It is not yet known whether Luo Yaoguo can agree to the promotion proposal, and it also takes time to make a promotion plan, which cannot be done in one or two strokes.
Without waiting for the director's approval, the sales data were released the next day.
Compared with the previous day, there was a steady improvement. The total sales of 100 stores reached 67,532 yuan, an increase of 7,658 yuan, and the growth rate reached 12.79%.
If this growth trend is normal, it will steadily improve in the future.
This also means that in five days, the daily sales will exceed 100,000, and the average each store will exceed 1,000. Calculated based on the per capita consumption of 5 yuan, 200 people will enter the convenience store to make purchases. On average, in 24 hours,
Less than ten people visit convenience stores every hour.
From this point of view, convenience stores still have enough room for improvement.
But the director still did not express his position.
Lin Xiaoguang forced him to express his position. Soon after, he called Ou Bingde and sent people to set up shop at Wellcome and PARKnSHOP, or bribed the staff of Wellcome and PARKnSHOP to get the first-hand sales data of Wellcome and PARKnSHOP.
At the same time, the promotion plan he asked Ou Bingde to make was also freshly released.
He got the sales data of Wellcome and PARKnSHOP, went directly to him, took pictures of them, and then said: "Director, the smallest convenience store of Wellcome and PARKnSHOP is 3,000 square feet, and the sales per day are over 10,000.
, we only have one thousand, only one-tenth of what others have, we can’t wait any longer, we must take the initiative.”
"Really or not? There are so many?" Luo Yaoguo was really surprised.
"Of course, I specially asked people to stay on site and bribed the employees of Wellcome and Parknshop. The data I got is absolutely true. If you don't believe it, you can find someone to investigate by yourself. And this is only a 3,000-square-foot store. Our stores are all
At about 5,000 square feet, from this point of view, our sales per unit area are only 6% of theirs."
"This gap is too big, we must catch up." Lin Xiaoguang looked heartbroken.
"Think about it, when we reach their level, the average sales of one store will be 16,000, and 100 stores will be 1.6 million. In one month, it will be 48 million."
He couldn't help but clicked his tongue: "It's 48 million!"
Finally, Luo Yaoguo was moved, stared at him with wide eyes, and asked: "Are there really so many?"
"I also calculated this based on the daily sales of Wellcome and PARKnSHOP's 3,000-square-foot stores. My personal ability is limited and I can only get the sales data of one store. Wellcome and PARKnSHOP. I
There's definitely nothing we can do." Lin Xiaoguang shook his head.
"Fourty-eight million is indeed a bit much. We have 100 stores, which is much more than Wellcome and PARKnSHOP. However, the sales volume in a month is really scary. It is four times lower, to 10 million.
That’s a lot. Looking at the whole of Hong Kong, there are many companies that can sell more than 10 million in a month.”
Luo Yaoguo believes that sales of nearly 50 million a month are indeed a bit scary and outrageous.
In fact, Wellcome and Parknshop's daily sales figures of over 10,000 for a 3,000-square-foot store are a bit outrageous, because the store itself has the best location, located in the Central Business District of Hong Kong Island, surrounded by banks and
Financial companies, how can those customers not be generous?
Seeing that he was deep in thought and silent, Lin Xiaoguang decided to add more fire.
He then took out the sales data report of Huarun Wanjia, pointed to the sales statistics of each product above, and said: "I studied it carefully and found that the daily sales volume of our convenience store has increased steadily. A large part of the reason is because of these four
items, instant noodles, ham sausage, coffee and milk tea.”
"Among them, milk tea has the highest sales volume, with more than 2,500 cups, and sales of more than 7,500 yuan, with an average of 250 cups per store."
"The next thing is coffee, with sales of more than 1,400 cups, sales of more than 7,000 yuan, and an average of more than 140 cups per store."
"The next thing is instant noodles. There are more than 700 barrels and more than 600 bags. The sales totaled 1,800 yuan."
"The last one is ham sausage, which is the least, but it has also increased, with more than 900 pieces, and the price is more than 400 yuan."
"This is actually nothing, but it should be noted that the sales of these four items totaled 16,700 yuan, accounting for 24.72% of our total sales, nearly a quarter. The sales volume the day before yesterday was
More than 13,000 yuan, so much yesterday, the sales growth rate reached 28.46%."
"Director, this is very dangerous. Excluding these four items, our sales the day before yesterday were less than 46,000, and yesterday they were only over 50,000, with a growth rate of only 8.69%."
"This is actually nothing. We are still growing. The important thing is that these four products are all owned by the same company. This company is called Qinhuai Food and Beverage Company. It is a local food company on Hong Kong Island. The factory is in Tsuen Wan. They
Currently, it is only available at our Huarun Wanjia store, not Wellcome or PARKnSHOP."
"But once they cooperate with Wellcome and PARKnSHOP, we will have no advantage at all. On the contrary, we will have to widen the gap with them and be thrown further and further away by them." Lin Xiaoguang looked righteous.
Luo Yaoguo was obviously very troubled. He frowned and stopped sitting. He got up and walked back and forth in the office.
Originally, he felt a little relaxed when he saw the news of a steady increase in sales, but now that Lin Xiaoguang said this, his good mood was gone. The sales of four items accounted for 20% of the total sales of the entire convenience store's 2,000 items.
A quarter, which is amazing.
Even if he knew that Qinhuai Company was advertising products on TVB, it was difficult to accept the reality.
After a while, he looked at Lin Xiaoguang and said, "But we are under a lot of pressure, and we were the first to offer to pay for the goods for a period of time, but you yourself, why have you changed your mind now?"
"Director, one time and another, at that time we had the right to speak, and we had a lot of money in our hands. We could give it to them whenever we wanted, and they had to apologize. But it is different now. Others have the initiative.
Cooperate with us, or cooperate with Wellcome and Parknshop, they have the final say, not us." Lin Xiaoguang persuaded with sincerity.
"Moreover, even if we settle the payment at the end of the month, we will only pay them. After one month, the sales volume of half a million yuan is astonishing. Besides, we have so much payment for the goods in hand, and we are not short of the half a million yuan."
.”
At this time, Yao Yuan, the chief of the operations department outside, knocked on the door and shouted.
Luo Yaoguo looked at Lin Xiaoguang, pondered, and said, "Why don't you go back first and I'll think about it carefully."
"That's okay." Lin Xiaoguang smiled: "Then you think about it, but Section Chief Yao may have something urgent, so I'll listen and see if I can help."
"Then just stay and listen."
Luo Yaoguo said "come in". Immediately, Yao Yuan walked in and saw Lin Xiaoguang in the office. He was slightly startled, nodded to him, and then said to Director Luo: "Director, I heard a news, Qinhuai Company
Ou Bingde, the sales department, is in contact with people from Wellcome and PARKnSHOP, and PARKnSHOP is also interested in cooperating with Qinhuai."
"Director, there is no time. We must reach a strategic alliance with Qinhuai Company, fully support them, and let them temporarily stop cooperation with Wellcome and PARKnSHOP."
"The opinions within their company are not unified. This is a cooperation plan reached by both parties in advance. Please take a look."
Yao Yuan handed over the documents.
Luo Yaoguo reached out and took it, flipping through the pages. After a long time, he put down the document, looked at the two of them, and spoke word by word.
"If you continue to break up and suffer chaos, then cooperate."