Wang Yaocheng invited President Fei Tianci of Jinling Bank to attend a dinner. During the dinner, the two negotiated the mortgage loan for the food company building.
Fei Tianci patted Wang Yaocheng's shoulder with emotion and said, "I really want to see where you can go in the end. Brother Yaocheng, you are really surprising me more and more."
"There's still a surprise."
Wang Yaocheng shook the wine glass in his hand and said boldly: "Brother Fei, just keep your heart in your stomach. What I am investing in this time is a brand-new commercial retail format. In Mingzhu City, the hot sales of Lianhua Supermarket have proven
Now, this new business format has great vitality and is widely welcomed by the people. Just sit in an air-conditioned office with your legs crossed and wait for the votes to be counted."
"Haha, don't brag. By the way, why don't you lend more?" President Fei Tianci smiled with some evil intentions.
"Distributing goods in comprehensive supermarkets does not require us to advance funds ourselves. It is enough to prepare five or six million goods. More often, provincial agents of various tobacco, alcohol and food items come in to distribute goods, and the accounts are settled after the sales are completed.
And there are still two months of settlement period. The general store itself does not need to advance a large amount of payment, so why should I borrow so much money? Aren't you afraid that I can't pay it back?" Wang Yaocheng explained to him patiently.
"Hehehe, I'm not worried at all that you will go bankrupt. Anyway, if you can't repay the loan, the land in your food building will still be mine?"
President Fei Tianci smiled even more proudly, finally revealing the fox's tail.
"Brother Fei, just give up on this idea. My Carrefour supermarket will definitely be popular in Jinling City. When the time comes, you will get up on the pole and beg me."
"Stop dreaming! It's impossible."
The two of them had a very lively chat, and as they drank fine wine, their mutual friendship grew further.
Both these foxes know clearly that their intimate relationship is based on interests. When this foundation does not exist, it will take a matter of minutes to overturn the table.
to around 10 p.m.
Du Bo drove Wang Yaocheng to the entrance of Jinling University and parked steadily under the street light; "Boss, is your wine okay?"
"Uh, it's okay. You should go back quickly. Don't forget to pay the auction price of the food building on Monday and apply for the property ownership certificate as soon as possible."
"I know, by the way, boss, should we buy a few light trucks? Otherwise, it will be inconvenient for the home appliance store to operate, and they will be used for delivery in the city."
"Well, let's rent two cars first, that's it."
Wang Yaocheng waved his hand and walked toward the campus with one foot high and one foot low. Du Bo watched his figure disappear into the night and couldn't help but smile and shake his head.
This boss is very ambitious in investing and expanding, often tens of millions of dollars, but he is quite stingy when it comes to buying cars.
Since its development, Pacific Company has nearly 70 employees, and its business operations have extended to the transportation of earthworks and construction materials, comprehensive home appliance stores, and electronic computer categories. In the future, it will also expand to comprehensive commercial supermarkets.
The scale of the company is getting bigger and bigger, but it doesn't even have a single car under its command. All the cars it uses are rented, which is inconsistent with the image of the company.
All right!
This is not something that I should consider. The decoration of the Pacific Appliance Supermarket is coming to an end. Next, I have so many things to do. How can I make the first move?
You have to work hard on every detail. For yourself, isn't this an opportunity to take off?
Summer goes and autumn comes
As the cold north wind blows, the green branches and leaves on the roadside gradually turn yellow, marking the golden autumn season.
October 10, 1991
About eight o'clock
The Pacific Home Appliances Mall and the Pacific Electronics Computer Mall on Zhongshan North Road opened at the same time. Colorful flags were flying in front of the clean stores, and dozens of red congratulatory banners hung from the upper floors.
Hitachi Air Conditioning warmly congratulates the grand opening of Pacific Appliances Mall
Sony Electric warmly congratulates the grand opening of Pacific Home Appliances Mall
Changhong Electronics warmly congratulates the grand opening of Pacific Home Appliances Mall
Haier Electric warmly congratulates the grand opening of Pacific Home Appliances Mall
…
As for whether so many home appliance manufacturers sent congratulatory messages at the same time, only the devil knows, but this does not affect the warm opening atmosphere at all.
On the empty field at the entrance of the shopping mall, many performers from the stilts and rowing boats came one after another. They brought drums, shengs, gongs, trumpets, suonas and other musical instruments, and wore bright costumes, looking ready to go.
Du Bo invited these performers from his friends. Each person paid 20 yuan a day for hard work. What they wanted was this lively and festive atmosphere, with the gongs and drums noisy.
At the same time, Pacific Home Appliances Mall and Pacific Electronics Computer Mall had already placed half-page advertisements on the third page of the local Jinling Evening News three days in advance;
Warmly celebrate the opening of Pacific Home Appliances Mall and launch the buy one get one free event.
Warmly celebrate the grand opening of Pacific Electronics Computer Mall and enjoy the exciting opening with special discounts.
8:30
Accompanied by the deafening sound of firecrackers, the sound of suonas and gongs and drums, the shocking song "A Hundred Birds Pay Attention to the Phoenix" was high-pitched and powerful. More than two dozen extras danced hard, spreading the excitement and noise far away.
.
Wang Yaocheng watched with satisfaction as the crowd gathered around him. The wide bicycle lane on Zhongshan North Road was blocked. There were still many people coming from a distance to join the crowd of onlookers.
Du Bo led his more than thirty male and female employees, all of whom were uniformly dressed in light blue suits and vests, gay men in trousers, and lesbians in long skirts. They held a thick stack of colorful leaflets in their hands and distributed them one by one.
Very busy.
These colorful leaflets are beautifully printed and have beautiful pictures on them. If you buy an air conditioner, you will get a Triangle rice cooker, if you buy a TV, you will get an electric kettle, if you buy a refrigerator, you will get an electric blanket, and if you buy a Triangle rice cooker, you will get a teacup.
, buy an electric blanket and get a towel for free...
And so on, all kinds of things.
The shocking red exploding characters on the top of the head read "Sincere feedback for opening, limited gifts, while supplies last".
The citizens who got the colorful leaflets couldn't help but get excited. It was unheard of that such a good thing existed. Buying one electrical appliance and getting another electrical appliance for free was really a good deal.
During the period of 1991, we experienced a long period of planned economy. Although reform and opening up has been going on for 13 years, economically powerful provinces including Jiangsu Province are far less open than the southern coastal provinces and cities, and are still in the early stages of transition from planned economy to market economy.
stage.
The door is difficult to enter, the face is ugly, and things are difficult to handle. It is still a chronic disease in the business sector.
Including large and small state-owned shopping malls and supply and marketing cooperatives, the ideas and concepts are rigid and the service concepts are backward. When customers want to ask the salesperson to pick up a few more products to look at, the salesperson immediately becomes impatient.
"Do you want to buy it or not? If you don't buy it, don't poke it here."
This backward service concept means selling more and selling less. Anyway, getting so much dead salary every month cannot inspire the sales staff's service enthusiasm at all.
Now, the Pacific Appliances Mall, which was just about to open, launched a major discount event, which almost immediately aroused the enthusiasm of onlookers.
Some quick-thinking people turned their bikes around and ran all the way home, probably to report the news and take out the money on the way.
The advertising page clearly states, "Gifts are limited and available while supplies last." If you don't catch up, you'll be in big trouble.
People in this era were simple-minded and had not experienced the indiscriminate bombardment of later generations of advertising. They were very receptive to this extremely rare opening reward activity and immediately took action.