Longteng Group's summer vacation has been a hit, and the summer vacation plan has officially started. All subsidiaries are busy. Zhang Fan is also personally in charge of the company to control the overall situation and avoid accidents.
"Chairman, this is the sales data of Longteng Mall these days."
In the head office, the secretary handed Zhang Fan the specific data of Longteng Mall in the past few days. Zhang Fan took the data and looked at it carefully. After seeing the data, Zhang Fan laughed.
Beautiful data, this is data from five days. In five days, the total sales amount of Longteng Mall was 60 billion yuan, with an average daily sales amount of 12 billion yuan. This data is very beautiful.
The summer vacation season is not a carnival, and the daily sales of 12 billion yuan are already very impressive. The most powerful thing is the sales amount of Longteng's self-operated brands. In five days, the sales amount of Longteng's self-operated brands reached 10 billion yuan, accounting for six months of the total sales amount.
one part.
This data is very scary. The sales of one company account for one-sixth of the entire mall. This ratio is too outrageous. You must know that there are tens of thousands of companies in Longteng Mall. Longteng Group only relies on its self-operated brands.
It's really scary to take away so much share.
The most important thing is not the sales volume, but the profit amount. The comprehensive profit of Longteng Group's self-operated brands is as high as 40%, which means that the sales volume of 10 billion yuan has a profit of 4 billion yuan. This is the most terrifying thing.
Zhang Fan looked at each data carefully, and finally the character became serious. He quickly looked at the final data growth report, and finally raised his head.
"What's going on with this data? Why have sales of so many brands dropped so much?"
Zhang Fan asked seriously. In the past five days, the sales of Longteng Mall have increased again, and the sales of self-operated brands have surged. However, the sales of many brands have declined, and the decline has been quite severe.
"Chairman, this situation occurs because the products of these companies overlap with our own brand products."
Zhang Fan was stunned by the secretary's words. He looked at the data carefully and suddenly had a bad feeling in his heart.
"Chairman, it's not good."
At this time, the office door was pushed open, and a staff member walked in in a panic.
"What's going on?"
Zhang Fan asked with a serious face.
"Chairman, thousands of companies have just sent messages at the same time that they want to withdraw from our Longteng Mall, including many famous brands."
The staff member's words made the secretary's eyes widen with a look of disbelief. In this era when the platform is king, it is extremely abnormal that someone would quit the platform.
Zhang Fan was also stunned, and it took him a long time to recover. After taking a breath, Zhang Fan stood up.
"Someone has taken action. It seems that the e-commerce war is still unavoidable."
Zhang Fan muttered to himself that e-commerce wars are unavoidable in any world. And forcing brands to take sides is also a method used by e-commerce platforms.
It was like this in another world, and it has become like this in this world. Forcing brands to take sides also shows that the platform is domineering, but there is nothing that can be done about it. Even when e-commerce did not appear, the platform was still king.
"Notify them immediately and ask them to try their best to retain those brands and at the same time stabilize the remaining brands, especially the well-known brands. They must retain them and make profits if necessary."
Zhang Fan directly gave the order. It didn't take much to think about who was behind this operation. In China, except for Baili Group, other groups simply did not have the strength or the courage to let those brands do this.
Action, Longteng Group took action. But Baili Group moved faster.
As night fell, at the Baili Group headquarters in Hangzhou, a press conference attracted a lot of attention. Reporters from major media arrived one after another, and many live broadcast platforms also started live broadcasts.
Baili Group is more famous than Longteng. It is the world's largest e-commerce platform and the largest group in China. Ma Baili is the richest man in China. Every move of Baili Group is also a big move.
"Thank you, thank you for coming"
At eight o'clock in the evening, the press conference officially started. Ma Baili walked out, looking energetic in smart clothes, and that international face was so distinctive.
"Baili Group cannot reach today without your support. I have said long ago that Baili Group's goal is to deliver the best products to consumers at the lowest price. Tonight, our Baili official
The emergence of the flagship mall will meet this goal. Today, our Baili Group has brought hundreds of thousands of companies to the official flagship mall of Bailiguo, and hundreds of brands have exclusively entered the official flagship mall of Baili..."
Ma Baili started to talk about Baili official flagship mall. The so-called Baili official flagship mall is actually the self-operated model of Baili Group model.
However, this model is larger. Merchants can open flagship stores directly in the mall, and ordinary dealers can also do so. Compared with Baili's ordinary online stores, flagship stores have higher standards and stricter audits. Baili officials strictly review flagship stores to ensure
The product is genuine.
Baili's official flagship mall is the Tmall of another world. It is large in scale, relatively inexpensive, and guaranteed to be authentic.
When Ma Baili unveiled the mystery of the official flagship mall, many people exclaimed, isn't this the model of Longteng's self-operated stores? In the end, they still followed the footsteps of Longteng Group.
However, Baili Group's self-operated model is different from Longteng's self-operated model. Longteng self-operated directly uses Longteng Group as a dealer, while Baili Group's self-operated model uses ordinary merchants as dealers.
As long as you meet the conditions and can pay enough deposit and free fees, you can open a flagship store. Here, Baili Group is still just a charterer.
However, Baili Group is playing a big role this time, and many brands are exclusive. This means that if you want to buy these brand products online, in addition to the official website, only Baili's official flagship mall sells them.
Big moves, Baili Group's big moves. During this period, Longteng Group has been in the limelight and has taken away a lot of markets. Baili Group has never taken good measures.
Now the official flagship mall hits the key point of Longteng Group. The advantage of Longteng Group is self-operation. Now Baili Group also has self-operation, and the scale is larger. There are so many exclusive brands, and the advantage is even more obvious.
"In order to better serve the market, our Baili Group has invested in Huatong Express and spent hundreds of billions to build a full-coverage logistics system. Our goal is to cover all parts of the country within one year."
The second news was announced that Baili Group has taken a stake in Huatong Express to build its own logistics system. Self-operated logistics has always been the strength of Longteng Mall. Now Baili Group's response plan has caused Longteng Group to lose a lot of its advantages. This
At that moment everyone knew that the war between the two groups had officially entered its climax.