bank. His job responsibility is to select some potential companies, then invest in them, and finally make the company large and listed.
get rewards later.
"Mr. Wang has heard of o2o, right?"
Faced with Wang Kaige's problem, Su Wang decided to confess to the other party, because if he wanted to make Meituan bigger, he would need to spend a lot of money in the early stage, so he must need financing. Since financing is needed, Carlyle Investment Bank
It's a good choice.
“o2o, online and offline e-commerce?”
Wang Kaige, who focuses on investing in the Internet industry, is naturally familiar with the o2o model. He has heard of it from many entrepreneurs. To put it bluntly, it is the use of online Internet technology to promote offline products.
Nowadays, more and more Internet users are surfing the Internet, and the importance of Internet promotion has been reflected. Many merchants will choose to promote their own products online, and then divert online traffic to offline physical stores.
In fact, Meituan did this in its early days. Those group buying websites and some promotional websites relied on this model to attract traffic to offline merchants and earn commission fees.
"It seems that Mr. Wang has understood the o2o model, so there is no need for me to explain it in detail. To be honest, I am very optimistic about this model. At present, Alibaba is already unique in the pure e-commerce platform. If we want to challenge the other party's
It may be difficult to achieve dominance. At this time, we have to find another way, and the o2o model is undoubtedly the best opportunity."
"It seems that Mr. Su has great confidence in your Meituan company."
Wang Kaige did not ask specifically where Su Wang's information came from. After all, it involved other people's entrepreneurial ideas and business secrets. It was not a good thing to have a superficial conversation.
"I am indeed confident. If necessary, I will sell my shares in Kaixin.com in exchange for funds from Meituan."
Su Wang didn't hide it. In fact, he was a little unsure about the future positioning of Kaixin.com. Kaixin.com is somewhat similar to American faebooks, but the popularity of faebooks in the United States is actually related to American customs. It is really popular in China.
It can definitely stay popular.
To put it bluntly, if a product does not want to be abandoned by users, it must do one thing, that is, the product is what users just need, or it satisfies certain needs of users.
A social product must naturally meet the social needs of users, but the most embarrassing thing Kaixin.com has encountered at present is that Tencent's QQ is blocking it in front.
Although many people use Kaixin.com’s products, they mostly use them as a platform to showcase themselves. With the advent of the mobile era, this social need will gradually be replaced. This is what Kaixin.com and Renren
The reason for the ultimate decline of the Internet.
Unless Kaixin.com also builds its own mobile social product.
But Su Wang did not intend to remind Chen Binghao on this point, not because he was selfish, but because the current model of Kaixin.com obviously did not meet the positioning of social products.
For a purely social product, which requires chatting, it is impossible for Kaixin.com to abandon its personal homepage and game products. Even if Su Wang could convince Chen Binghao, he would not be able to convince those investors.
If you want to do social networking, you have to do pure social networking. Otherwise, it is impossible to compete with Tencent.
Kaixin.com does not have this pedigree.
In fact, even Tencent does not have this pedigree, because Tencent's QQ is also too big to lose. But the smart thing about Tencent is that it has re-established a project to operate WeChat independently. It can be said that in addition to providing various support for WeChat,
In its early days, WeChat was a third-party software completely independent of Tencent.
Although it is a bit unkind, in Su Wang's heart, Kaixin.com really earns money for him. After Kaixin.com is listed, he will gradually liquidate Kaixin.com's shares.
Su Wang was telling the truth, but at this moment Wang Kaige was shocked by Su Wang's answer. He was willing to sell the shares of Kaixin.com, which was most favored by capital, and also to build this group buying company. This showed that Su Wang had high regard for him.